---
title: "Hp Envy 6120e Ink Cartridges — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-envy-6120e-ink-cartridges"
last_updated: "2026-07-31T07:21:47.980Z"
locale: en
meta:
description: "Niche score 55/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hp Envy 6120e Ink Cartridges — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **hp envy 6120e ink cartridges**
**Worth a look**
Shows searches that convert (18.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 80Growth 30Conversion 99Competition 14Returns 98Price range 89Avg price 95Brand share 0Review moat 23Quality gap 60
**Conversion**
**Incredible****18.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.90–£55.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£1.1M**
£1.1M/yr · 231K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,784.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hp envy 6120e ink cartridges is a £1.1M/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp envy 6120e ink cartridges market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£783K–£1.0M**
- units × avg price
- **Conversion rate**
- **18.9%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- HP92% - DRPRINTON6% - Ink Trader2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — +4.2% search growth over the last 90 days.
8K6KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-envy-6120e-ink-cartridges/trend)
## **Top hp envy 6120e ink cartridges search terms**
- **hp 308 ink cartridges black and colour**46K/yr+23.5%17.6% conv. - **hp 308 ink cartridges**23K/yr+13.4%12.8% conv. - **hp envy 6120e ink cartridges**31K/yr-27.2%9.8% conv. - **308 hp ink cartridges**21K/yr+16.0%16.8% conv. - **hp 308**17K/yr-2.5%15.5% conv. - **hp308 cartridges black and colour**13K/yr+9.6%18.1% conv. - **hp envy 6100e ink cartridges**15K/yr-13.6%3.8% conv. - **hp 308 black**9K/yr-4.5%15.5% conv. - **hp envy 6132e ink cartridges**8K/yr+36.7%3.4% conv. - **hp 308 ink**8K/yr-10.8%10.4% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-envy-6120e-ink-cartridges/search-terms)
## **Top hp envy 6120e ink cartridges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£114K20%£228K30%£342K40%£456K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 308 Black/Tri-Colour Original Ink Cartridges (6L6S6UE) Pack of 2 - For HP Envy 6120e 6122e 6130e 6520e 6530e**HP**£23.91**4.6★1,629 rev](https://www.amazon.co.uk/dp/B0DJ8Z3CL4) [2**HP 308 Ink Cartridge Multipack (Black & Colour) - 6L6S6UE - Ink For ENVY 6120e 6122e 6130e 6520e 6530e - Recycling Pack Included**HP**£25.46**4.4★131 rev](https://www.amazon.co.uk/dp/B0GR9W5G3K) [3**HP 308 Black Original Ink Cartridge EU**HP**£14.12**4.6★765 rev](https://www.amazon.co.uk/dp/B0DJ8Y6LKH) [4**HP 308 Black Original Ink Cartridge (7FP21UE) - Works Envy 6110 6120 6130 6520 6530 series**HP**£14.36**4.4★92 rev](https://www.amazon.co.uk/dp/B0GHSQP3QV) [5**HP 308 Tri-Colour original Ink cartridge (7FP20UE) - Works Envy 6110 6120 6130 6520 6530 series**HP**£12.46**4.4★37 rev](https://www.amazon.co.uk/dp/B0GQ6MVMVZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HP 308 Black Original Ink Cartridge (7FP21UE) - Works Envy 6110 6120 6130 6520 6530 series**HP**£14.36**92 rev3mo ago](https://www.amazon.co.uk/dp/B0GHSQP3QV) [**308XL Ink Cartridges High Yield Replacement for HP 308 Ink Cartridges Black and Colour 308XL Multipack for HP Envy 6120e 6132e 6100e 6110e 6122e 6130e 6520e 6530e 6532e DeskJet 2900 2910 2922**DRPRINTON**£53.14**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GSYG8WNY) [**HP 308 Black Ink Cartridge Twin Pack - 7FP21UE - Recycling Pack Included**Ink Trader**£32.86**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GRC775J4) [**HP 308 Ink Cartridge Multipack (Black & Colour) - 6L6S6UE - Ink For ENVY 6120e 6122e 6130e 6520e 6530e - Recycling Pack Included**HP**£25.46**131 rev4mo ago](https://www.amazon.co.uk/dp/B0GR9W5G3K) [**308XL Ink Cartridges High Yield Replacement for HP 308 Ink Cartridges Black and Colour for HP Envy 6120 6120e 6520e 6530e 6110e 6132e 6532e 6152e 6130e DeskJet 2920 2920e (2-pack)**DRPRINTON**£55.47**36 rev7mo ago](https://www.amazon.co.uk/dp/B00OW0ZAZE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**308XL Ink Cartridges High Yield Replacement for HP 308 Ink Cartridges Black and Colour 308XL Multipack for HP Envy 6120e 6132e 6100e 6110e 6122e 6130e 6520e 6530e 6532e DeskJet 2900 2910 2922**DRPRINTON**£53.14**4.5★**▲ 145%**](https://www.amazon.co.uk/dp/B0GSYG8WNY) [**HP 308 Ink Cartridge Multipack (Black & Colour) - 6L6S6UE - Ink For ENVY 6120e 6122e 6130e 6520e 6530e - Recycling Pack Included**HP**£25.46**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B0GR9W5G3K) [**HP 308 Tri-Colour original Ink cartridge (7FP20UE) - Works Envy 6110 6120 6130 6520 6530 series**HP**£12.46**4.4★**▲ 145%**](https://www.amazon.co.uk/dp/B0GQ6MVMVZ) [**HP 308 Black Original Ink Cartridge (7FP21UE) - Works Envy 6110 6120 6130 6520 6530 series**HP**£14.36**4.4★**▲ 144%**](https://www.amazon.co.uk/dp/B0GHSQP3QV) [**HP 308 Black Ink Cartridge Twin Pack - 7FP21UE - Recycling Pack Included**Ink Trader**£32.86**4.9★**— 2%**](https://www.amazon.co.uk/dp/B0GRC775J4)
**~~View all trending →~~**
## **What buyers say about hp envy 6120e ink cartridges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Received good quality product and delivered promptly”*
**Value For Money**21%
*“Best price”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Ink Refill**8%
*“great ink”*
**Cartridge/Ink Quality**8%
*“Quality ink”*
**Print Quality**5%
*“The printer works fine”*
**Color**3%
*“Quality colours”*
**Assembly/Installation**3%
*“Easy to install”*
**Compatibility-Overall**2%
*“Installation and compatibility were fine with no issues,”*
**Size-Overall**2%
*“Perfect fit”*
### **What buyers complain about **
**Value For Money**29%
*“Too expensive”*
**Compatibility-Overall**13%
*“Not compatible-avoid”*
**Functionality-Overall**9%
*“Now after only a few pages the black is already running out”*
**Durability**8%
*“saying its ran out”*
**Dry/Empty Ink**6%
*“Extremely poor Ink duration”*
**Print Quality**6%
*“Very short print life”*
**Color**3%
*“the colour one ran out”*
**Quality-Overall**3%
*“Poor quality”*
**Product Condition**2%
*“Item is 2nd hand or refilled, not new”*
**Size-Overall**2%
*“Not really sure it fits the all-In-1 printer expert tired printing writing on the letter is printing half letters don't know if it's the printer that I just bought or it's the ink”*
### **Top return reasons **
**Compatibility-Overall**23%
**Functionality-Overall**22%
**Ink Refill**16%
**Size-Overall**7%
**Cartridge/Ink Quality**4%
**Cartridge Capacity**4%
**Print Quality**4%
**Advertised Vs Actual Product**4%
**Color**3%
**Dry/Empty Ink**2%
## **Common questions**
- **Is hp envy 6120e ink cartridges profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hp envy 6120e ink cartridges niche?**
- 3 brands and 87 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hp envy 6120e ink cartridges?**
- Top complaints mined from reviews: Value For Money, Compatibility-Overall, Functionality-Overall. The return rate is 0.5%.
- **What does it cost to enter the hp envy 6120e ink cartridges niche?**
- Listings span £11.90–£55.47; the average listing price is £26.09 (sweet spot $15–$100). The average incumbent carries 7,785 reviews — the moat a new listing must climb.
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