---
title: "Trend — personalised mouse mat - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/personalised-mouse-mat/trend"
last_updated: "2026-07-31T15:03:10.640Z"
locale: en
meta:
  description: "Niche score 37/100 · £31K/yr market · 59K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £31K/yr market · 59K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — personalised mouse mat - Flapen"
---

# **personalised mouse mat**

**Skip it**

A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 20Conversion 60Competition 23Returns 100Price range 23Avg price 34Brand share 35Review moat 91Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****183.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£3.85–£18.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£31K**

£31K/yr · 59K searches