---
title: "Keypad — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/keypad"
last_updated: "2026-07-31T12:33:23.603Z"
locale: en
meta:
description: "Niche score 54/100 · £61K/yr market · 90K searches/yr · £18.45 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £61K/yr market · 90K searches/yr · £18.45 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keypad — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **keypad**
**Worth a look**
Shows a thin review moat (267 avg reviews), but a small market ($61K/yr) keeps it on the watch list.
Market size 15Growth 16Conversion 46Competition 72Returns 61Price range 78Avg price 84Brand share 85Review moat 87Quality gap 73
**Review moat**
**Great****266.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£18.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.03–£53.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 90K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, keypad is a £61K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keypad market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£74K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **75%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**50%**
Top 20: 95%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**45%**
- cimetech23% - Liukouu8% - HP7% - ELMWAY6% - Keychron6% - Rytaki Pro5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -17.3% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/keypad/trend)
## **Top keypad search terms**
- **numpad**16K/yr-15.2%1.7% conv. - **keypad**12K/yr-14.7%0.4% conv. - **number pad**11K/yr-13.2%2.6% conv. - **numeric keypads**9K/yr-31.0%2.1% conv. - **wireless number pad**7K/yr-15.0%3.4% conv. - **bluetooth number pad**6K/yr-13.1%3.7% conv. - **number keypad for laptop**5K/yr-6.0%6.5% conv. - **mechanical numpad**5K/yr-17.5%0.6% conv. - **usb number pad**4K/yr-12.4%4.4% conv. - **numeric keypad for laptop**4K/yr-41.1%4.0% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/keypad/search-terms)
## **Top keypad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**cimetech Wireless Numeric Keypad 2.4G Portable Ergonomic Mini Numpad with USB Receiver 18Keys Office Calculating Number Pads for Laptop Notebook Desktop Computer PC (Black)**cimetech**£8.44**4.3★1,825 rev](https://www.amazon.co.uk/dp/B0B9SBPCST) [2**USB Numeric Keypad Portable Mini Number Pad Number Pad Numeric Keypad for Laptop PC Computer**Liukouu**£6.14**4.2★154 rev](https://www.amazon.co.uk/dp/B08LNP94GH) [3**HP 430 Programmable Wireless Keypad | Compatible with Chrome PC or Mac | Bluetooth | Mechanical Keys | Swappable Keycaps | 9 Programmable Keys | Spill Resistant | Up to 24 Months Battery | Black**HP**£22.88**4.1★95 rev](https://www.amazon.co.uk/dp/B0CQK8F98S) [4**cimetech Bluetooth Numpad Wireless Numeric Keypad with 22 Buttons Portable Ergonomic Mini Numpad Office Calculating Number Pads for Laptop Notebook Desktop Computer PC (Black)**cimetech**£12.37**4.2★544 rev](https://www.amazon.co.uk/dp/B0BG8935DL) [5**Qisan Numeric Keypad Wired Numpad 34 keys Portable Keypad USB External Mini Slim Keyboard Magicforce For Financial Cashier Securities-Black**Qisan**£13.15**4.4★94 rev](https://www.amazon.co.uk/dp/B09M3GHPK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keychron K0 Max QMK Wireless Number Keypad Low-Profile RGB Backlit(Hot-Swappable) Red Switch Keypad 2.4 GHz & Bluetooth 5.3 Connection 1000Hz Numeric Keypad - Retro Version White**Keychron**£48.60**179 rev6mo ago](https://www.amazon.co.uk/dp/B0GHNM7DMK) [**Keychron K0 Max Wireless Low-Profile Number Pad QMK Launcher Programmable Numpad Hot-Swappable Early Tactile Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Numeric with Knob for Windows/Mac**Keychron**£53.09**179 rev8mo ago](https://www.amazon.co.uk/dp/B0FL2551K1) [**Keychron K0 Max Wireless Low-Profile Number Pad QMK/Launcher Programmable Numpad Hot-Swappable Brown Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Numeric Keypad with Knob for Windows/Mac**Keychron**£51.55**179 rev8mo ago](https://www.amazon.co.uk/dp/B0FL25CKQZ) [**Seenda Wired Numeric Keypad 19-Key USB Wired Number Pad External Numpad Portable Mini Numeric Keyboard for PC/Laptop/Notebook/Computer/Desktop with USB Ports Black**Seenda**£7.91**39 rev9mo ago](https://www.amazon.co.uk/dp/B0FT79KSSC) [**Seenda Wireless Number Pad 2.4G USB Wireless Numeric Keypad 18-Key Portable Number Keypad Keyboard Extensions for Laptop Notebook PC Desktop Computer Black**Seenda**£10.00**39 rev9mo ago](https://www.amazon.co.uk/dp/B0FT7DLRC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bluetooth Number Pad Wireless Numeric Keypad with 22 keys - Portable Numpad for Laptop/Desktop/MacBook/Surface Pro/Windows/Android/iOS - Quiet Keys 33ft Range & Ergonomic Design**Rytaki Pro**£18.86**4.5★**▲ 317%**](https://www.amazon.co.uk/dp/B0FGDGKZ1X) [**Keychron K0 Max QMK Wireless Number Keypad Low-Profile RGB Backlit(Hot-Swappable) Red Switch Keypad 2.4 GHz & Bluetooth 5.3 Connection 1000Hz Numeric Keypad - Retro Version White**Keychron**£48.60**4.4★**▲ 316%**](https://www.amazon.co.uk/dp/B0GHNM7DMK) [**Seenda Wireless Number Pad 2.4G USB Wireless Numeric Keypad 18-Key Portable Number Keypad Keyboard Extensions for Laptop Notebook PC Desktop Computer Black**Seenda**£10.00**4.1★**▲ 293%**](https://www.amazon.co.uk/dp/B0FT7DLRC9) [**Wjelet 1Pcs USB Numeric Keypad Wire Mini Number Pad for Laptop PC Computer Desktop Computers Compatible with Windows Linux Android iOS 19 Key(Black)**Wjelet**£5.03**4.6★**▲ 269%**](https://www.amazon.co.uk/dp/B0FQTNSX46) [**Seenda Wired Numeric Keypad 19-Key USB Wired Number Pad External Numpad Portable Mini Numeric Keyboard for PC/Laptop/Notebook/Computer/Desktop with USB Ports Black**Seenda**£7.91**4.4★**▲ 260%**](https://www.amazon.co.uk/dp/B0FT79KSSC)
**~~View all trending →~~**
## **What buyers say about keypad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Seems to be good quality”*
**Value For Money**12%
*“Reasonably priced as well”*
**Ease Of Use**8%
*“Comfortable to use”*
**Connectivity-Overall**7%
*“Easy to connect”*
**Touch/Button Controls**7%
*“buttons are crisp”*
**Portability**6%
*“As a portable unit, it's great”*
**Advertised Vs Actual Product**5%
*“Works as needed”*
**Compatibility-Overall**5%
*“I have had zero compatability issues”*
**Assembly/Installation**4%
*“Easy to install”*
**Socket/Port/Plug**3%
*“Love that it matches my laptop and that it has extra USB ports that I can use for my wireless mouse and headphones”*
### **What buyers complain about **
**Touch/Button Controls**8%
*“the clickiness isnt especially satisfying”*
**Quality-Overall**7%
*“Not as good as it looks”*
**Connectivity-Overall**5%
*“Connectivity not great”*
**Value For Money**4%
*“poor value to money”*
**Instructions/User Manual/Troubleshooting**4%
*“The only frustration was that the instructions were for a different product”*
**Functionality-Overall**3%
*“Doesnt work”*
**Advertised Vs Actual Product**3%
*“does not match the product being advertised”*
**Size-Overall**3%
*“Thought it might be a bit smaller”*
**Durability**3%
*“theyre gone within two weeks”*
**Charging**3%
*“does not have a rechargeable internal battery”*
### **Top return reasons **
**Functionality-Overall**25%
**Compatibility-Overall**19%
**Connectivity-Overall**17%
**Touch/Button Controls**8%
**Quality-Overall**6%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Durability**2%
**Ease Of Use**2%
**Strength**2%
## **Common questions**
- **Is keypad profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 36 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the keypad niche?**
- 25 brands and 61 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in keypad?**
- Top complaints mined from reviews: Touch/Button Controls, Quality-Overall, Connectivity-Overall. The return rate is 2.6%.
- **When does demand for keypad peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the keypad niche?**
- Listings span £5.03–£53.09; the average listing price is £18.45 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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