---
title: "Microsoft Keyboard and Mouse — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/microsoft-keyboard-and-mouse"
last_updated: "2026-07-31T12:36:28.114Z"
locale: en
meta:
description: "Niche score 43/100 · £55K/yr market · 32K searches/yr · £34.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £55K/yr market · 32K searches/yr · £34.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microsoft Keyboard and Mouse — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **microsoft keyboard and mouse**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 17Conversion 57Competition 41Returns 86Price range 95Avg price 95Brand share 5Review moat 24Quality gap 65
**Avg price**
**Incredible****£34.95**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.71–£67.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,946.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£55K**
£55K/yr · 32K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, microsoft keyboard and mouse is a £55K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microsoft keyboard and mouse market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£70K–£87K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **28%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Logitech42% - Lenovo27% - Microsoft19% - HP8% - Arteck2% - Dell2%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -15.1% search growth over the last 90 days.
900700Prime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/microsoft-keyboard-and-mouse/trend)
## **Top microsoft keyboard and mouse search terms**
- **lenovo keyboard and mouse**8K/yr-24.8%2.6% conv. - **microsoft keyboard and mouse**5K/yr+25.8%1.9% conv. - **microsoft wireless keyboard**8K/yr-28.6%1.4% conv. - **lenovo wireless keyboard**4K/yr-9.4%2.3% conv. - **logitech mk540**5K/yr-24.6%14.4% conv. - **mk540**2K/yr-5.2%14.1% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/microsoft-keyboard-and-mouse/search-terms)
## **Top microsoft keyboard and mouse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - UK QWERTY**Logitech**£28.45**4.4★4,087 rev](https://www.amazon.co.uk/dp/B0797JRLQC) [2**HP 230 Wireless Keyboard and Mouse Combo Set 2.4 GHz Wireless USB-A Nano Receiver Up to 1600 dpi Up to 16 Months Battery Life - Black**HP**£16.98**4.3★4,395 rev](https://www.amazon.co.uk/dp/B09N2YLVBH) [3**Lenovo 100 Wireless Combo Keyboard and Mouse**Lenovo**£15.71**4.1★61 rev](https://www.amazon.co.uk/dp/B0DQPXS115) [4**Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black**Lenovo**£54.35**4.4★2,433 rev](https://www.amazon.co.uk/dp/B07F8M844G) [5**Lenovo 4X30L79921 Essential Wired Keyboard and Mouse Set Black**Lenovo**£31.45**4.4★90 rev](https://www.amazon.co.uk/dp/B06Y3K1M5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - ITA QWERTY**Logitech**£25.91**9,645 revtoday](https://www.amazon.co.uk/dp/B0797QM2Y7) [**Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey**Lenovo**£65.70**68 rev9mo ago](https://www.amazon.co.uk/dp/B0FR7MYWS5) [**Lenovo 100 Wireless Combo Keyboard and Mouse**Lenovo**£15.71**61 rev1y ago](https://www.amazon.co.uk/dp/B0DQPXS115) [**Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black**Lenovo**£40.97**435 rev2y ago](https://www.amazon.co.uk/dp/B0BXYRYCKW) [**Dell Wireless Keyboard and Mouse Desk Set - KM3322W - UK**Dell**£18.81**407 rev3y ago](https://www.amazon.co.uk/dp/B0C4FSDY9M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lenovo 700 Modern Wireless Keyboard & Mouse Combo 2.4 GHz Dongle & Dual Bluetooth Connection AES-128 Encryption 36 Month Battery Life Quiet Mouse Luna Grey**Lenovo**£65.70**4.3★**▲ 258%**](https://www.amazon.co.uk/dp/B0FR7MYWS5) [**Lenovo 100 Wireless Keyboard and Mouse Combo Cordless Set with Spill Resistant Quiet Keys 3-Zone Keyboard - Ambidextrous Mouse Compact Design Wireless USB -Black**Lenovo**£40.97**4.2★**▲ 189%**](https://www.amazon.co.uk/dp/B0BXYRYCKW) [**Logitech MK540 Advanced Wireless Keyboard and Mouse Combo - PAN QWERTY**Logitech**£36.12**4.4★**▲ 174%**](https://www.amazon.co.uk/dp/B079YNFCST) [**Microsoft PZ3-00006 850 Wireless Keyboard - Black**Microsoft**£44.03**4.4★**▲ 159%**](https://www.amazon.co.uk/dp/B0188YFFXG) [**Lenovo 510 Wireless Keyboard & Mouse Combo 2.4 GHz Nano USB Receiver Full Size Island Key Design Left or Right Hand 1200 DPI Optical Mouse GX30N81775 Black**Lenovo**£54.35**4.4★**▲ 112%**](https://www.amazon.co.uk/dp/B07F8M844G)
**~~View all trending →~~**
## **What buyers say about microsoft keyboard and mouse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Value For Money**17%
*“Excellent Value for Money”*
**Assembly/Installation**7%
*“Installed effortlessly”*
**Touch/Button Controls**5%
*“easy to use 'click in click out' slot”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Connectivity-Overall**4%
*“Connectivity is flawless”*
**Functionality-Overall**4%
*“Good functionally,”*
**Ease Of Use**4%
*“Its sleek, incredibly easy to use, and connects in seconds”*
**Design-Overall**3%
*“looks & feels good”*
**Battery Life**3%
*“Excellent battery life”*
### **What buyers complain about **
**Durability**20%
*“Broke very quickly”*
**Functionality-Overall**14%
*“Suddenly stopped working”*
**Quality-Overall**12%
*“Bad quality”*
**Connectivity-Overall**7%
*“Disconnects constantly”*
**Touch/Button Controls**5%
*“the buttons intermittently refuse to register key strokes”*
**Value For Money**4%
*“Overpriced”*
**Noise Level**4%
*“squeaks really loudly”*
**Size-Overall**3%
*“Smaller mouse”*
**Ease Of Use**2%
*“Unable to use”*
**Compatibility-Overall**2%
*“nowhere on this Amazon page does it claim to be compatible”*
### **Top return reasons **
**Functionality-Overall**27%
**Connectivity-Overall**14%
**Size-Overall**10%
**Compatibility-Overall**10%
**Touch/Button Controls**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Noise Level**3%
**Advertised Vs Actual Product**3%
**Comfort-Overall**2%
## **Common questions**
- **Is microsoft keyboard and mouse profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the microsoft keyboard and mouse niche?**
- 6 brands and 138 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in microsoft keyboard and mouse?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.
- **When does demand for microsoft keyboard and mouse peak?**
- Demand peaks in Mar; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the microsoft keyboard and mouse niche?**
- Listings span £15.71–£67.38; the average listing price is £34.95 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.
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