---
title: "Monitor — £9.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/monitor"
last_updated: "2026-07-31T08:29:21.904Z"
locale: en
meta:
description: "Niche score 62/100 · £9.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £9.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Monitor — £9.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **monitor**
**Worth a look**
Shows a $9.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 18Conversion 18Competition 88Returns 76Price range 23Avg price 81Brand share 70Review moat 73Quality gap 55
**Market size**
**Incredible****£9.8M**
£9.8M/yr · 8.2M searches
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****£84.15**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****572.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£38.04–£307.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, monitor is a £9.8M/yr Amazon United Kingdom market (8.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **monitor market data**
- **Units sold / yr**
- **100K–125K**
- avg 500–750/product
- **Revenue / yr**
- **£8.4M–£10.5M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**196**
**Top-5 brand share**
**63%**
Top 20: 99%
**Top-5 click share**
**27%**
Top 20: 56%
**Open market**
**31%**
- AOC18% - MSI16% - PHILIPS14% - KTC8% - KOORUI7% - Samsung7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
450K350KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/monitor/trend)
## **Top monitor search terms**
- **monitor**3.1M/yr-11.0%0.9% conv. - **gaming monitor**1.7M/yr-12.1%0.5% conv. - **pc monitor**495K/yr-15.0%1.1% conv. - **4k monitor**416K/yr-13.1%0.1% conv. - **27 inch monitor**345K/yr-11.9%2.0% conv. - **curved monitor**321K/yr-19.0%0.2% conv. - **computer monitors**281K/yr-19.6%1.5% conv. - **24 inch monitor**212K/yr-20.1%3.2% conv. - **monitors**188K/yr-9.8%0.7% conv. - **computer monitor**163K/yr-9.4%1.7% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/monitor/search-terms)
## **Top monitor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£196K4%£391K6%£587K8%£782K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AOC 24B3HA2 24 inch FHD Monitor 120Hz IPS Panel 4ms GtG Speakers (1920x1080 HDMI 1x 1.4 ) Black**AOC**£49.48**4.4★477 rev](https://www.amazon.co.uk/dp/B0CV3TM2WH) [2**PHILIPS 24E1N1100A 23.8 inch FHD Monitor 120Hz IPS Panel 1ms MPRT Speakers (1920x1080 HDMI 1x 1.4) Black**PHILIPS**£53.96**4.5★1,737 rev](https://www.amazon.co.uk/dp/B0CX9CT3ZF) [3**MSI PRO MP223 E2 21.45-Inch Full HD Office Monitor - 1920 x 1080 Resolution 100Hz Eye-Friendly Screen Tilt-Adjustable - HDMI 1.4b DisplayPort 1.2a**MSI**£41.58**4.5★364 rev](https://www.amazon.co.uk/dp/B0DH57B3M6) [4**PHILIPS 27E1N1100A 27 inch FHD Monitor 120Hz IPS Panel 4ms GtG Adaptive Sync Speakers (1920x1080 HDMI 1x 1.4) Black**PHILIPS**£65.98**4.4★1,199 rev](https://www.amazon.co.uk/dp/B0CX9CVS9Q) [5**AOC 27B3HA2 - 27 Inch FHD Monitor 100Hz IPS 1ms FlickerFree Speakers 3 sided Frameless LowBlue Light (1920 x 1080 250 cd/m2 HDMI 2.0 / DP 1.4)**AOC**£59.60**4.5★331 rev](https://www.amazon.co.uk/dp/B0CX9DVZDP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MSI PRO MP251 E14L 24.5-Inch FHD 1920x1080 Computer Monitor IPS 144Hz 1ms Adaptive-Sync Eye Care HDMI 1.4b Frame-Less Tilt Adjustable Vesa Mount Black**MSI**£48.01**27 rev5mo ago](https://www.amazon.co.uk/dp/B0GKY4LSDL) [**Dell 24 Gaming Monitor - SE2426HG Full HD (1920x1080) 240Hz Fast IPS 0.5ms AMD FreeSync Premium 99% sRGB HDR10 VESA (100x100mm) DisplayPort 2 HDMI 3 Year Warranty Black**Dell**£72.67**265 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQ2BPYJ) [**Amazon Basics 27-inch Computer Monitor 120 Hz FHD 1080P HDMI DP VGA VESA Compatible for Office Home Black**Amazon Basics**£77.52**74 rev7mo ago](https://www.amazon.co.uk/dp/B0DZ5PRLJN) [**KTC Gaming Monitor FHD@144Hz 120Hz Monitor with IPS Panel Hardware Anti-Blue Light 95% DCI-P3 99% sRGB E2 300 cd/ 5ms MPRT 1500:1 Flicker Free and Adaptive Sync for Working and Gaming**KTC**£50.02**3,134 rev8mo ago](https://www.amazon.co.uk/dp/B0FL62Q4VJ) [**Samsung LS24F330EAUXXU 24 Full HD 100Hz Monitor - 1920x1080p VGA HDMI Eye Saver Mode Game Mode**Samsung**£50.79**96 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMSDZGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MSI PRO MP251 E14L 24.5-Inch FHD 1920x1080 Computer Monitor IPS 144Hz 1ms Adaptive-Sync Eye Care HDMI 1.4b Frame-Less Tilt Adjustable Vesa Mount Black**MSI**£48.01**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B0GKY4LSDL) [**MSI MAG 245F X24 24-Inch Gaming Monitor 1920x1080 FHD Rapid IPS 240Hz 0.5ms HDR ready AMD FreeSync Premium Eye care AI vision HDMI 2.0b DP 1.2a Frame-less Vesa Mount Black**MSI**£76.26**4.7★**▲ 268%**](https://www.amazon.co.uk/dp/B096Y4JT1G) [**Samsung LS24D310EAUXXU 24 FullHD Monitor - 1920x1080p VGA HDMI Eye Saver Mode**Samsung**£52.30**4.5★**▲ 257%**](https://www.amazon.co.uk/dp/B0DPXP86TM) [**Dell 24 Gaming Monitor - SE2426HG Full HD (1920x1080) 240Hz Fast IPS 0.5ms AMD FreeSync Premium 99% sRGB HDR10 VESA (100x100mm) DisplayPort 2 HDMI 3 Year Warranty Black**Dell**£72.67**4.7★**▲ 237%**](https://www.amazon.co.uk/dp/B0GHQ2BPYJ) [**KTC Gaming Monitor FHD@144Hz 120Hz Monitor with IPS Panel Hardware Anti-Blue Light 95% DCI-P3 99% sRGB E2 300 cd/ 5ms MPRT 1500:1 Flicker Free and Adaptive Sync for Working and Gaming**KTC**£50.02**4.3★**▲ 134%**](https://www.amazon.co.uk/dp/B0FL62Q4VJ)
**~~View all trending →~~**
## **What buyers say about monitor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great value”*
**Display Resolution**16%
*“Screen is perfect”*
**Quality-Overall**14%
*“the build quality is excellent”*
**Assembly/Installation**6%
*“Easy to set up”*
**Color**4%
*“colors are vibrant”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Display Brightness**3%
*“Amazing monitor the brightness”*
**Display Colors**3%
*“colours are great”*
**Size-Overall**2%
*“Decent size”*
**Portability**2%
*“Portable screen”*
### **What buyers complain about **
**Audio Quality**7%
*“NO AUDIO”*
**Quality-Overall**7%
*“the quality is very low”*
**Durability**6%
*“Broke really easily and quickly”*
**Speaker**6%
*“Speaker dont work”*
**Advertised Vs Actual Product**5%
*“misleading product”*
**Display Resolution**4%
*“Resolution and refresh rates not the finest for a gaming monitor”*
**Functionality-Overall**3%
*“would not turn on”*
**Touch/Button Controls**3%
*“I had read that the buttons on the monitor were a bit slow”*
**Value For Money**3%
*“Don't buy, it might be cheap”*
**Display Brightness**2%
*“then wouldn't actually display anything”*
### **Top return reasons **
**Size-Overall**16%
**Compatibility-Overall**11%
**Functionality-Overall**10%
**Display Resolution**9%
**Connectivity-Overall**5%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Touch Screen**4%
**Speaker**4%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is monitor profitable to sell on Amazon United Kingdom?**
- The niche generates £9.8M/yr across 82 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the monitor niche?**
- 23 brands and 196 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in monitor?**
- Top complaints mined from reviews: Audio Quality, Quality-Overall, Durability. The return rate is 2.0%.
- **When does demand for monitor peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the monitor niche?**
- Listings span £38.04–£307.43; the average listing price is £84.15 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.
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