---
title: "Search terms — surface pro keyboard - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/surface-pro-keyboard/search-terms"
last_updated: "2026-07-31T11:46:32.481Z"
locale: en
meta:
  description: "Niche score 49/100 · £209K/yr market · 95K searches/yr · £61.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £209K/yr market · 95K searches/yr · £61.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — surface pro keyboard - Flapen"
---

# **surface pro keyboard**

**Skip it**

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Market size 41Growth 13Conversion 45Competition 60Returns 21Price range 55Avg price 89Brand share 43Review moat 90Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****193.84**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£61.35**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£28.28–£158.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£209K**

£209K/yr · 95K searches

**Returns**

**Bad****6.0%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-24.7%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")