---
title: "Search terms — portable keyboard and mouse - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/portable-keyboard-and-mouse/search-terms"
last_updated: "2026-07-31T18:24:35.994Z"
locale: en
meta:
  description: "Niche score 44/100 · £97K/yr market · 120K searches/yr · £22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £97K/yr market · 120K searches/yr · £22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — portable keyboard and mouse - Flapen"
---

# **portable keyboard and mouse**

**Skip it**

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 14Conversion 46Competition 32Returns 50Price range 85Avg price 93Brand share 45Review moat 50Quality gap 81

**Avg price**

**Great****£22.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.54–£46.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,497.8**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£97K**

£97K/yr · 120K searches

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch