---
title: "Office Supplies — £177K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/office-supplies"
last_updated: "2026-07-31T14:08:43.602Z"
locale: en
meta:
description: "Niche score 52/100 · £177K/yr market · 1.3M searches/yr · £12.31 avg price. Soft demand (-36.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £177K/yr market · 1.3M searches/yr · £12.31 avg price. Soft demand (-36.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Office Supplies — £177K/yr Amazon UK Niche (2026) - Flapen"
---
# **office supplies**
**Worth a look**
Shows low returns (0.3%), but soft demand (-36.4% this quarter) keeps it on the watch list.
Market size 36Growth 7Conversion 13Competition 95Returns 99Price range 41Avg price 53Brand share 94Review moat 24Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****£12.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.51–£208.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£177K**
£177K/yr · 1.3M searches
**Review moat**
**Bad****6,624.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, office supplies is a £177K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **office supplies market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£74K–£98K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **73%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**73 **▼falling
**Sellers**
**272**
**Top-5 brand share**
**41%**
Top 20: 69%
**Top-5 click share**
**19%**
Top 20: 52%
**Open market**
**56%**
- Generic24% - AILRINNI5% - MIUTME4% - YSAGi4% - RAPESCO3% - Asdirne3%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -36.4% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/office-supplies/trend)
## **Top office supplies search terms**
- **office**898K/yr-36.1%0.1% conv. - **office supplies**149K/yr-17.7%1.6% conv. - **office stationery supplies**37K/yr-12.5%2.5% conv. - **office stationery**25K/yr-25.2%0.9% conv. - **office supplies and stationary**19K/yr-24.7%1.3% conv. - **office equipment**18K/yr-21.6%1.3% conv. - **desk supplies**8K/yr-3.6%0.2% conv. - **office stuff**5K/yr-3.1%0.3% conv. - **office product**184K/yr-99.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/office-supplies/search-terms)
## **Top office supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£4K4%£7K6%£11K8%£14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming**AILRINNI**£5.90**4.5★27 rev](https://www.amazon.co.uk/dp/B0FNR2W3XM) [2**(16 Pads) Sticky Notes 3x3 inches Self-Sticky Note Pads Multi Colors School Supplies Office Products Writing Memo for Holiday Shop Teacher Appreciation Xmas Gift and Daily Life Organization**MIUTME**£5.16**4.4★4,924 rev](https://www.amazon.co.uk/dp/B0DL67FF7T) [3**200pcs Sticky Notes 6 x 4 inch Post it Notes with Lines Easy to Post Colorful Large Rectangular Post its for Office Home School Meeting Notebook**Generic**£3.04**4.6★34 rev](https://www.amazon.co.uk/dp/B0FGTLZHJP) [4**Asdirne Office Supplies Kit Basic Style Including Scissors Stapler Staples Remover Tape Dispenser & Tape White and Orange**Asdirne**£12.51**4.6★213 rev](https://www.amazon.co.uk/dp/B09ND654Q8) [5**Plastic Envelopes File Folders Clear Folder for Document US Letter A4 Size Poly Envelopes with Label Pockets for School Home Work Office 10PCS**Generic**£1.63**4.0★233 rev](https://www.amazon.co.uk/dp/B0DWMCCSHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**200pcs Sticky Notes 6 x 4 inch Post it Notes with Lines Easy to Post Colorful Large Rectangular Post its for Office Home School Meeting Notebook**Generic**£3.04**34 rev9mo ago](https://www.amazon.co.uk/dp/B0FGTLZHJP) [**AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming**AILRINNI**£5.90**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FNR2W3XM) [**Set of 20 Cable Management Clips Reusable Cable Management Organizer Organizer for Home Office Kitchen School**Generic**£1.43**234 rev12mo ago](https://www.amazon.co.uk/dp/B0FHQCG1Z1) [**Casavibe Desk Organiser with File Holder 5-Tier Paper Organiser with Pen Holders Mesh Desk File Organiser with Magazine HolderUpgraded**Casavibe**£23.47**84 rev1y ago](https://www.amazon.co.uk/dp/B0FH9R3DMV) [**8 Pcs Cable Organizer Cord Charger Storage Box for Home Office Desk Organization and Accessories(White)**Generic**£0.88**95 rev1y ago](https://www.amazon.co.uk/dp/B0FF3XQ86L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Pcs Cable Organizer Cord Charger Storage Box for Home Office Desk Organization and Accessories(White)**Generic**£0.88**4.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0FF3XQ86L) [**200pcs Sticky Notes 6 x 4 inch Post it Notes with Lines Easy to Post Colorful Large Rectangular Post its for Office Home School Meeting Notebook**Generic**£3.04**4.6★**▲ 315%**](https://www.amazon.co.uk/dp/B0FGTLZHJP) [**AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming**AILRINNI**£5.90**4.5★**▲ 298%**](https://www.amazon.co.uk/dp/B0FNR2W3XM) [**Zuvo Mesh WasteBasket Black Metal Wire Garbage Trash Can For Office Home Bedroom Height 10.1 Width 10 4 Gallon (16 Quart) (1 Black)**Zuvo**£5.16**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B075V8WF8X) [**Smart Coffee Mug Warmer Electric Cup Warmer With Aluminum Metal Panel for Office Desk Accessories Beverage Warmer for Cocoa Milk for Dad**Lesipee**£11.16**4.3★**▲ 103%**](https://www.amazon.co.uk/dp/B0CCTPNZD4)
**~~View all trending →~~**
## **What buyers say about office supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Money well spent”*
**Quality-Overall**15%
*“Great quality wallets”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**7%
*“Easy to operate”*
**Shredding Quality**6%
*“Good shredder”*
**Comfort-Overall**5%
*“It's comfortable”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Size-Overall**3%
*“Fits securely”*
**Strength**3%
*“They are sturdy”*
**Color**3%
*“They are colours are vibrant”*
### **What buyers complain about **
**Quality-Overall**11%
*“you can tell just how low quality it is by feeling it”*
**Adhesion/Stickiness**7%
*“Not Very Sticky”*
**Durability**7%
*“broke after a couple weeks”*
**Size-Overall**6%
*“.Too big”*
**Shredding Quality**5%
*“Faulty Shredder”*
**Strength**5%
*“Small and flimsy”*
**Value For Money**4%
*“barely worth the price”*
**Functionality-Overall**3%
*“Doesn't work”*
**Assembly/Installation**3%
*“Too difficult for me to assemble”*
**Thickness**2%
*“These pockets are not thick”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**10%
**Quality-Overall**8%
**Defective Material/Parts**6%
**Shredding Quality**5%
**Advertised Vs Actual Product**3%
**Strength**3%
**Paper Quality**3%
**Color**2%
**Comfort-Overall**2%
## **Common questions**
- **Is office supplies profitable to sell on Amazon United Kingdom?**
- The niche generates £177K/yr across 100 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the office supplies niche?**
- 73 brands and 272 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in office supplies?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 0.3%.
- **When does demand for office supplies peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the office supplies niche?**
- Listings span £0.51–£208.28; the average listing price is £12.31 (sweet spot $15–$100). The average incumbent carries 6,625 reviews — the moat a new listing must climb.
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