---
title: "Surface Pro Keyboard — £209K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/surface-pro-keyboard"
last_updated: "2026-07-31T11:44:43.306Z"
locale: en
meta:
description: "Niche score 49/100 · £209K/yr market · 95K searches/yr · £61.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £209K/yr market · 95K searches/yr · £61.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Surface Pro Keyboard — £209K/yr Amazon UK Niche (2026) - Flapen"
---
# **surface pro keyboard**
**Skip it**
Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 13Conversion 45Competition 60Returns 21Price range 55Avg price 89Brand share 43Review moat 90Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****193.84**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£61.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£28.28–£158.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£209K**
£209K/yr · 95K searches
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, surface pro keyboard is a £209K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surface pro keyboard market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£153K–£184K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **76%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**33**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**12%**
- Microsoft25% - Synchro Bands18% - ORDA13% - Arteck13% - SSS·GRGB10% - TECHGEAR9% - Open — no brand owns it (3 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/surface-pro-keyboard/trend)
## **Top surface pro keyboard search terms**
- **surface pro keyboard**29K/yr-23.9%1.4% conv. - **microsoft surface pro keyboard**17K/yr-32.1%1.4% conv. - **surface pro 9 keyboard**10K/yr-22.8%3.3% conv. - **microsoft surface keyboard**9K/yr-24.8%1.4% conv. - **surface pro 8 keyboard**8K/yr-21.0%3.1% conv. - **surface keyboard**7K/yr-20.2%1.1% conv. - **surface pro 11 keyboard**7K/yr-23.1%3.3% conv. - **microsoft surface pro 9 keyboard**4K/yr-25.2%2.8% conv. - **microsoft surface pro 11 keyboard**4K/yr-21.9%2.4% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/surface-pro-keyboard/search-terms)
## **Top surface pro keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder**ORDA**£41.00**4.4★10 rev](https://www.amazon.co.uk/dp/B0FY1WSNT5) [2**Type Cover for Microsoft Surface Pro 8 9 10 X or 11 Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard (black No Backlit)**Synchro Bands**£42.19**3.3★47 rev](https://www.amazon.co.uk/dp/B0D4VN1CB3) [3**Microsoft Surface Pro Signature Blue Keyboard - UK English Keyboard Layout**Microsoft**£134.54**4.2★41 rev](https://www.amazon.co.uk/dp/B0DS2VKHTW) [4**Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Grey Leather**SSS·GRGB**£36.44**3.8★24 rev](https://www.amazon.co.uk/dp/B0FXGHDD31) [5**Arteck Microsoft Surface Keyboard Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad Built-in Rechargeable Battery for Surface Pro 10 Pro 9**Arteck**£30.79**3.9★490 rev](https://www.amazon.co.uk/dp/B09Z2DDHSG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rii Bluetooth Microsoft Surface Pro Keyboard with Touchpad 7 Color Backlits Compatible with Microsoft Surface Pro 8/Pro 9/Pro X Only Ultra-Slim with Cover Only Used when Connected to Bluetooth**Rii**£33.09**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GK6H6VW1) [**Dexnor for Microsoft Surface Pro 13-inch 12th Edition/11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case Floating Cantilever Stand Trackpad Backlit (NOT for Business)**Dexnor**£135.30**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GHM72PYM) [**ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder**ORDA**£41.00**10 rev8mo ago](https://www.amazon.co.uk/dp/B0FY1WSNT5) [**Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Grey Leather**SSS·GRGB**£36.44**24 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGHDD31) [**Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Black Leather**SSS·GRGB**£35.91**24 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGKH1C4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Microsoft Surface Keyboard (2nd Edition) | QWERTZ**Microsoft**£103.20**4.6★**▲ 279%**](https://www.amazon.co.uk/dp/B0DJH77WS8) [**Rii Bluetooth Microsoft Surface Pro Keyboard with Touchpad 7 Color Backlits Compatible with Microsoft Surface Pro 8/Pro 9/Pro X Only Ultra-Slim with Cover Only Used when Connected to Bluetooth**Rii**£33.09**1.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GK6H6VW1) [**Dexnor for Microsoft Surface Pro 13-inch 12th Edition/11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case Floating Cantilever Stand Trackpad Backlit (NOT for Business)**Dexnor**£135.30**3.3★**▲ 180%**](https://www.amazon.co.uk/dp/B0GHM72PYM) [**ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder**ORDA**£41.00**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0FY1WSNT5) [**New Microsoft Surface Pro X Keyboard (QJW-00001)**Microsoft**£66.52**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B07YNLYYNK)
**~~View all trending →~~**
## **What buyers say about surface pro keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“surprisingly well made”*
**Value For Money**10%
*“Great value”*
**Size-Overall**9%
*“Nice fit”*
**Battery Life**8%
*“Good battery life, too, very happy to have found this solution”*
**Advertised Vs Actual Product**7%
*“As expected”*
**Compatibility-Overall**6%
*“That is an iPad compatible keypad”*
**Connectivity-Overall**5%
*“Good Bluetooth enabled keyboard”*
**Assembly/Installation**5%
*“Easy assembly”*
**Ease Of Use**4%
*“Very easy to use”*
**Material Quality**3%
*“The matte surface looks high-quality”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Did not work”*
**Charging**11%
*“Unfortunate that it doesnt charge with the monitor”*
**Durability**9%
*“broke after 6 months”*
**Connectivity-Overall**9%
*“I have problems connecting it - even though its just magnetic it is very temperamental”*
**Touch/Button Controls**7%
*“Trackpad right/left click also getting worse with very firm pressure required to work”*
**Advertised Vs Actual Product**5%
*“Description lied”*
**Noise Level**5%
*“Constant buzz from vibration”*
**Compatibility-Overall**5%
*“Not at all compatible with Surface pro laptops”*
**Refresh Rate**5%
*“Needs to constantly be refreshed”*
**Magnetic Strength/Adsorption**4%
*“Anyway, a magnet in contact with the touchscreen will damage it”*
### **Top return reasons **
**Compatibility-Overall**28%
**Size-Overall**16%
**Connectivity-Overall**13%
**Functionality-Overall**13%
**Charging**8%
**Advertised Vs Actual Product**3%
**Touch/Button Controls**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Magnetic Strength/Adsorption**1%
## **Common questions**
- **Is surface pro keyboard profitable to sell on Amazon United Kingdom?**
- The niche generates £209K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the surface pro keyboard niche?**
- 9 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in surface pro keyboard?**
- Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 6.0% — above our launch gate.
- **When does demand for surface pro keyboard peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the surface pro keyboard niche?**
- Listings span £28.28–£158.92; the average listing price is £61.35 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.
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