---
title: "Trend — keyboard mat - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/keyboard-mat/trend"
last_updated: "2026-07-31T15:04:40.599Z"
locale: en
meta:
  description: "Niche score 46/100 · £111K/yr market · 508K searches/yr · £10.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £111K/yr market · 508K searches/yr · £10.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — keyboard mat - Flapen"
---

# **keyboard mat**

**Skip it**

Soft demand (-18.6% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 16Conversion 26Competition 81Returns 93Price range 50Avg price 38Brand share 71Review moat 24Quality gap 27

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£5.12–£24.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.53**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£111K**

£111K/yr · 508K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,679.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.6%**

90-day search growth — must beat 0% to launch