---
title: "Laptop — £32.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/laptop"
last_updated: "2026-07-31T07:58:10.538Z"
locale: en
meta:
description: "Niche score 54/100 · £32.3M/yr market. Prices mostly outside the sweet spot ($72.49–$1397.11) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £32.3M/yr market. Prices mostly outside the sweet spot ($72.49–$1397.11) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Laptop — £32.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **laptop**
**Worth a look**
Shows a $32.3M/yr market, but prices mostly outside the sweet spot ($72.49–$1397.11) keeps it on the watch list.
Market size 100Growth 19Conversion 7Competition 83Returns 59Price range 2Avg price 17Brand share 33Review moat 96Quality gap 83
**Market size**
**Incredible****£32.3M**
£32.3M/yr · 14.8M searches
**Review moat**
**Incredible****87.01**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£389.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£72.49–£1397.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, laptop is a £32.3M/yr Amazon United Kingdom market (14.8M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laptop market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **£31.1M–£38.9M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **90%**
- **Out of stock**
- **20.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**495**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 60%
**Open market**
**10%**
- ASUS26% - HP26% - Lenovo13% - Dell12% - Acer8% - Tivique5% - Open — no brand owns it (10 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
700K500KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/laptop/trend)
## **Top laptop search terms**
- **laptop**7.5M/yr-11.3%0.4% conv. - **gaming laptop**2.3M/yr-10.4%0.1% conv. - **laptops**850K/yr-11.7%0.3% conv. - **chromebook**744K/yr-13.7%0.7% conv. - **hp laptop**548K/yr-19.5%0.7% conv. - **dell laptop**385K/yr-16.4%0.5% conv. - **lenovo laptops**336K/yr-18.3%0.5% conv. - **refurbished laptops**259K/yr-18.3%0.4% conv. - **asus laptop**249K/yr-15.7%0.5% conv. - **windows laptop**169K/yr-14.8%0.5% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/laptop/search-terms)
## **Top laptop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£969K6%£1.9M9%£2.9M12%£3.9M1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 15.6 Laptop | AMD Ryzen 3 7320U Processor | 8 GB RAM | 256 GB SSD | AMD Radeon Graphics | FHD Display | Up to 11hrs 15 mins battery | Windows 11 | Dual Speakers | Jet Black | 15-fc0045sa**HP**£232.23**4.6★80 rev](https://www.amazon.co.uk/dp/B0F4DLN17X) [2**ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive**ASUS**£115.20**4.6★158 rev](https://www.amazon.co.uk/dp/B0FL2CV8N2) [3**Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)**Dell**£178.63**4.0★494 rev](https://www.amazon.co.uk/dp/B0D35JN85B) [4**Lenovo IdeaPad 1 | 15 inch Full HD Laptop | AMD Ryzen 5 7520U | 16GB RAM | 512GB SSD | Windows 11 Home in S mode | Cloud Grey**Lenovo**£278.57**4.5★224 rev](https://www.amazon.co.uk/dp/B0D81C6WGH) [5**ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS**ASUS**£149.48**4.6★158 rev](https://www.amazon.co.uk/dp/B09C26SKX1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dell 15 Laptop DC15250 15.6 FHD 120Hz Anti-Glare Intel Core i5-1334U 16GB RAM 512GB SSD Intel UHD Graphics Windows 11 Home QWERTY UK Carbon Black (Power Adapter Sold Separately)**Dell**£334.44**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GK32Y6ZV) [**ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS**ASUS**£149.48**158 rev6mo ago](https://www.amazon.co.uk/dp/B09C26SKX1) [**ASUS TUF Gaming A16 FA607NUQ Gaming Laptop | 15.6 Full HD 144Hz Screen | AMD Ryzen 7 170 | NVIDIA GeForce RTX 4050 | 16GB RAM | 512GB SSD | UK layout single-backlit keyboard | Windows 11**ASUS**£557.05**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G1N5BSCW) [**HP 14 Laptop | AMD Athlon Silver 7120U Processor | 4GB RAM | 128GB SSD | AMD Radeon 610M Graphics | HD Display | 12.5 hrs battery | Microsoft 365 Personal 12 month included | Windows 11 | 14-em0000sa**HP**£147.40**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FXM5K6YC) [**HP Chromebook 14 | Intel Celeron N4500 Processor | 4GB RAM | 64GB eMMC | Intel UHD Graphics | HD Anti-glare Display | Chrome OS | Dual Speakers | USB-C Fast Charging | Modern Grey | 14a-ne1000na**HP**£120.51**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FJ7S62T9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HP 14 Laptop | AMD Athlon Silver 7120U Processor | 4GB RAM | 128GB SSD | AMD Radeon 610M Graphics | HD Display | 12.5 hrs battery | Microsoft 365 Personal 12 month included | Windows 11 | 14-em0000sa**HP**£147.40**3.9★**▲ 227%**](https://www.amazon.co.uk/dp/B0FXM5K6YC) [**Dell 15 Laptop DC15250 15.6 FHD 120Hz Anti-Glare Intel Core i5-1334U 16GB RAM 512GB SSD Intel UHD Graphics Windows 11 Home QWERTY UK Carbon Black (Power Adapter Sold Separately)**Dell**£334.44**4.6★**▲ 226%**](https://www.amazon.co.uk/dp/B0GK32Y6ZV) [**ASUS Chromebook 15 CX1505CTA Laptop | 15.6 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS**ASUS**£149.48**4.6★**▲ 222%**](https://www.amazon.co.uk/dp/B09C26SKX1) [**HP Chromebook 14 | Intel Celeron N4500 Processor | 4GB RAM | 64GB eMMC | Intel UHD Graphics | HD Anti-glare Display | Chrome OS | Dual Speakers | USB-C Fast Charging | Modern Grey | 14a-ne1000na**HP**£120.51**3.0★**▲ 217%**](https://www.amazon.co.uk/dp/B0FJ7S62T9) [**ASUS TUF Gaming A16 FA607NUQ Gaming Laptop | 15.6 Full HD 144Hz Screen | AMD Ryzen 7 170 | NVIDIA GeForce RTX 4050 | 16GB RAM | 512GB SSD | UK layout single-backlit keyboard | Windows 11**ASUS**£557.05**4.2★**▲ 207%**](https://www.amazon.co.uk/dp/B0G1N5BSCW)
**~~View all trending →~~**
## **What buyers say about laptop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Money well spent”*
**Quality-Overall**12%
*“Excellent product”*
**Assembly/Installation**6%
*“Easy to set up”*
**Ease Of Use**5%
*“Very easy to use”*
**Battery Life**5%
*“Battery life is long”*
**Display Resolution**4%
*“Display is good”*
**Advertised Vs Actual Product**4%
*“works as expected”*
**Weight Light**4%
*“lightweight with a good sized screen yet compact”*
**Computation Performance**3%
*“Performance is good”*
**Software/Application**2%
*“great web software”*
### **What buyers complain about **
**Functionality-Overall**9%
*“Doesn't work properly”*
**Quality-Overall**8%
*“it really is cheap - bad quality”*
**Durability**8%
*“Terrible - fell apart”*
**Software/Application**7%
*“too much garbage software”*
**Computation Performance**5%
*“Incredibly slow”*
**Charging**5%
*“Does not charge anymore”*
**Connectivity-Overall**4%
*“Wi-Fi did not work correctly out of the box”*
**Heating**3%
*“overheated countless times since”*
**Value For Money**2%
*“Disappointing and expensive”*
**Noise Level**2%
*“the fan was noisy”*
### **Top return reasons **
**Functionality-Overall**19%
**Compatibility-Overall**9%
**Software/Application**8%
**Computation Performance**6%
**Charging**6%
**Constant Reboot Or Restart**5%
**Defective Material/Parts**5%
**Connectivity-Overall**4%
**Quality-Overall**4%
**Size-Overall**3%
## **Common questions**
- **Is laptop profitable to sell on Amazon United Kingdom?**
- The niche generates £32.3M/yr across 80 tracked products. 36 of 41 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the laptop niche?**
- 16 brands and 495 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in laptop?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- **When does demand for laptop peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the laptop niche?**
- Listings span £72.49–£1397.11; the average listing price is £389.06 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.
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