---
title: "Hp301xl Black — £1.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp301xl-black"
last_updated: "2026-07-31T08:42:41.547Z"
locale: en
meta:
  description: "Niche score 53/100 · £1.5M/yr market · 326K searches/yr · £21.59 avg price. Soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £1.5M/yr market · 326K searches/yr · £21.59 avg price. Soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Hp301xl Black — £1.5M/yr Amazon UK Niche (2026) - Flapen"
---

# **hp301xl black**

**Worth a look**

Shows searches that convert (21.4% search→purchase), but soft demand (-27.9% this quarter) keeps it on the watch list.

Market size 86Growth 11Conversion 100Competition 14Returns 96Price range 85Avg price 91Brand share 17Review moat 17Quality gap 57

**Conversion**

**Incredible****21.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.59**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.5M**

£1.5M/yr · 326K searches

**Price range**

**Great****£12.10–£34.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****18,853.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-27.9%**

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hp301xl black is a £1.5M/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **hp301xl black market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**60K–80K**</dd><dd>avg 5,000–6,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**£1.3M–£1.7M**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**21.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#197**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**42 months**</dd>

<dt>**Avg seller age**</dt><dd>**172 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**110**

**Top-5 brand share**

**93%**

Top 20: 100%

**Top-5 click share**

**83%**

Top 20: 100%

**Open market**

**4%**

- HP74% - Washope6% - INKYEAH6% - DRPRINTON5% - Economink3% - Cebhink3% - Open — no brand owns it (2 brands, 4%)

## **Demand & seasonality**

Weekly Amazon search volume, last 77 weeks — -27.9% search growth over the last 90 days.

8K6KHoliday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 9.2×

[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp301xl-black/trend)

## **Top hp301xl black search terms**

- **hp 301 ink cartridges black and colour**83K/yr-33.7%19.8% conv. - **hp 301 black ink cartridge**43K/yr-26.4%20.7% conv. - **301 ink cartridges hp**35K/yr-27.1%15.2% conv. - **hp 301**30K/yr-29.0%17.5% conv. - **hp301 black ink cartridge**19K/yr-21.7%22.3% conv. - **301 ink cartridges hp black and colour**15K/yr-21.7%19.9% conv. - **hp301 cartridges black and colour**16K/yr-25.0%22.7% conv. - **printer ink hp 301**11K/yr-20.8%15.0% conv. - **hp 301 ink**11K/yr-22.9%13.2% conv. - **hp ink 301**9K/yr-28.1%18.3% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp301xl-black/search-terms)

## **Top hp301xl black products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£151K20%£301K30%£452K40%£602K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HP 301 Black Original Ink Cartridge Pages Yield 190 (P/N CH561EE)](https://m.media-amazon.com/images/I/41qm8Iod8vL.jpg)**HP 301 Black Original Ink Cartridge Pages Yield 190 (P/N CH561EE)**HP**£16.66**4.6★90,897 rev](https://www.amazon.co.uk/dp/B003LNLPQ6) [2![HP 301 Black & Tri-Colour Original Ink Cartridges Multipack (N9J72AE) Works with: DeskJet 1000 1010 1050 1510 2050 2510 2540 3000 3050 3055 ENVY 4500 5530 OfficeJet 2620 4630](https://m.media-amazon.com/images/I/419UBTcJAAL.jpg)**HP 301 Black & Tri-Colour Original Ink Cartridges Multipack (N9J72AE) Works with: DeskJet 1000 1010 1050 1510 2050 2510 2540 3000 3050 3055 ENVY 4500 5530 OfficeJet 2620 4630**HP**£32.87**4.6★75,451 rev](https://www.amazon.co.uk/dp/B01AGGJ44K) [3![301XL Ink Cartridges Black and Colour Combo Pack Remanufactured for HP 301XL Ink Cartridges for Envy 4500 5530 5532 4502 4507 DeskJet 2540 2050 1050 OfficeJet 2620 2622 4630 4632 Printer 2-Pack](https://m.media-amazon.com/images/I/51UaHqVTOqL.jpg)**301XL Ink Cartridges Black and Colour Combo Pack Remanufactured for HP 301XL Ink Cartridges for Envy 4500 5530 5532 4502 4507 DeskJet 2540 2050 1050 OfficeJet 2620 2622 4630 4632 Printer 2-Pack**Washope**£19.94**4.2★648 rev](https://www.amazon.co.uk/dp/B0DW8WTLDR) [4![301XL Ink Cartridges BK/CMY- 750/450+ Pages Replacement for HP 301 Ink Cartridges Black and Colour Original Printer Ink 301 XL for DeskJet 3050 2050 2540 1050 Envy 4500 4504 OfficeJet 2620 4630 4632](https://m.media-amazon.com/images/I/51-esLr8uNL.jpg)**301XL Ink Cartridges BK/CMY- 750/450+ Pages Replacement for HP 301 Ink Cartridges Black and Colour Original Printer Ink 301 XL for DeskJet 3050 2050 2540 1050 Envy 4500 4504 OfficeJet 2620 4630 4632**INKYEAH**£19.19**4.3★1,172 rev](https://www.amazon.co.uk/dp/B0CZPC7PP4) [5![301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers](https://m.media-amazon.com/images/I/51kxMRkDvxL.jpg)**301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers**DRPRINTON**£23.21**4.4★162 rev](https://www.amazon.co.uk/dp/B0FQHQ6RMK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Gureef 301 Ink Cartridges XL Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour HP 301 XL for Envy 4500 5530 5532 4507 4502 DeskJet 2540 2544 OfficeJet 4630 Printer Ink2-Pack](https://m.media-amazon.com/images/I/51uUpMMyQ5L.jpg)**Gureef 301 Ink Cartridges XL Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour HP 301 XL for Envy 4500 5530 5532 4507 4502 DeskJet 2540 2544 OfficeJet 4630 Printer Ink2-Pack**Gureef**£21.37**54 rev3mo ago](https://www.amazon.co.uk/dp/B0GTVDN2ZT) [![301XL Ink Cartridges Compatible for 301 Ink Cartridges HP Black and Colour for HP Envy 4500 5532 5530 4507 4504 DeskJet 2544 2542 2540 1514 OfficeJet 4630 4632 4634 (Black and Tri-color 2 Pack)](https://m.media-amazon.com/images/I/51K2HvxDjnL.jpg)**301XL Ink Cartridges Compatible for 301 Ink Cartridges HP Black and Colour for HP Envy 4500 5532 5530 4507 4504 DeskJet 2544 2542 2540 1514 OfficeJet 4630 4632 4634 (Black and Tri-color 2 Pack)**WISETA**£19.43**86 rev5mo ago](https://www.amazon.co.uk/dp/B0GKMC331Z) [![301XL Black Ink Cartridge Replacement for HP 301 Black Ink Cartridge High Capacity - Printer Ink for HP301 XL for Envy 5530 5532 4507 4500 Officejet 2620 2622 Deskjet 2050 2510 2512 2540 3000 (1 Pack)](https://m.media-amazon.com/images/I/41GODIrBoVL.jpg)**301XL Black Ink Cartridge Replacement for HP 301 Black Ink Cartridge High Capacity - Printer Ink for HP301 XL for Envy 5530 5532 4507 4500 Officejet 2620 2622 Deskjet 2050 2510 2512 2540 3000 (1 Pack)**Cebhink**£12.10**42 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMXZYM7) [![301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers](https://m.media-amazon.com/images/I/51kxMRkDvxL.jpg)**301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers**DRPRINTON**£23.21**162 rev10mo ago](https://www.amazon.co.uk/dp/B0FQHQ6RMK) [![301XL Ink Cartridges Black and Colour Combo Pack Remanufactured for HP 301XL Ink Cartridges for Envy 4500 5530 5532 4502 4507 DeskJet 2540 2050 1050 OfficeJet 2620 2622 4630 4632 Printer 2-Pack](https://m.media-amazon.com/images/I/51UaHqVTOqL.jpg)**301XL Ink Cartridges Black and Colour Combo Pack Remanufactured for HP 301XL Ink Cartridges for Envy 4500 5530 5532 4502 4507 DeskJet 2540 2050 1050 OfficeJet 2620 2622 4630 4632 Printer 2-Pack**Washope**£19.94**648 rev1y ago](https://www.amazon.co.uk/dp/B0DW8WTLDR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Gureef 301 Ink Cartridges XL Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour HP 301 XL for Envy 4500 5530 5532 4507 4502 DeskJet 2540 2544 OfficeJet 4630 Printer Ink2-Pack](https://m.media-amazon.com/images/I/51uUpMMyQ5L.jpg)**Gureef 301 Ink Cartridges XL Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour HP 301 XL for Envy 4500 5530 5532 4507 4502 DeskJet 2540 2544 OfficeJet 4630 Printer Ink2-Pack**Gureef**£21.37**4.5★**▲ 400%**](https://www.amazon.co.uk/dp/B0GTVDN2ZT) [![301XL Ink Cartridges Compatible for 301 Ink Cartridges HP Black and Colour for HP Envy 4500 5532 5530 4507 4504 DeskJet 2544 2542 2540 1514 OfficeJet 4630 4632 4634 (Black and Tri-color 2 Pack)](https://m.media-amazon.com/images/I/51K2HvxDjnL.jpg)**301XL Ink Cartridges Compatible for 301 Ink Cartridges HP Black and Colour for HP Envy 4500 5532 5530 4507 4504 DeskJet 2544 2542 2540 1514 OfficeJet 4630 4632 4634 (Black and Tri-color 2 Pack)**WISETA**£19.43**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B0GKMC331Z) [![301XL Black Ink Cartridge Replacement for HP 301 Black Ink Cartridge High Capacity - Printer Ink for HP301 XL for Envy 5530 5532 4507 4500 Officejet 2620 2622 Deskjet 2050 2510 2512 2540 3000 (1 Pack)](https://m.media-amazon.com/images/I/41GODIrBoVL.jpg)**301XL Black Ink Cartridge Replacement for HP 301 Black Ink Cartridge High Capacity - Printer Ink for HP301 XL for Envy 5530 5532 4507 4500 Officejet 2620 2622 Deskjet 2050 2510 2512 2540 3000 (1 Pack)**Cebhink**£12.10**4.1★**▲ 40%**](https://www.amazon.co.uk/dp/B0FRMXZYM7) [![301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers](https://m.media-amazon.com/images/I/51kxMRkDvxL.jpg)**301XL Ink Cartridges Combo Pack Remanufactured for HP 301XL Ink Cartridges Black and Colour 301 XL for HP Envy 4500 4502 4507 5530 DeskJet 2540 OfficeJet 2620 2622 4630 Printers**DRPRINTON**£23.21**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B0FQHQ6RMK) [![HP 301 Black Original Ink Cartridge Pages Yield 190 (P/N CH561EE)](https://m.media-amazon.com/images/I/41qm8Iod8vL.jpg)**HP 301 Black Original Ink Cartridge Pages Yield 190 (P/N CH561EE)**HP**£16.66**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B003LNLPQ6)

**~~View all trending →~~**

## **What buyers say about hp301xl black**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**28%

*“Excellent value”*

**Quality-Overall**15%

*“Build quality appears solid”*

**Cartridge/Ink Quality**8%

*“Good quality ink”*

**Assembly/Installation**8%

*“no problems installing”*

**Compatibility-Overall**7%

*“Perfectly compatible”*

**Advertised Vs Actual Product**7%

*“Works as intended”*

**Print Quality**5%

*“Good print quality”*

**Color**4%

*“the color is bright”*

**Size-Overall**3%

*“fitted perfectly”*

**Ink Refill**1%

*“Excellent service and good inks”*

### **What buyers complain about **

**Compatibility-Overall**20%

*“Not compatible with my HP printer”*

**Functionality-Overall**15%

*“Didn't work”*

**Value For Money**12%

*“They are extraordinarily expensive”*

**Durability**6%

*“it has just run out”*

**Quality-Overall**6%

*“Poor quality”*

**Cartridge Capacity**5%

*“is showing as the cartridge is low”*

**Color**4%

*“Tro colour doesn't work”*

**Advertised Vs Actual Product**4%

*“Arrived in a different box to what was depicted in the product listing images when ordering”*

**Print Quality**3%

*“I can not print”*

**Dry/Empty Ink**2%

*“Very disappointed - the ink cartridge was dry”*

### **Top return reasons **

**Compatibility-Overall**32%

**Functionality-Overall**23%

**Ink Refill**11%

**Size-Overall**9%

**Cartridge/Ink Quality**4%

**Defective Material/Parts**4%

**Print Quality**4%

**Color**3%

**Advertised Vs Actual Product**3%

**Cartridge Capacity**2%

## **Common questions**

<dl>

<dt>**Is hp301xl black profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £1.5M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (53/100).</dd>

<dt>**How competitive is the hp301xl black niche?**</dt><dd>8 brands and 110 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.</dd>

<dt>**What do buyers complain about in hp301xl black?**</dt><dd>Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 0.9%.</dd>

<dt>**When does demand for hp301xl black peak?**</dt><dd>Demand peaks in Feb–Mar–Apr–May; the busiest month runs 9.2× the quietest.</dd>

<dt>**What does it cost to enter the hp301xl black niche?**</dt><dd>Listings span £12.10–£34.40; the average listing price is £21.59 (sweet spot $15–$100). The average incumbent carries 18,853 reviews — the moat a new listing must climb.</dd>

</dl>

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