---
title: "Motion Sensor — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/motion-sensor"
last_updated: "2026-07-31T12:33:34.209Z"
locale: en
meta:
description: "Niche score 27/100 · £66K/yr market · 104K searches/yr · £18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · £66K/yr market · 104K searches/yr · £18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Motion Sensor — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **motion sensor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 8Conversion 43Competition 2Returns 49Price range 81Avg price 84Brand share 0Review moat 31Quality gap 45
**Avg price**
**Great****£18.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.92–£39.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,365.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£66K**
£66K/yr · 104K searches
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, motion sensor is a £66K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motion sensor market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£112K–£149K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Tapo52% - Philips Hue42% - SONOFF6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/motion-sensor/trend)
## **Top motion sensor search terms**
- **tapo motion sensor**20K/yr-28.6%5.2% conv. - **hue motion sensor**16K/yr-45.0%6.4% conv. - **smart motion sensor**9K/yr-36.7%0.8% conv. - **hue sensor**8K/yr-34.7%5.8% conv. - **smart sensor**6K/yr-30.2%0.1% conv. - **philips hue motion sensor**8K/yr-44.0%6.5% conv. - **wifi motion sensor**4K/yr-26.2%0.4% conv. - **alexa motion sensor**6K/yr-36.0%0.5% conv. - **sensors**4K/yr-13.3%0.0% conv. - **matter motion sensor**5K/yr-26.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/motion-sensor/search-terms)
## **Top motion sensor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£20K45%£30K60%£40K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)**Tapo**£12.37**4.5★865 rev](https://www.amazon.co.uk/dp/B0BC271ZWH) [2**Philips Hue Indoor Motion Sensor with Wireless Control. Smart Lighting Accessory White**Philips Hue**£28.59**4.6★8,381 rev](https://www.amazon.co.uk/dp/B09CV78GV1) [3**Philips Hue Outdoor Motion Sensor. Smart Lighting Accessory for Outdoor Light Control. Patio Terrace Garden.**Philips Hue**£39.09**4.6★8,381 rev](https://www.amazon.co.uk/dp/B09CV7MT5S) [4**SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included**SONOFF**£11.24**4.2★919 rev](https://www.amazon.co.uk/dp/B0C1GB4DVR) [5**Tapo T110 Smart Door Alarm Window Door Alarm Sensor with Real-Time Monitoring Instant Notifications Smart Home Automation Battery Included Hub Required Works with Tapo Devices Alexa Google Home**Tapo**£10.33**4.5★899 rev](https://www.amazon.co.uk/dp/B0B8T6R69P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included**SONOFF**£11.24**919 rev3y ago](https://www.amazon.co.uk/dp/B0C1GB4DVR) [**Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required**Tapo**£9.92**747 rev3y ago](https://www.amazon.co.uk/dp/B0BFBZSNCD) [**Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)**Tapo**£12.37**865 rev3y ago](https://www.amazon.co.uk/dp/B0BC271ZWH) [**Tapo T110 Smart Door Alarm Window Door Alarm Sensor with Real-Time Monitoring Instant Notifications Smart Home Automation Battery Included Hub Required Works with Tapo Devices Alexa Google Home**Tapo**£10.33**899 rev3y ago](https://www.amazon.co.uk/dp/B0B8T6R69P) [**Philips Hue Outdoor Motion Sensor. Smart Lighting Accessory for Outdoor Light Control. Patio Terrace Garden.**Philips Hue**£39.09**8,381 rev4y ago](https://www.amazon.co.uk/dp/B09CV7MT5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required**Tapo**£9.92**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0BFBZSNCD) [**Tapo T110 Smart Door Alarm Window Door Alarm Sensor with Real-Time Monitoring Instant Notifications Smart Home Automation Battery Included Hub Required Works with Tapo Devices Alexa Google Home**Tapo**£10.33**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B0B8T6R69P) [**SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included**SONOFF**£11.24**4.2★**▲ 30%**](https://www.amazon.co.uk/dp/B0C1GB4DVR) [**Philips Hue Outdoor Motion Sensor. Smart Lighting Accessory for Outdoor Light Control. Patio Terrace Garden.**Philips Hue**£39.09**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B09CV7MT5S) [**Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)**Tapo**£12.37**4.5★**— 2%**](https://www.amazon.co.uk/dp/B0BC271ZWH)
**~~View all trending →~~**
## **What buyers say about motion sensor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Easy to use and install”*
**Quality-Overall**10%
*“Great quality and easy installation”*
**Ease Of Use**9%
*“Easy to use”*
**Value For Money**6%
*“Best compact product for ita price”*
**Compatibility-Overall**5%
*“works well with the Tapo app and compatible smart home devices”*
**Advertised Vs Actual Product**4%
*“It does what is asked of it”*
**Battery Life**3%
*“battery life has been good so far”*
**Software/Application**3%
*“Easy to program with the app”*
**Design-Overall**3%
*“cute design”*
**Compactness**3%
*“Best compact product for ita price”*
### **What buyers complain about **
**Size-Overall**9%
*“didn't fit my door frames”*
**Quality-Overall**7%
*“Cheap”*
**Touch/Button Controls**7%
*“Bulky and would have been better as flat device with 3 buttons”*
**Connectivity-Overall**7%
*“the hub with HD installed constantly losing connection. even though wired directly into router”*
**Compatibility-Overall**4%
*“Worth mentioning that it does require a compatible hub”*
**Durability**3%
*“Unreliable in the long term”*
**Assembly/Installation**3%
*“still found the configuration unnecessarily complicated and, at times, not very intuitive”*
**Product Condition**3%
*“Not new”*
**Water Resistance**3%
*“wanted to try this on my side gate. its not waterproof”*
**Strength**3%
*“could be more robust & weatherproof”*
### **Top return reasons **
**Compatibility-Overall**23%
**Connectivity-Overall**21%
**Functionality-Overall**19%
**Defective Material/Parts**7%
**Size-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Range**2%
**Quality-Overall**2%
## **Common questions**
- **Is motion sensor profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 6 tracked products. 90-day search growth is -34.8%. Flapen's verdict: Skip it (27/100).
- **How competitive is the motion sensor niche?**
- 3 brands and 49 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in motion sensor?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Touch/Button Controls. The return rate is 3.1%.
- **When does demand for motion sensor peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the motion sensor niche?**
- Listings span £9.92–£39.09; the average listing price is £18.59 (sweet spot $15–$100). The average incumbent carries 3,365 reviews — the moat a new listing must climb.
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