---
title: "Thermal Paste — £523K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/thermal-paste"
last_updated: "2026-07-31T11:45:00.996Z"
locale: en
meta:
description: "Niche score 41/100 · £523K/yr market · 501K searches/yr · £6.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £523K/yr market · 501K searches/yr · £6.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thermal Paste — £523K/yr Amazon UK Niche (2026) - Flapen"
---
# **thermal paste**
**Skip it**
Prices mostly outside the sweet spot ($3.28–$14.44) — this niche doesn't clear our bar today.
Market size 61Growth 28Conversion 98Competition 23Returns 97Price range 0Avg price 17Brand share 11Review moat 16Quality gap 19
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£523K**
£523K/yr · 501K searches
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.16**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****21,122.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.28–£14.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thermal paste is a £523K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thermal paste market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£493K–£616K**
- units × avg price
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**64**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**1%**
- ARCTIC66% - BSFF16% - SYY5% - Thermal Grizzly4% - Noctua4% - Xinyig3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/thermal-paste/trend)
## **Top thermal paste search terms**
- **thermal paste**356K/yr+7.3%15.3% conv. - **thermal paste cpu**40K/yr-26.1%18.3% conv. - **cpu thermal paste**31K/yr-5.3%16.5% conv. - **arctic mx-6**16K/yr+23.9%18.1% conv. - **arctic thermal paste**6K/yr-10.9%15.3% conv. - **arctic mx-4**5K/yr+2.9%15.6% conv. - **cpu paste**5K/yr+0.0%20.0% conv. - **mx4**5K/yr-0.1%2.7% conv. - **pc thermal paste**3K/yr-7.5%16.3% conv. - **thermal paste for cpu**3K/yr+0.7%10.9% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/thermal-paste/search-terms)
## **Top thermal paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£26K10%£52K15%£78K20%£105K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC MX-4 (4 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive**ARCTIC**£4.82**4.7★104,401 rev](https://www.amazon.co.uk/dp/B07L9BDY3T) [2**BSFF Thermal Paste 5.5g with Toolkit CPU Paste Thermal Compound Paste Heatsink for IC/Processor/CPU/All Coolers Carbon Based High Performance**BSFF**£4.40**4.7★8,811 rev](https://www.amazon.co.uk/dp/B09NLXSP4S) [3**ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive**ARCTIC**£6.25**4.7★11,057 rev](https://www.amazon.co.uk/dp/B09VDKSMQL) [4**ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£6.48**4.7★3,719 rev](https://www.amazon.co.uk/dp/B0FT2TYMR6) [5**ARCTIC MX-6 (4 g) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive**ARCTIC**£5.40**4.7★16,299 rev](https://www.amazon.co.uk/dp/B09VDL3CW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£6.48**3,719 rev9mo ago](https://www.amazon.co.uk/dp/B0FT2TYMR6) [**ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£6.39**3,719 rev9mo ago](https://www.amazon.co.uk/dp/B0FT2TC2NW) [**ARCTIC MX-7 (2 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£5.03**3,719 rev9mo ago](https://www.amazon.co.uk/dp/B0FT2TSY47) [**ARCTIC MX-7 (4 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£5.40**3,719 rev9mo ago](https://www.amazon.co.uk/dp/B0FT2XSPSN) [**2PCS Thermal Paste for CPU CPU Paste Thermal High-Performance Thermal Plaster Heatsink Paste for IC/CPU/All Coolers Thermal Grease with High Thermal Conductivity Thermal Compound Paste Heatsink(3g)**Xinyig**£3.57**128 rev1y ago](https://www.amazon.co.uk/dp/B0F1XT4W9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£6.48**4.7★**▲ 162%**](https://www.amazon.co.uk/dp/B0FT2TYMR6) [**ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive**ARCTIC**£6.25**4.7★**▲ 140%**](https://www.amazon.co.uk/dp/B09VDKSMQL) [**ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive**ARCTIC**£6.39**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B0FT2TC2NW) [**Thermal Grizzly Duronaut - 6 Gram - Enhanced Durability & High Performance Thermal Paste - for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox**Thermal Grizzly**£14.44**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0DSTW6P8B) [**ARCTIC MX-4 (8 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive**ARCTIC**£5.58**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B07LF66ZSV)
**~~View all trending →~~**
## **What buyers say about thermal paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality and very easy to apply”*
**Heating**21%
*“delivers consistently solid temps”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Value For Money**12%
*“Very affordable”*
**Ease Of Use**11%
*“Very easy to use”*
**Ease Of Cleaning**2%
*“includes effective cleaning wipes”*
**Thickness**2%
*“thick lad”*
**Durability**2%
*“still manageable”*
**Functionality-Overall**1%
*“worked well, Pc didn't sent any alerts, works well, thanks”*
**Smell**1%
*“it smells nice too”*
### **What buyers complain about **
**Heating**23%
*“reacting to the heat”*
**Thickness**12%
*“Comes out thick like body filler”*
**Ease Of Use**11%
*“hard to work with”*
**Quality-Overall**7%
*“this is just poor quality”*
**Value For Money**7%
*“Bit expensive,”*
**Smell**2%
*“they STINK”*
**Functionality-Overall**2%
*“it did not do its job at all”*
**Size-Overall**2%
*“its quite big”*
**Length**2%
*“Not long enough did message to see if they had any longer ones”*
**Storage Capacity**2%
*“I can only assume the supplier didn't store it properly”*
### **Top return reasons **
**Compatibility-Overall**17%
**Functionality-Overall**16%
**Defective Material/Parts**13%
**Quality-Overall**10%
**Heating**9%
**Product Condition**4%
**Adhesion/Stickiness**4%
**Ease Of Use**4%
**Value For Money**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is thermal paste profitable to sell on Amazon United Kingdom?**
- The niche generates £523K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the thermal paste niche?**
- 7 brands and 64 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in thermal paste?**
- Top complaints mined from reviews: Heating, Thickness, Ease Of Use. The return rate is 0.7%.
- **When does demand for thermal paste peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the thermal paste niche?**
- Listings span £3.28–£14.44; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 21,123 reviews — the moat a new listing must climb.
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