---
title: "Keycaps — £36K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/keycaps"
last_updated: "2026-07-31T12:33:29.158Z"
locale: en
meta:
description: "Niche score 49/100 · £36K/yr market · 463K searches/yr · £19.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £36K/yr market · 463K searches/yr · £19.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keycaps — £36K/yr Amazon UK Niche (2026) - Flapen"
---
# **keycaps**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 9Growth 12Conversion 5Competition 88Returns 44Price range 61Avg price 87Brand share 88Review moat 86Quality gap 76
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£19.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****278.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.60–£32.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£36K**
£36K/yr · 463K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, keycaps is a £36K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keycaps market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£30K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **61%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**47%**
Top 20: 96%
**Top-5 click share**
**27%**
Top 20: 63%
**Open market**
**46%**
- dagaladoo10% - SteelSeries10% - SDYZ9% - JSJTKeys9% - Sumgsn8% - OHY8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/keycaps/trend)
## **Top keycaps search terms**
- **keycaps**216K/yr-19.6%0.2% conv. - **keyboard keycaps**30K/yr-25.0%0.2% conv. - **keyboard caps**22K/yr-28.7%0.2% conv. - **pbt keycaps**27K/yr-36.1%0.4% conv. - **custom keycaps**20K/yr-26.4%0.2% conv. - **keycaps for mechanical keyboard**23K/yr-48.8%0.1% conv. - **keycap**14K/yr-21.0%0.1% conv. - **keycap set**14K/yr-24.4%0.2% conv. - **uk keycaps**12K/yr-33.0%0.3% conv. - **cherry mx keycaps**10K/yr-17.6%0.7% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/keycaps/search-terms)
## **Top keycaps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7144%£1K6%£2K8%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OHY XVX MOA Profile Japanese Fuji Mountain Theme PBT Keycaps Set 140-Key Coffee & Cream Custom Keycaps for US Layout Mechanical Keyboards (Brown/Beige Design with Key Puller)**OHY**£25.12**4.5★171 rev](https://www.amazon.co.uk/dp/B0DB7865NR) [2**SteelSeries PrismCaps Double Shot Pudding-style Keycaps Durable PBT Thermoplastic Compatible with Most Mechanical Keyboards MX Stems Black (UK Layout)**SteelSeries**£20.54**4.5★712 rev](https://www.amazon.co.uk/dp/B095X5G4S4) [3**dagaladoo Grey Clear keycaps Transparent keycaps 60 75 100 Percent Ceramic Jelly Key caps Set Shine Through Key caps. MDA Profile Keyboard Key Cap for Mx Switches Mechanical Keyboard(115key)**dagaladoo**£19.81**4.2★108 rev](https://www.amazon.co.uk/dp/B0DG2TFSRP) [4**HyperX PBT Keycaps Full Key Set Double Shot PBT Material English (US) Layout 104 Keys Pink**HyperX**£9.72**4.3★379 rev](https://www.amazon.co.uk/dp/B09V929QVM) [5**Tiardey Keycaps PBT Keycap Set Sublimated Purple Rabbit Keycaps For Mechanical Gaming Keyboard 132 Keys**Tiardey**£12.71**4.5★21 rev](https://www.amazon.co.uk/dp/B0DS5YQJG3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OMOTON Side Print PBT Keycap Set 127 Keys Double Shot Shine Through Custom Keycaps for 61/68/84/87/96/108 MX Switches Keyboards ANSI/ISO UK-Layout White Grey gradient**OMOTON**£17.71**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GLFNT4N8) [**Womier Keyboard Keycaps Jelly - Ceramic Keycaps Style Clear White Key Cap Transparent Side Printed Custom 60 65 75 100 Percent for Cherry MX Outemu Gateron Mechanical Keyboards(MDA Profile)**Womier**£17.80**298 rev11mo ago](https://www.amazon.co.uk/dp/B0FH9FXQ5X) [**JSJTKeys Plum Blossom Theme White Keycap PBT Side-Printed Translucent Keycaps 74 Keys Cherry Profile Keycap Set Suitable for Cherry MX Switches 60/61/65/67/68 Mechanical Keyboards(Key Caps Only)**JSJTKeys**£20.46**18 rev1y ago](https://www.amazon.co.uk/dp/B0F25X1Z7G) [**JSJTKeys PBT Side-Printed Translucent Keycaps - Cat Themed Cute Keycap Cherry Profile Keycap Set 74 Keys Suitable for Cherry MX Switches 60/61/65/67/68 Mechanical Keyboard Key Caps**JSJTKeys**£13.79**18 rev1y ago](https://www.amazon.co.uk/dp/B0F25XS8V5) [**Tiardey Keycaps PBT Keycap Set Sublimated Purple Rabbit Keycaps For Mechanical Gaming Keyboard 132 Keys**Tiardey**£12.71**21 rev1y ago](https://www.amazon.co.uk/dp/B0DS5YQJG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OMOTON Side Print PBT Keycap Set 127 Keys Double Shot Shine Through Custom Keycaps for 61/68/84/87/96/108 MX Switches Keyboards ANSI/ISO UK-Layout White Grey gradient**OMOTON**£17.71**4.6★**▲ 316%**](https://www.amazon.co.uk/dp/B0GLFNT4N8) [**Womier Keyboard Keycaps Jelly - Ceramic Keycaps Style Clear White Key Cap Transparent Side Printed Custom 60 65 75 100 Percent for Cherry MX Outemu Gateron Mechanical Keyboards(MDA Profile)**Womier**£17.80**4.4★**▲ 158%**](https://www.amazon.co.uk/dp/B0FH9FXQ5X) [**JSJTKeys PBT Side-Printed Translucent Keycaps - Cat Themed Cute Keycap Cherry Profile Keycap Set 74 Keys Suitable for Cherry MX Switches 60/61/65/67/68 Mechanical Keyboard Key Caps**JSJTKeys**£13.79**4.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0F25XS8V5) [**XVX PBT Keycaps - 132 Keys Great Wave Off Kanagawa Japanese Keyboard Set 5 Side DYE-Sub Custom Keycaps Cherry Profile for Cherry Gateron MX Switches**SDYZ**£22.19**4.5★**▲ 132%**](https://www.amazon.co.uk/dp/B0BJ1H33DM) [**dagaladoo Grey Clear keycaps Transparent keycaps 60 75 100 Percent Ceramic Jelly Key caps Set Shine Through Key caps. MDA Profile Keyboard Key Cap for Mx Switches Mechanical Keyboard(115key)**dagaladoo**£19.81**4.2★**▲ 128%**](https://www.amazon.co.uk/dp/B0DG2TFSRP)
**~~View all trending →~~**
## **What buyers say about keycaps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“The overall look is very clean”*
**Value For Money**11%
*“Good value”*
**Brightness/Shine/Glow**6%
*“bright upgrade with something durable”*
**Color**6%
*“The white-grey gradient is pleasant”*
**Advertised Vs Actual Product**6%
*“Great product just as described”*
**Assembly/Installation**5%
*“Easy to install”*
**Design-Overall**5%
*“Design, Feel & Functionality”*
**Ease Of Use**5%
*“very easy to put on”*
**Display Colors**4%
*“The side printed legends also work surprisingly well with RGB lighting”*
**Compatibility-Overall**3%
*“Works on 96% Works well on my Keychron K4 96% keyboard”*
### **What buyers complain about **
**Size-Overall**10%
*“Caps are slightly shorter then the ones they replaced which alters the profile”*
**Color**10%
*“not navy blue”*
**Quality-Overall**7%
*“feel cheap and bad,”*
**Brightness/Shine/Glow**7%
*“the light shines through part is not as good”*
**Value For Money**6%
*“There are cheaper options out there that you can buy”*
**Material Quality**4%
*“Felt cheap and a very plasticy feel”*
**Functionality-Overall**4%
*“doesn't even work”*
**Touch/Button Controls**4%
*“too irritating where my fingers brushed the keys”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Thickness**3%
*“A bit thin”*
### **Top return reasons **
**Size-Overall**34%
**Compatibility-Overall**23%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Brightness/Shine/Glow**5%
**Color**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Touch/Button Controls**2%
## **Common questions**
- **Is keycaps profitable to sell on Amazon United Kingdom?**
- The niche generates £36K/yr across 74 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the keycaps niche?**
- 29 brands and 41 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in keycaps?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 3.5%.
- **When does demand for keycaps peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the keycaps niche?**
- Listings span £3.60–£32.56; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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