---
title: "Keyboard — £3.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/keyboard"
last_updated: "2026-07-31T06:30:04.903Z"
locale: en
meta:
description: "Niche score 63/100 · £3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keyboard — £3.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **keyboard**
**Worth a look**
Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 16Conversion 39Competition 80Returns 77Price range 84Avg price 93Brand share 47Review moat 33Quality gap 68
**Market size**
**Incredible****£3.6M**
£3.6M/yr · 5.2M searches
**Avg price**
**Great****£22.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.39–£74.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,176.39**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, keyboard is a £3.6M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keyboard market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£3.3M–£4.5M**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**21 **—flat
**Sellers**
**200**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**19%**
- Logitech36% - TECKNET15% - Rii11% - Arteck8% - Amazon Basics6% - UGREEN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/keyboard/trend)
## **Top keyboard search terms**
- **keyboard**2.4M/yr-12.1%1.6% conv. - **wireless keyboard**955K/yr-23.1%2.9% conv. - **logitech keyboard**410K/yr-22.6%1.7% conv. - **bluetooth keyboard**409K/yr-27.7%1.7% conv. - **keyboards**227K/yr-17.8%0.5% conv. - **wired keyboard**124K/yr-20.3%5.3% conv. - **keyboard wireless**120K/yr-26.7%2.6% conv. - **usb keyboard**78K/yr-18.9%6.6% conv. - **computer keyboard**82K/yr-23.8%4.5% conv. - **pc keyboard**78K/yr-21.3%2.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/keyboard/search-terms)
## **Top keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£108K6%£216K9%£324K12%£431K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rii RK907 USB Wired Keyboard Full Size Office Keyboard Compatible with Mac PC Tablet Windows Android Microsoft UK Layout**Rii**£8.71**4.4★3,738 rev](https://www.amazon.co.uk/dp/B07D47N9J6) [2**Logitech K120 Wired Keyboard for Windows - UK QWERTY**Logitech**£9.66**4.6★2,722 rev](https://www.amazon.co.uk/dp/B003PO22H2) [3**Arteck 2.4G Wireless Keyboard Stainless Steel Ultra Slim Full Size Keyboard with Numeric Keypad for Computer/Desktop/PC/Laptop/Surface/Smart TV and Windows 11/10/ 8 Built in Rechargeable Battery**Arteck**£26.33**4.5★28,849 rev](https://www.amazon.co.uk/dp/B07D34L57F) [4**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£21.98**4.5★1,041 rev](https://www.amazon.co.uk/dp/B07W6H8GY7) [5**Logitech MK270 Wireless Keyboard and Mouse Combo - UK QWERTY**Logitech**£15.99**4.4★29,770 rev](https://www.amazon.co.uk/dp/B00CL6353A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)**Barpre**£5.39**44 rev9mo ago](https://www.amazon.co.uk/dp/B0FTVBS23V) [**UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.**UGREEN**£17.38**122 rev1y ago](https://www.amazon.co.uk/dp/B0FBWFF468) [**TECKNET Wired USB Keyboard Full-Size Silent Office Keyboard with Numeric Keypad Spill-Resistant Design QWERTY UK Layout Compatible with PC Laptop Desktop Windows/Mac Black**TECKNET**£13.97**955 rev1y ago](https://www.amazon.co.uk/dp/B0DXJTV7YZ) [**Amazon Basics Full size Wired Keyboard Compatible with Laptop PC Tablet USB Plug-and-Play QWERTY UK Layout Matt Black**Amazon Basics**£10.83**259 rev1y ago](https://www.amazon.co.uk/dp/B0CSYT813K) [**TECKNET 2.4G Wireless Keyboard Rechargeable Bluetooth Keyboard for 4 Multi Devices QWERTY UK Layout Compact Mini keypad Small Silent Keys for Laptop Phone Smart TV Computer Tablet - Silver**TECKNET**£14.70**2,407 rev2y ago](https://www.amazon.co.uk/dp/B0D8J4VLGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barpre Ultra-Slim Wired Keyboard Full Size 104 Key Quiet USB Computer Keyboard with Number Pad for PC Windows Mac US Layout (No Symbol)**Barpre**£5.39**3.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0FTVBS23V) [**Logitech K270 Wireless Keyboard for Windows 2.4 GHz Wireless Full-Size Number Pad 8 Multimedia Keys 2-Year Battery Life Compatible with PC Laptop QWERTY UK English Layout - Black**Logitech**£17.41**4.1★**▲ 81%**](https://www.amazon.co.uk/dp/B0074486GA) [**UGREEN Wireless Keyboard Bluetooth Keyboard with UK Layout Mini and Rechargeable Ergonomic Keyboard BT5.4 &2.4GHz Dual Modes Connect 3 Devices for ipad/PC/Tablet Windows/macOS/Android/Linux etc.**UGREEN**£17.38**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0FBWFF468) [**Logitech K120 Wired Keyboard for Windows - UK QWERTY**Logitech**£9.66**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B003PO22H2) [**Logitech K400 Plus Wireless Touch TV Keyboard - UK QWERTY**Logitech**£23.42**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B00XJ3LVPI)
**~~View all trending →~~**
## **What buyers say about keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Build quality is outstanding”*
**Value For Money**15%
*“Money well spent”*
**Touch/Button Controls**6%
*“good to press the buttons”*
**Ease Of Use**6%
*“easy to read”*
**Connectivity-Overall**5%
*“Easy Connection”*
**Assembly/Installation**4%
*“Really pleased with the setup”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Battery Life**4%
*“strong battery life”*
**Strength**4%
*“Really good build materials”*
**Design-Overall**3%
*“Very nice sleek design”*
### **What buyers complain about **
**Durability**19%
*“Broke quickly”*
**Quality-Overall**12%
*“Really poor quality and arrived broken”*
**Functionality-Overall**8%
*“It does not always work properly”*
**Touch/Button Controls**5%
*“The keys could be a bit more clicky”*
**Connectivity-Overall**5%
*“Disconnects constantly”*
**Value For Money**4%
*“A little pricey”*
**Size-Overall**4%
*“Not fit for purpose”*
**Compatibility-Overall**3%
*“nowhere on this Amazon page does it claim to be compatible”*
**Noise Level**3%
*“squeaks really loudly”*
**Adhesion/Stickiness**2%
*“Sticky 2 - Malfunction”*
### **Top return reasons **
**Functionality-Overall**21%
**Size-Overall**14%
**Connectivity-Overall**14%
**Compatibility-Overall**13%
**Touch/Button Controls**5%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Noise Level**3%
**Comfort-Overall**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is keyboard profitable to sell on Amazon United Kingdom?**
- The niche generates £3.6M/yr across 46 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the keyboard niche?**
- 21 brands and 200 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in keyboard?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.9%.
- **When does demand for keyboard peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the keyboard niche?**
- Listings span £5.39–£74.34; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 3,176 reviews — the moat a new listing must climb.
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