---
title: "North Face Backpack — £215K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/north-face-backpack"
last_updated: "2026-07-31T10:53:15.555Z"
locale: en
meta:
description: "Niche score 40/100 · £215K/yr market · 951K searches/yr · £51.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £215K/yr market · 951K searches/yr · £51.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "North Face Backpack — £215K/yr Amazon UK Niche (2026) - Flapen"
---
# **north face backpack**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 21Conversion 6Competition 81Returns 47Price range 85Avg price 93Brand share 3Review moat 31Quality gap 30
**Avg price**
**Great****£51.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.03–£107.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£215K**
£215K/yr · 951K searches
**Review moat**
**Okay****3,418.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, north face backpack is a £215K/yr Amazon United Kingdom market (951K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **north face backpack market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£154K–£205K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#624**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **35%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**0%**
- The North Face82% - Berghaus11% - Osprey3% - Amazon Basics2% - tomtoc1% - CROSSGEAR1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -8.4% search growth over the last 90 days.
35K25KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/north-face-backpack/trend)
## **Top north face backpack search terms**
- **north face backpack**250K/yr+8.8%0.4% conv. - **north face**225K/yr-18.9%0.1% conv. - **the north face**151K/yr-18.6%0.0% conv. - **north face bag**38K/yr-3.4%0.3% conv. - **the north face backpack**47K/yr-1.3%0.1% conv. - **patagonia backpack**43K/yr-14.5%0.1% conv. - **northface backpack men**23K/yr+20.3%0.5% conv. - **north face borealis backpack**18K/yr+13.3%0.4% conv. - **north face rucksack**14K/yr+12.3%0.5% conv. - **northface backpack**14K/yr-4.6%0.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/north-face-backpack/search-terms)
## **Top north face backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£13K9%£19K12%£26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The North Face - Fall Line Backpack - Reflective Backpack for School Work and Travel with Fleece-Lined Laptop Sleeve - TNF Black**The North Face**£66.55**4.4★622 rev](https://www.amazon.co.uk/dp/B08KWNPPXS) [2**The North Face Unisex Borealis 10L Mini Backpack Tnf Black/Tnf Black/Npf**The North Face**£45.84**4.5★557 rev](https://www.amazon.co.uk/dp/B0CN9T6KRX) [3**The North Face Unisex Basin 15 L Backpack Tnf Black/Asphalt Grey**The North Face**£41.00**3.5★52 rev](https://www.amazon.co.uk/dp/B0CYTDMBND) [4**The North Face Y2k Backpack Tnf Black/Asphalt Grey One Size**The North Face**£48.48**4.2★45 rev](https://www.amazon.co.uk/dp/B0CJ9S1QXZ) [5**The North Face Mens Surge 31L Backpacks Tnf Black-Tnf Black-Npf**The North Face**£84.03**4.7★192 rev](https://www.amazon.co.uk/dp/B0CN9SHHZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berghaus 24/7 20L Rucksack with Laptop Sleeve & Walking Pole Holders Hydration Compatible Flow Technology 45x23x22cm (Black)**Berghaus**£43.40**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G2SXBJT3) [**Berghaus 24/7 Solo Rucksack 30L Capacity Polyester Flow Technology Ventilated Back System Laptop Sleeve Walking Pole Holders 52 x 27 x 26cm (Black)**Berghaus**£51.65**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G44GXFVJ) [**The North Face Unisex Base Camp Voyager 32L Duffel Tnf Black/Asphalt Grey**The North Face**£76.36**209 rev1y ago](https://www.amazon.co.uk/dp/B0DPNDYWJT) [**The North Face Unisex Bc Travel Canister 5.7L Handbag Tnf Black/Tnf White/Npf**The North Face**£23.08**91 rev1y ago](https://www.amazon.co.uk/dp/B0DH54XQSW) [**The North Face Unisex Base Camp Fuse Box 30L Backpack Summit Gold/Tnf Black/N**The North Face**£96.68**39 rev1y ago](https://www.amazon.co.uk/dp/B0DCP53PLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Internal Frame Waterproof Hiking Backpack Rucksack with Rainfly 75 L Green**Amazon Basics**£36.05**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B06Y6LRWZQ) [**Berghaus 24/7 Solo Rucksack 30L Capacity Polyester Flow Technology Ventilated Back System Laptop Sleeve Walking Pole Holders 52 x 27 x 26cm (Black)**Berghaus**£51.65**5.0★**▲ 87%**](https://www.amazon.co.uk/dp/B0G44GXFVJ) [**The North Face Unisex Base Camp Fuse Box 30L Backpack Summit Gold/Tnf Black/N**The North Face**£96.68**4.6★**▲ 77%**](https://www.amazon.co.uk/dp/B0DCP53PLZ) [**The North Face Connector Unisex Backpack - Backpack with Laptop Sleeve & Padded Back Panel for School Work or Travel - One Size Blue/Black**The North Face**£54.88**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B08KWP7Y4F) [**The North Face Unisex Borealis 28L Backpack Tnf Black/Tnf Black/Npf**The North Face**£76.15**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0CN9SD8JF)
**~~View all trending →~~**
## **What buyers say about north face backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“The price was really good considering the level of build quality”*
**Size-Overall**15%
*“Nice size”*
**Comfort-Overall**7%
*“Comfortable to wear”*
**Storage Capacity**6%
*“It is very spacious”*
**Value For Money**6%
*“Great value”*
**Pockets/Compartments**6%
*“lots of compartments”*
**Portability**4%
*“My favorite part is the versatility”*
**Durability**4%
*“So reliable and comfortable”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Design-Overall**2%
*“Well designed”*
### **What buyers complain about **
**Size-Overall**17%
*“Stap too short”*
**Strap/String Quality**12%
*“I would prefer if the lower section of the straps were a little more substantial”*
**Quality-Overall**9%
*“Cheap and nasty”*
**Zipper Quality**9%
*“zip broke after one week”*
**Value For Money**5%
*“It was a bit of a gamble as it was a lot more expensive compared to his previous ones”*
**Weight Heavy**4%
*“Only thing is its a little bit heavy”*
**Design-Overall**4%
*“Really silly looking hat with a very bad design”*
**Water Resistance**3%
*“The rain cover is only good for a short shower”*
**Durability**2%
*“zip broke after one week”*
**Storage Capacity**2%
*“Need of more Space”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**6%
**Pockets/Compartments**4%
**Advertised Vs Actual Product**2%
**Strap/String Quality**2%
**Weight Heavy**2%
**Value For Money**2%
**Color**2%
**Comfort-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is north face backpack profitable to sell on Amazon United Kingdom?**
- The niche generates £215K/yr across 52 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the north face backpack niche?**
- 6 brands and 65 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in north face backpack?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 3.3%.
- **What does it cost to enter the north face backpack niche?**
- Listings span £11.03–£107.78; the average listing price is £51.33 (sweet spot $15–$100). The average incumbent carries 3,418 reviews — the moat a new listing must climb.
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