---
title: "Laser Printer — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/laser-printer"
last_updated: "2026-07-31T12:33:22.936Z"
locale: en
meta:
description: "Niche score 48/100 · £1.6M/yr market · 826K searches/yr · £131.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £1.6M/yr market · 826K searches/yr · £131.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Laser Printer — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **laser printer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 88Growth 16Conversion 19Competition 57Returns 62Price range 20Avg price 65Brand share 0Review moat 70Quality gap 77
**Market size**
**Great****£1.6M**
£1.6M/yr · 826K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****702.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£131.15**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****£60.87–£259.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, laser printer is a £1.6M/yr Amazon United Kingdom market (826K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laser printer market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£1.3M–£1.6M**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**0%**
- Brother45% - HP45% - Xerox6% - Canon2% - PANTUM2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/laser-printer/trend)
## **Top laser printer search terms**
- **laser printer**260K/yr-16.7%1.2% conv. - **brother printer**103K/yr-15.0%1.4% conv. - **laser printers**79K/yr-13.8%0.6% conv. - **colour laser printer**68K/yr-18.8%0.6% conv. - **brother laser printer**52K/yr-24.1%1.4% conv. - **laser printer colour**30K/yr+17.5%0.8% conv. - **hp laserjet printer**28K/yr-24.8%1.9% conv. - **colour laser printers for home use**24K/yr-10.0%0.5% conv. - **laser printers for home use**41K/yr-55.6%1.1% conv. - **printer laser**18K/yr-14.0%1.3% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/laser-printer/search-terms)
## **Top laser printer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£65K8%£129K12%£194K16%£258K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP LaserJet M110w Wireless Black & White Printer | 1 Year Limited Warranty | Print from phone or tablet | Smallest laser in its class | 150 sheet input tray |Print speed up to 20ppm**HP**£65.98**4.1★2,810 rev](https://www.amazon.co.uk/dp/B09KCD5JGP) [2**Brother HL-L2400DW Mono Laser Printer |Single function | Automatic 2-sided print |A4 |UK Plug**Brother**£81.50**4.4★187 rev](https://www.amazon.co.uk/dp/B0CJV53RC8) [3**Brother HL-L2400DWE Mono Laser Printer with EcoPro subscription Single function Automatic 2-sided print A4 4 mths free trial Automatic toner delivery A4 UK Plug**Brother**£80.40**4.4★5,628 rev](https://www.amazon.co.uk/dp/B0CJV6D15S) [4**HP LaserJet M209dw Wireless Black & White Printer | 1 Year Limited Warranty | 2-sided printing | 150-sheet input tray Auto-On/Off technology | Best for small businesses and home offices**HP**£73.94**4.4★563 rev](https://www.amazon.co.uk/dp/B08WLSY38Q) [5**HP LaserJet Pro MFP 3302fdw Laser Printer | Colour | Printer for Small Medium Business | Print Scan Copy Fax | Automatic document feeder | 2-Sided Printing | Wireless | Front USB port | Touchscreen**HP**£235.94**4.2★582 rev](https://www.amazon.co.uk/dp/B0CWGQ3V2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xerox B110 Wireless Mono Laser Printer - Compact A4 Desktop Printer Fast 20ppm Mobile Ready Home Office Small Business Student Wi-Fi Apple AirPrint**Xerox**£67.22**41 rev3mo ago](https://www.amazon.co.uk/dp/B0GQCPPQR6) [**Brother HL-L1240W wireless mono laser printer | 20 PPM | USB & Wi-Fi | 64MB of Memory | A4 Print | LCD Keys | UK Plug**Brother**£75.39**25 rev1y ago](https://www.amazon.co.uk/dp/B0FH75SPYB) [**Brother DCP-J1260W Wireless A4 Inkjet Printer|all-in-one (Print/Copy/Scan)|Wi-Fi/USB 2.0|A4|2-Sided Print|Photos|Inks Included|UK Plug**Brother**£62.06**756 rev1y ago](https://www.amazon.co.uk/dp/B0FC2YHG4C) [**Brother DCP-J1360DW Wireless A4 Inkjet Printer|all-in-one (Print/Copy/Scan)|Wi-Fi/USB 2.0|A4|2-Sided Print|Photos|Inks Included|UK Plug**Brother**£89.22**36 rev1y ago](https://www.amazon.co.uk/dp/B0FC32PVD5) [**HP LaserJet M207dw Printer Compact Black and White Wireless Print Easy Setup and Reliable Wi-Fi Up to 28/27 (Letter/A4) Simplex ppm Best Home Office Laser Printer Best Laser Printer for Office**HP**£70.24**632 rev2y ago](https://www.amazon.co.uk/dp/B0D817PDRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xerox B110 Wireless Mono Laser Printer - Compact A4 Desktop Printer Fast 20ppm Mobile Ready Home Office Small Business Student Wi-Fi Apple AirPrint**Xerox**£67.22**4.2★**▲ 341%**](https://www.amazon.co.uk/dp/B0GQCPPQR6) [**Canon i-SENSYS LBP646Cdw Colour Laser Printer | 25 ppm A4 | 1200 × 1200 dpi | Auto Duplex | Wi-Fi Ethernet USB | Secure Print | Small office | Home Office**Canon**£158.59**4.3★**▲ 278%**](https://www.amazon.co.uk/dp/B0FXMV57GK) [**Brother MFC-L2800DW All-in-one Mono Laser Printer |Print copy scan & fax |Automatic 2-sided print | A4|UK Plug**Brother**£142.43**4.4★**▲ 190%**](https://www.amazon.co.uk/dp/B0CJV5GWWK) [**Brother DCP-J1360DW Wireless A4 Inkjet Printer|all-in-one (Print/Copy/Scan)|Wi-Fi/USB 2.0|A4|2-Sided Print|Photos|Inks Included|UK Plug**Brother**£89.22**4.1★**▲ 148%**](https://www.amazon.co.uk/dp/B0FC32PVD5) [**HP LaserJet M209dw Wireless Black & White Printer | 1 Year Limited Warranty | 2-sided printing | 150-sheet input tray Auto-On/Off technology | Best for small businesses and home offices**HP**£73.94**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B08WLSY38Q)
**~~View all trending →~~**
## **What buyers say about laser printer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Print Quality**25%
*“Excellent printer”*
**Assembly/Installation**13%
*“easy to install”*
**Value For Money**10%
*“value for money”*
**Printing Speed**8%
*“Print speed is very fast”*
**Quality-Overall**7%
*“Excellent product”*
**Ease Of Use**4%
*“Easy to use”*
**Connectivity-Overall**3%
*“once connected it has stayed stable and reliable”*
**Compactness**3%
*“Its compact”*
**Double-Sided Printing**2%
*“This printer with the auto duplex feature is fantastic”*
**Advertised Vs Actual Product**1%
*“Exactly what I needed”*
### **What buyers complain about **
**Connectivity-Overall**8%
*“Wont connect - returning”*
**Functionality-Overall**8%
*“Doesn't work”*
**Assembly/Installation**8%
*“Impossible to set up”*
**Value For Money**6%
*“It is relatively cheap”*
**Print Quality**6%
*“Poor print quality”*
**Quality-Overall**5%
*“getting poor quality output”*
**Ease Of Use**5%
*“not easy to use”*
**Jamming/Clogging**3%
*“Jams relentlessly”*
**Double-Sided Printing**3%
*“Does not do automatic duplex two sided printing”*
**Size-Overall**3%
*“seems they dont fit correctly or the item is somehow twisted”*
### **Top return reasons **
**Connectivity-Overall**17%
**Functionality-Overall**14%
**Print Quality**12%
**Compatibility-Overall**7%
**Size-Overall**7%
**Scanning Feature**5%
**Defective Material/Parts**5%
**Jamming/Clogging**4%
**Double-Sided Printing**3%
**Color**3%
## **Common questions**
- **Is laser printer profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the laser printer niche?**
- 5 brands and 125 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in laser printer?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 2.5%.
- **When does demand for laser printer peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the laser printer niche?**
- Listings span £60.87–£259.40; the average listing price is £131.15 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.
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