---
title: "Trend — mouse mat - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/mouse-mat/trend"
last_updated: "2026-07-31T07:58:50.075Z"
locale: en
meta:
  description: "Niche score 54/100 · £2.0M/yr market · 5.3M searches/yr. Prices mostly outside the sweet spot ($1.58–$13.54) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £2.0M/yr market · 5.3M searches/yr. Prices mostly outside the sweet spot ($1.58–$13.54) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mouse mat - Flapen"
---

# **mouse mat**

**Worth a look**

Shows low returns (0.7%), but prices mostly outside the sweet spot ($1.58–$13.54) keeps it on the watch list.

Market size 94Growth 16Conversion 55Competition 64Returns 96Price range 0Avg price 23Brand share 74Review moat 21Quality gap 37

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£2.0M**

£2.0M/yr · 5.3M searches

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****11,250.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.58–£13.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100