---
title: "Products — microsoft keyboard and mouse - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/microsoft-keyboard-and-mouse/products"
last_updated: "2026-07-31T12:42:16.670Z"
locale: en
meta:
  description: "Niche score 43/100 · £55K/yr market · 32K searches/yr · £34.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £55K/yr market · 32K searches/yr · £34.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — microsoft keyboard and mouse - Flapen"
---

# **microsoft keyboard and mouse**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 17Conversion 57Competition 41Returns 86Price range 95Avg price 95Brand share 5Review moat 24Quality gap 65

**Avg price**

**Incredible****£34.95**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£15.71–£67.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,946.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£55K**

£55K/yr · 32K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand