---
title: "Microsoft Wireless Keyboard and Mouse — £485K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/microsoft-wireless-keyboard-and-mouse"
last_updated: "2026-08-01T08:14:13.697Z"
locale: en
meta:
description: "Niche score 51/100 · £485K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £485K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Microsoft Wireless Keyboard and Mouse — £485K/yr Amazon UK Niche (2026) - Flapen"
---
# **microsoft wireless keyboard and mouse**
**Worth a look**
Shows a sweet-spot price point ($31.10 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 59Growth 15Conversion 68Competition 40Returns 84Price range 93Avg price 95Brand share 0Review moat 39Quality gap 76
**Avg price**
**Incredible****£31.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.92–£67.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£485K**
£485K/yr · 252K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,628.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microsoft wireless keyboard and mouse is a £485K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microsoft wireless keyboard and mouse market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£467K–£622K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**158**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**0%**
- HP51% - Dell32% - Microsoft11% - Logitech5% - Lionsing1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/microsoft-wireless-keyboard-and-mouse/trend)
## **Top microsoft wireless keyboard and mouse search terms**
- **hp keyboard**29K/yr-13.0%2.8% conv. - **dell wireless keyboard and mouse**30K/yr-22.3%8.3% conv. - **microsoft keyboard**29K/yr-24.6%0.9% conv. - **hp wireless keyboard and mouse**28K/yr-20.3%9.5% conv. - **hp keyboard and mouse set**20K/yr-16.8%7.7% conv. - **dell keyboard and mouse set**17K/yr-18.0%9.3% conv. - **hp wireless keyboard**16K/yr-31.9%4.3% conv. - **dell wireless keyboard**12K/yr-24.2%3.2% conv. - **microsoft wireless keyboard and mouse**11K/yr-15.1%3.2% conv. - **microsoft keyboard and mouse**5K/yr+25.8%2.0% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/microsoft-wireless-keyboard-and-mouse/search-terms)
## **Top microsoft wireless keyboard and mouse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£49K20%£97K30%£146K40%£194K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black**HP**£16.98**4.3★4,395 rev](https://www.amazon.co.uk/dp/B09N2YLVBH) [2**Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK**Dell**£18.81**4.3★407 rev](https://www.amazon.co.uk/dp/B0C4FSDY9M) [3**HP 330 Wireless Keyboard and Mouse Combo | 2.4 GHz Wireless Connection with USB Dongle | 12 Function Keys | Ergonomically Designed | 1600 DPI | LED Indicators | Numpad | Black**HP**£18.29**4.0★94 rev](https://www.amazon.co.uk/dp/B0BYN4RF1H) [4**Dell KM7321W Premier Multi-Device Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz Bluetooth 5.0 128-bit AES Encryption 4000 dpi Compatible with Windows Mac Linux Chrome and Android (Grey)**Dell**£55.25**4.2★169 rev](https://www.amazon.co.uk/dp/B095P71TK1) [5**Dell KM5221W Pro Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz 128-bit AES Encryption 4000 dpi Windows Apple Android Linux and Chrome (Black)**Dell**£32.29**4.3★108 rev](https://www.amazon.co.uk/dp/B09NJKF2RC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HP 720 Multi-Device Rechargeable Wireless Keyboard and Mouse Combo | Ultra-fast Rechargeable Supercapacitor | Up to 2 Months of Usage from a 3-Minute Charge | 2.4GHz Wireless and Bluetooth | Black**HP**£49.98**48 rev1y ago](https://www.amazon.co.uk/dp/B0DS6GNF5G) [**HP 720 Multi-Device Rechargeable Wireless Keyboard | Ultra-fast Rechargeable Supercapacitor | 2 Months of Usage from a 3-Minute Charge | 22 Programmable Keys | 2.4GHz and Bluetooth | Black**HP**£38.77**39 rev1y ago](https://www.amazon.co.uk/dp/B0DS6FDBNL) [**HP 460 Multi-Device Bluetooth Keyboard | Compatible with Chrome PC or Mac | Bluetooth | Connect up to 3 Devices | Quick Switch Button | 12 Programmable Shortcut Keys | Up to 24 Months Battery | Black**HP**£19.33**55 rev2y ago](https://www.amazon.co.uk/dp/B0CVSDJ53W) [**Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK**Dell**£18.81**407 rev3y ago](https://www.amazon.co.uk/dp/B0C4FSDY9M) [**HP 330 Wireless Keyboard and Mouse Combo | 2.4 GHz Wireless Connection with USB Dongle | 12 Function Keys | Ergonomically Designed | 1600 DPI | LED Indicators | Numpad | Black**HP**£18.29**94 rev3y ago](https://www.amazon.co.uk/dp/B0BYN4RF1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Microsoft PZ3-00006 850 Wireless Keyboard - Black**Microsoft**£44.03**4.4★**▲ 240%**](https://www.amazon.co.uk/dp/B0188YFFXG) [**HP 320K keyboard USB Black**HP**£18.45**4.3★**▲ 64%**](https://www.amazon.co.uk/dp/B08RXNFJJR) [**Dell KM5221W Pro Wireless Keyboard and Mouse UK (QWERTY) 2.4GHz 128-bit AES Encryption 4000 dpi Windows Apple Android Linux and Chrome (Black)**Dell**£32.29**4.3★**▲ 46%**](https://www.amazon.co.uk/dp/B09NJKF2RC) [**Microsoft Wired Keyboard 600 UK Layout - Black**Microsoft**£31.94**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B001QT6V7A) [**Dell KB740 Compact Multi-Device Wireless Keyboard Dual Mode RF & Bluetooth 5.0 Full-Size Layout Quiet Typing Long Battery Life Secure AES-128 Encryption UK QWERTY Layout Titan Grey**Dell**£35.25**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0BK578YF8)
**~~View all trending →~~**
## **What buyers say about microsoft wireless keyboard and mouse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“good quality kit”*
**Value For Money**16%
*“Excellent Value for Money”*
**Assembly/Installation**10%
*“Really pleased with the setup”*
**Touch/Button Controls**6%
*“has some useful extra buttons plus a numeric keypad”*
**Connectivity-Overall**6%
*“Connectivity is flawless”*
**Ease Of Use**4%
*“Easy to get running”*
**Functionality-Overall**3%
*“does the job nicely”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Size-Overall**3%
*“Good size”*
**Battery Life**3%
*“Excellent battery life”*
### **What buyers complain about **
**Durability**21%
*“Broke within a month”*
**Quality-Overall**14%
*“is annoying and looks cheap/poor quality”*
**Functionality-Overall**12%
*“Did not work”*
**Connectivity-Overall**7%
*“loses connection”*
**Touch/Button Controls**5%
*“Some keys are a bit clicky”*
**Value For Money**5%
*“Overpriced”*
**Noise Level**4%
*“Very Noisy Keyboard”*
**Size-Overall**3%
*“Smaller mouse”*
**Ease Of Use**3%
*“Unable to use”*
**Adhesion/Stickiness**3%
*“Sticky 2 - Malfunction”*
### **Top return reasons **
**Functionality-Overall**26%
**Connectivity-Overall**12%
**Size-Overall**10%
**Compatibility-Overall**9%
**Touch/Button Controls**5%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Noise Level**4%
**Advertised Vs Actual Product**2%
**Product Condition**2%
## **Common questions**
- **Is microsoft wireless keyboard and mouse profitable to sell on Amazon United Kingdom?**
- The niche generates £485K/yr across 23 tracked products. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the microsoft wireless keyboard and mouse niche?**
- 5 brands and 158 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in microsoft wireless keyboard and mouse?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.5%.
- **When does demand for microsoft wireless keyboard and mouse peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the microsoft wireless keyboard and mouse niche?**
- Listings span £13.92–£67.38; the average listing price is £31.10 (sweet spot $15–$100). The average incumbent carries 2,628 reviews — the moat a new listing must climb.
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