---
title: "Jojo — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/jojo"
last_updated: "2026-07-31T11:44:58.450Z"
locale: en
meta:
description: "Niche score 39/100 · £24K/yr market · 235K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £24K/yr market · 235K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jojo — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **jojo**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 21Conversion 12Competition 50Returns 96Price range 63Avg price 39Brand share 44Review moat 96Quality gap 23
**Review moat**
**Incredible****75.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.73–£32.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£24K**
£24K/yr · 235K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, jojo is a £24K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jojo market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£27K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,226**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **32%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**17%**
- Funko51% - GAUEIOUR11% - BakoIsland7% - Tongyundacheng5% - FunBoat5% - Roffatide4% - Open — no brand owns it (7 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -7.6% search growth over the last 90 days.
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/jojo/trend)
## **Top jojo search terms**
- **jojos bizarre adventure**130K/yr-9.9%0.3% conv. - **jojo bizarre adventure**48K/yr-6.1%0.5% conv. - **jojo**43K/yr-7.9%0.1% conv. - **jojos**14K/yr+9.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/jojo/search-terms)
## **Top jojo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£4K20%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: JoJos Bizarre Adventure - Jotaro & Star Platinum - 2 Pack - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults**Funko**£20.13**4.5★51 rev](https://www.amazon.co.uk/dp/B0FG4GMQ72) [2**Funko POP! Animation: JoJos Bizarre Adventure - DIO - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.38**4.6★344 rev](https://www.amazon.co.uk/dp/B08HH19KD1) [3**GAUEIOUR Anime JOJOS Necklaces Higashikata Josuke Arrow Inspired Pendant Necklace Anime Merch Cosplay Jewelry Adventure Manga Theme Accessories for Male and Female Fans Jewelry Gifts**GAUEIOUR**£6.74**5.0★3 rev](https://www.amazon.co.uk/dp/B0GH7H6W57) [4**Funko POP! Animation: JoJos Bizarre Adventure - Joseph - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.35**4.9★28 rev](https://www.amazon.co.uk/dp/B08HH7KRW6) [5**BakoIsland JoJos Bizarre Adventure Oh My God Classic Tea Coffee Mug**BakoIsland**£9.62**4.7★293 rev](https://www.amazon.co.uk/dp/B07JX6RBCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GAUEIOUR Anime JOJOS Higashikata Josuke Arrow Inspired Pendant Necklace**GAUEIOUR**£6.96**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H5VNRCQH) [**Funko POP! Animation: JoJos Bizarre Adventure - Jotaro & Star Platinum - 2 Pack - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults**Funko**£20.13**51 rev5mo ago](https://www.amazon.co.uk/dp/B0FG4GMQ72) [**Funko POP! Animation: JoJos Bizarre Adventure - Joseph - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.35**28 rev5mo ago](https://www.amazon.co.uk/dp/B08HH7KRW6) [**Funko POP! Animation: JoJos Bizarre Adventure - Kars - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.32**33 rev5mo ago](https://www.amazon.co.uk/dp/B0FG3V22Q4) [**Funko POP! Animation: JoJos Bizarre Adventure - Jonathan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.48**19 rev5mo ago](https://www.amazon.co.uk/dp/B08HJ8V2LY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GAUEIOUR Anime JOJOS Higashikata Josuke Arrow Inspired Pendant Necklace**GAUEIOUR**£6.96**0.0★**▲ 362%**](https://www.amazon.co.uk/dp/B0H5VNRCQH) [**Bizarre Adventure Pins 4 pcs Anime Brooch Badges Gift for Anime Lover**Leseogye**£6.48**0.0★**▲ 259%**](https://www.amazon.co.uk/dp/B0GJ4MVF8Y) [**Funko POP! Animation: JoJos Bizarre Adventure - Joseph - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.35**4.9★**▲ 214%**](https://www.amazon.co.uk/dp/B08HH7KRW6) [**Funko POP! Animation: JoJos Bizarre Adventure - Jonathan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£11.48**4.6★**▲ 210%**](https://www.amazon.co.uk/dp/B08HJ8V2LY) [**GAUEIOUR Anime JOJOS Necklaces Higashikata Josuke Arrow Inspired Pendant Necklace Anime Merch Cosplay Jewelry Adventure Manga Theme Accessories for Male and Female Fans Jewelry Gifts**GAUEIOUR**£6.74**5.0★**▲ 178%**](https://www.amazon.co.uk/dp/B0GH7H6W57)
**~~View all trending →~~**
## **What buyers say about jojo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good quality”*
**Advertised Vs Actual Product**32%
*“Just as advertised”*
**Collectibles**9%
*“These are collectable pieces”*
**Durability**5%
*“it will last a good while”*
**Gifting Purpose**5%
*“They where a gift for someone however when I saw them open them they look amazing quality and a wide variety of different characters and sizes”*
### **What buyers complain about **
**Print Quality**20%
*“but the quality of the prints aren't that great”*
**Flammable**20%
*“Spontaneously combusted”*
**Strength**20%
*“IGGY”*
**Quality-Overall**20%
*“it's not the best I've come across”*
**Size-Overall**20%
*“the stand didn't fit properly”*
### **Top return reasons **
**Value For Money**40%
**Gifting Purpose**20%
**Product Condition**20%
**Water Resistance**20%
## **Common questions**
- **Is jojo profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 19 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the jojo niche?**
- 13 brands and 52 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in jojo?**
- Top complaints mined from reviews: Print Quality, Flammable, Strength. The return rate is 0.9%.
- **What does it cost to enter the jojo niche?**
- Listings span £4.73–£32.46; the average listing price is £10.66 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.
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