---
title: "Products — ipad keyboard - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/ipad-keyboard/products"
last_updated: "2026-07-31T07:59:48.569Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.1M/yr market · 1.9M searches/yr · £28.88 avg price. Soft demand (-37.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.1M/yr market · 1.9M searches/yr · £28.88 avg price. Soft demand (-37.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — ipad keyboard - Flapen"
---

# **ipad keyboard**

**Worth a look**

Shows a sweet-spot price point ($28.88 avg), but soft demand (-37.2% this quarter) keeps it on the watch list.

Market size 79Growth 6Conversion 24Competition 69Returns 30Price range 88Avg price 95Brand share 71Review moat 68Quality gap 68

**Avg price**

**Incredible****£28.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.93–£100.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£1.1M**

£1.1M/yr · 1.9M searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****764.09**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-37.2%**

90-day search growth — must beat 0% to launch