---
title: "Printer — £7.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/printer"
last_updated: "2026-07-30T10:18:22.191Z"
locale: en
meta:
description: "Niche score 55/100 · £7.3M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £7.3M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Printer — £7.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **printer**
**Worth a look**
Shows a $7.3M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 99Growth 17Conversion 36Competition 44Returns 60Price range 74Avg price 91Brand share 5Review moat 58Quality gap 94
**Market size**
**Incredible****£7.3M**
£7.3M/yr · 4.5M searches
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£56.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£24.17–£126.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,172.68**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, printer is a £7.3M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **printer market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£5.6M–£7.1M**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**157**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**1%**
- HP49% - Canon32% - Epson14% - TATTMUSE2% - Rongta1% - JADENS1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/printer/trend)
## **Top printer search terms**
- **printer**2.3M/yr-15.2%2.4% conv. - **printers for home use**527K/yr-18.4%2.7% conv. - **hp printer**336K/yr-22.2%3.5% conv. - **printers**223K/yr-19.6%1.9% conv. - **canon printer**184K/yr-19.5%2.4% conv. - **all-in-one printers**92K/yr+83.7%0.4% conv. - **wireless printer**129K/yr-30.5%2.7% conv. - **printers home office**50K/yr-17.6%2.9% conv. - **inkjet printer**75K/yr-14.7%1.3% conv. - **colour printer**70K/yr-6.4%2.1% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/printer/search-terms)
## **Top printer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£364K10%£729K15%£1.1M20%£1.5M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP DeskJet 2910 All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 3 months free Instant Ink | Easy Setup & Reliable Wi-Fi**HP**£31.44**4.1★474 rev](https://www.amazon.co.uk/dp/B0FP5K1XGL) [2**HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy**HP**£35.20**4.0★527 rev](https://www.amazon.co.uk/dp/B0FBX3QYJS) [3**Canon PIXMA TS3750i Wireless Colour All-in-One Inkjet Printer - A4 Print Copy Scan - PIXMA Print Plan Compatible - Borderless Photo Printing - Wireless & Smartphone Print - Ideal for Home Printing**Canon**£31.76**4.2★2,022 rev](https://www.amazon.co.uk/dp/B0DG5SWB17) [4**Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF Auto 2 Sided-Print - PIXMA Print Plan Compatible - Suitable for Home Office Print**Canon**£41.14**4.1★1,113 rev](https://www.amazon.co.uk/dp/B0DGV79NPY) [5**Epson Expression Home XP-2200 3-in-1 Ink Multifunction Printer Scanner Copier WiFi 1440dpi A4**Epson**£33.68**3.7★3,654 rev](https://www.amazon.co.uk/dp/B0BB2TV7TB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop**JADENS**£46.01**45 rev5mo ago](https://www.amazon.co.uk/dp/B0GKGQNQN8) [**HP DeskJet 2910 All in One Printer | Perfect for Home | Colour | Wireless | Print Scan & Copy | 3 months free Instant Ink | Easy Setup & Reliable Wi-Fi**HP**£31.44**474 rev10mo ago](https://www.amazon.co.uk/dp/B0FP5K1XGL) [**HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy**HP**£35.20**527 rev10mo ago](https://www.amazon.co.uk/dp/B0FBX3QYJS) [**HP DeskJet 2921 All In One Printer | Colour | Wireless | Easy Setup & Reliable Wi-Fi | 3 months free Instant Ink Included | Print Scan & Copy**HP**£36.03**527 rev10mo ago](https://www.amazon.co.uk/dp/B0FBX82TKN) [**HP DeskJet 4310 All in One Printer | Wireless | Colour | Print Scan & Copy | 3 Months of Instant Ink Included | Automatic document feeder | Dual- band WI-FI**HP**£41.54**94 rev10mo ago](https://www.amazon.co.uk/dp/B0FBX87YX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JADENS Portable Thermal Printer A4 Inkless Bluetooth Mobile Printer for Travel & Home Office 203DPI Wireless Compact Printer Works with Folded Thermal Paper Only iOS Android Laptop**JADENS**£46.01**3.7★**▲ 175%**](https://www.amazon.co.uk/dp/B0GKGQNQN8) [**CyberPixel Portable Printer Wireless for Travel Inkless Bluetooth Thermal Printer Supports A4 & US Letter Mobile Printers Compatible with iOS Android Laptop for Office Home Portable Use (BLACK)**CyberPixel**£48.10**3.5★**▲ 166%**](https://www.amazon.co.uk/dp/B0FMPVGHRD) [**Rongta Thermal Portable Printer Wireless for Travel F82 Inkless Bluetooth Printer Support A4 & US Letter Size Compatible with Android iOS App Phone Mac Windows Laptop for Home & Office (Black)**Rongta**£36.07**4.1★**▲ 163%**](https://www.amazon.co.uk/dp/B0FDQVKM4N) [**Canon PIXMA TR4755i Wireless Colour 4-in-1 Inkjet Photo Printer - A4 Print Copy Scan Fax Wi-Fi - ADF - PIXMA Print Plan Compatible - Includes GP-501 A4 Photo Paper 5 sheets**Canon**£43.88**3.8★**▲ 131%**](https://www.amazon.co.uk/dp/B0FJSHZNLL) [**HP DeskJet 2922 All in One Printer | Wireless | Colour | 3 months free Instant Ink Included | Easy Setup & Reliable Wi-Fi | Print Scan & Copy**HP**£35.20**4.0★**▲ 129%**](https://www.amazon.co.uk/dp/B0FBX3QYJS)
**~~View all trending →~~**
## **What buyers say about printer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Print Quality**23%
*“Excellent printer”*
**Assembly/Installation**13%
*“EASY to set up”*
**Value For Money**12%
*“Excellent value for money”*
**Ease Of Use**7%
*“Easy operation”*
**Quality-Overall**6%
*“Affordable quality”*
**Printing Speed**4%
*“print speed acceptable”*
**Connectivity-Overall**3%
*“Very good wireless connectivity”*
**Advertised Vs Actual Product**3%
*“Works as intended”*
**Home Usability**2%
*“Good for home use”*
**Scanning Feature**1%
*“Good quality printing and scanning”*
### **What buyers complain about **
**Connectivity-Overall**12%
*“Wont connect properly”*
**Print Quality**8%
*“Doesn't print right”*
**Assembly/Installation**8%
*“Not easy to set up”*
**Functionality-Overall**7%
*“Never worked”*
**Quality-Overall**6%
*“Poor quality”*
**Ease Of Use**6%
*“Very hard to operate”*
**Value For Money**6%
*“Ok, not really worth the price”*
**Durability**4%
*“It totally stopped working after only a few uses”*
**Printing Speed**3%
*“the printing speed is soooo slow”*
**Instructions/User Manual/Troubleshooting**3%
*“instructions are poor”*
### **Top return reasons **
**Connectivity-Overall**24%
**Functionality-Overall**20%
**Compatibility-Overall**10%
**Print Quality**10%
**Defective Material/Parts**4%
**Assembly/Installation**3%
**Double-Sided Printing**3%
**Size-Overall**2%
**Jamming/Clogging**2%
**Quality-Overall**2%
## **Common questions**
- **Is printer profitable to sell on Amazon United Kingdom?**
- The niche generates £7.3M/yr across 22 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the printer niche?**
- 7 brands and 157 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in printer?**
- Top complaints mined from reviews: Connectivity-Overall, Print Quality, Assembly/Installation. The return rate is 2.6%.
- **When does demand for printer peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the printer niche?**
- Listings span £24.17–£126.76; the average listing price is £56.47 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.
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