---
title: "Personalised Mouse Mat — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/personalised-mouse-mat"
last_updated: "2026-07-31T15:57:09.780Z"
locale: en
meta:
description: "Niche score 37/100 · £31K/yr market · 59K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £31K/yr market · 59K searches/yr · £10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personalised Mouse Mat — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **personalised mouse mat**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 20Conversion 60Competition 23Returns 100Price range 23Avg price 34Brand share 35Review moat 91Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****183.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£3.85–£18.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£31K**
£31K/yr · 59K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised mouse mat is a £31K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personalised mouse mat market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£8K–£10K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **92%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**10%**
- TheDogTagCo45% - Adventa12% - With Your Touch10% - Gloryage9% - Marvellous Prints8% - SelfHold6% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/personalised-mouse-mat/trend)
## **Top personalised mouse mat search terms**
- **personalised mouse mat**25K/yr-2.9%5.4% conv. - **custom mouse pad**11K/yr-17.1%1.9% conv. - **personalised mouse mats for desk**7K/yr-16.4%6.1% conv. - **personalised mouse mats**6K/yr+8.9%3.9% conv. - **custom mouse mat**6K/yr-16.9%3.5% conv. - **mouse mat personalised**4K/yr-17.1%4.9% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/personalised-mouse-mat/search-terms)
## **Top personalised mouse mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PERSONALISED Photo Mouse Mat - Customized Memory Mousepad for Family Friends Lovers Couples - Non-Slip Rubber Mouse Mat - Soft Comfortable and Stylish - Use with all Mouse types**TheDogTagCo**£7.03**4.7★1,091 rev](https://www.amazon.co.uk/dp/B0B3S7VTZF) [2**Adventa Personalise Photo Mouse Mat Black Border 8x10 - Ideal use for School Office or at Home**Adventa**£3.85**4.5★613 rev](https://www.amazon.co.uk/dp/B00KUTVQ9A) [3**Custom Gaming Mousemat Premium Quality Print Non Slip Base Water Resistant Surface Personalised Desk Pad for Office and Gaming Setup (900x400mm)**TheDogTagCo**£17.22**4.5★122 rev](https://www.amazon.co.uk/dp/B0DZ25CTLL) [4**Personalised Mouse Mat with Your Photo - 28x20cm**Marvellous Prints**£6.43**4.8★91 rev](https://www.amazon.co.uk/dp/B0CCYVBQVZ) [5**Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk**With Your Touch**£6.73**4.9★46 rev](https://www.amazon.co.uk/dp/B0F4XQQ4KV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SelfHold Personalised Mouse Mat With Any Photo Logo Artwork | Design Your Own 5mm Rectangular Personalised Gaming Mouse Pad For Gaming lovers Computer enthusiasts Remote workers**SelfHold**£7.11**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GTZJNCDD) [**Personalised Large Mouse Mat with Custom Logo/Text Extended Desk Pad with Non-Slip Base for Professional Gaming & Business Office Workspace (90 x40 cm)**Gloryage**£17.16**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWQ7B5J) [**Personalised Mouse Mat Custom Photo Mouse Pad with Text or Logo Non-Slip Rubber Base for Office Workspace Gaming & Pet Lovers Gift (30 x 20 cm)**Gloryage**£8.02**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWGLX1K) [**LOVEVEN Custom Photo Text Mouse Pad Non-Slip Rubber Gaming Desk Gift**Generic**£13.87**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GSFW51K2) [**Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk**With Your Touch**£6.73**46 rev1y ago](https://www.amazon.co.uk/dp/B0F4XQQ4KV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalised Large Mouse Mat with Custom Logo/Text Extended Desk Pad with Non-Slip Base for Professional Gaming & Business Office Workspace (90 x40 cm)**Gloryage**£17.16**5.0★**▲ 379%**](https://www.amazon.co.uk/dp/B0GSWQ7B5J) [**Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk - Collage**With Your Touch**£9.05**4.9★**▲ 374%**](https://www.amazon.co.uk/dp/B0H2687B2T) [**Personalised Mouse Mat Custom Photo Mouse Pad with Text or Logo Non-Slip Rubber Base for Office Workspace Gaming & Pet Lovers Gift (30 x 20 cm)**Gloryage**£8.02**5.0★**▲ 314%**](https://www.amazon.co.uk/dp/B0GSWGLX1K) [**SelfHold Personalised Mouse Mat With Any Photo Logo Artwork | Design Your Own 5mm Rectangular Personalised Gaming Mouse Pad For Gaming lovers Computer enthusiasts Remote workers**SelfHold**£7.11**3.5★**▲ 231%**](https://www.amazon.co.uk/dp/B0GTZJNCDD) [**LOVEVEN Custom Photo Text Mouse Pad Non-Slip Rubber Gaming Desk Gift**Generic**£13.87**5.0★**▲ 164%**](https://www.amazon.co.uk/dp/B0GSFW51K2)
**~~View all trending →~~**
## **What buyers say about personalised mouse mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**60%
*“Amazing quality”*
**Value For Money**13%
*“Good value for Money”*
**Size-Overall**4%
*“Size was true to description”*
**Print Quality**3%
*“Very good and accurate print, good quality mouse pad”*
**Display Resolution**2%
*“HD Image Service & Perfect Customization”*
**Material Quality**2%
*“the materials are fine”*
**Weight Light**2%
*“Nice weight to it too”*
**Comfort-Overall**2%
*“and comfortable”*
**Thickness**1%
*“Nice thick mouse mat not thin rubbish”*
**Color**1%
*“The colours in my design reproduced perfectly”*
### **What buyers complain about **
**Quality-Overall**25%
*“Garbage quality”*
**Advertised Vs Actual Product**18%
*“Image cut off”*
**Print Quality**10%
*“printed a little dull”*
**Dry/Empty Ink**7%
*“maybe too quick seeing as it seemed they hadn't let it dry enough before packaging it since there was multiple black marks from transfered ink”*
**Assembly/Installation**7%
*“Set size and take time creating it”*
**Smell**6%
*“did have a bit of a chemical smell to it”*
**Image/Picture Clarity**4%
*“Really poor image quality”*
**Color**2%
*“there's no yellow”*
## **Common questions**
- **Is personalised mouse mat profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the personalised mouse mat niche?**
- 9 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in personalised mouse mat?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Print Quality. The return rate is 0.0%.
- **When does demand for personalised mouse mat peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the personalised mouse mat niche?**
- Listings span £3.85–£18.39; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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