---
title: "Hp Deskjet 2810e Ink Cartridges — £3.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-deskjet-2810e-ink-cartridges"
last_updated: "2026-07-31T10:58:49.871Z"
locale: en
meta:
description: "Niche score 48/100 · £3.4M/yr market · 1.8M searches/yr · £15.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £3.4M/yr market · 1.8M searches/yr · £15.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp Deskjet 2810e Ink Cartridges — £3.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **hp deskjet 2810e ink cartridges**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 17Conversion 95Competition 0Returns 97Price range 61Avg price 77Brand share 0Review moat 5Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.4M**
£3.4M/yr · 1.8M searches
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.71–£24.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****40,500.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hp deskjet 2810e ink cartridges is a £3.4M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp deskjet 2810e ink cartridges market data**
- **Units sold / yr**
- **200K–250K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£3.2M–£4.0M**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- HP94% - Gureef6%
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — -15.8% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-deskjet-2810e-ink-cartridges/trend)
## **Top hp deskjet 2810e ink cartridges search terms**
- **hp 305 ink cartridges black and colour**392K/yr-14.5%19.4% conv. - **printer ink**307K/yr-10.4%2.4% conv. - **ink cartridges**208K/yr-21.4%1.5% conv. - **ink**176K/yr-13.7%2.1% conv. - **hp printer ink**81K/yr-11.6%2.8% conv. - **305 ink cartridges hp**80K/yr-21.8%20.6% conv. - **hp ink**66K/yr-15.4%4.0% conv. - **printer accessories**55K/yr-1.5%0.1% conv. - **hp 305**61K/yr-25.1%18.4% conv. - **printer cartridges**51K/yr-11.0%1.3% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-deskjet-2810e-ink-cartridges/search-terms)
## **Top hp deskjet 2810e ink cartridges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£677K40%£1.4M60%£2.0M80%£2.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 305 Black/Tri-Colour Original Ink (6ZD17AE) Works with: HP DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£18.70**4.5★82,298 rev](https://www.amazon.co.uk/dp/B08T1HR5CS) [2**HP 305 Black & Tri-Colour Ink (6ZD17AE) Works DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£9.84**4.5★59,324 rev](https://www.amazon.co.uk/dp/B087DJ43K3) [3**305XL Ink Cartridges Combo Replacement for HP 305 Ink Cartridges Black and Colour Printer Ink 305 XL for HP DeskJet 2810e 2820e 2700 2710e 2720e 2700e 2722e 2800e Envy 6000 6020e 6032e 6400(2 Pack)**Gureef**£24.73**4.2★154 rev](https://www.amazon.co.uk/dp/B0GHQPGJ7J) [4**HP 305 Tri-Colour Original Ink (3YM60AE) Works with: HP DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£8.71**4.6★30,439 rev](https://www.amazon.co.uk/dp/B085SFP8ZY) [5**HP 3YM62AE 305XL High Yield Original Ink Cartridge Black Single Pack**HP**£17.57**4.5★30,287 rev](https://www.amazon.co.uk/dp/B087DH9GT3)
### **Newest**
by launch date
[**305XL Ink Cartridges Combo Replacement for HP 305 Ink Cartridges Black and Colour Printer Ink 305 XL for HP DeskJet 2810e 2820e 2700 2710e 2720e 2700e 2722e 2800e Envy 6000 6020e 6032e 6400(2 Pack)**Gureef**£24.73**154 rev6mo ago](https://www.amazon.co.uk/dp/B0GHQPGJ7J) [**HP 305 Black/Tri-Colour Original Ink (6ZD17AE) Works with: HP DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£18.70**82,298 rev4y ago](https://www.amazon.co.uk/dp/B08T1HR5CS) [**HP 305 Black & Tri-Colour Ink (6ZD17AE) Works DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£9.84**59,324 rev6y ago](https://www.amazon.co.uk/dp/B087DJ43K3) [**HP 305 Tri-Colour Original Ink (3YM60AE) Works with: HP DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£8.71**30,439 rev6y ago](https://www.amazon.co.uk/dp/B085SFP8ZY) [**HP 3YM62AE 305XL High Yield Original Ink Cartridge Black Single Pack**HP**£17.57**30,287 rev6y ago](https://www.amazon.co.uk/dp/B087DH9GT3)
### **Trending**
90-day click momentum
[**305XL Ink Cartridges Combo Replacement for HP 305 Ink Cartridges Black and Colour Printer Ink 305 XL for HP DeskJet 2810e 2820e 2700 2710e 2720e 2700e 2722e 2800e Envy 6000 6020e 6032e 6400(2 Pack)**Gureef**£24.73**4.2★**▲ 216%**](https://www.amazon.co.uk/dp/B0GHQPGJ7J) [**HP 305 Black & Tri-Colour Ink (6ZD17AE) Works DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£9.84**4.5★**— 2%**](https://www.amazon.co.uk/dp/B087DJ43K3) [**HP 305 Black/Tri-Colour Original Ink (6ZD17AE) Works with: HP DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£18.70**4.5★**— 3%**](https://www.amazon.co.uk/dp/B08T1HR5CS) [**HP 3YM62AE 305XL High Yield Original Ink Cartridge Black Single Pack**HP**£17.57**4.5★**— 8%**](https://www.amazon.co.uk/dp/B087DH9GT3) [**HP 305 Tri-Colour Original Ink (3YM60AE) Works with: HP DeskJet 2700 2700e 2800 4100 4100e 4200e Series ENVY 6000 6000e series ENVY Pro 6400 6400e series**HP**£8.71**4.6★**▼ 32%**](https://www.amazon.co.uk/dp/B085SFP8ZY)
## **What buyers say about hp deskjet 2810e ink cartridges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Excellent value”*
**Quality-Overall**19%
*“The build quality seemed solid”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Assembly/Installation**8%
*“No issues with installation”*
**Cartridge/Ink Quality**7%
*“Good ink”*
**Compatibility-Overall**6%
*“Compatibility great”*
**Print Quality**6%
*“Clear printing”*
**Ease Of Use**3%
*“Convenient”*
**Size-Overall**3%
*“Fits properly”*
**Color**3%
*“colors are vibrant”*
### **What buyers complain about **
**Value For Money**16%
*“Little bit cheaper than shops”*
**Compatibility-Overall**13%
*“Not compatible with printer”*
**Cartridge Capacity**12%
*“But Tiny Black Ink Capacity = Low Value”*
**Durability**10%
*“Do not last”*
**Dry/Empty Ink**7%
*“they dry up so quickly”*
**Print Quality**6%
*“Not printing as much as expected”*
**Functionality-Overall**6%
*“they are no longer functional”*
**Cartridge/Ink Quality**5%
*“Received an empty cartridge”*
**Ink Leakage**3%
*“Faulty ink cartridge”*
**Quality-Overall**3%
*“After market crap”*
### **Top return reasons **
**Compatibility-Overall**27%
**Functionality-Overall**18%
**Ink Refill**17%
**Size-Overall**6%
**Color**5%
**Cartridge/Ink Quality**5%
**Print Quality**4%
**Cartridge Capacity**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is hp deskjet 2810e ink cartridges profitable to sell on Amazon United Kingdom?**
- The niche generates £3.4M/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hp deskjet 2810e ink cartridges niche?**
- 2 brands and 92 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hp deskjet 2810e ink cartridges?**
- Top complaints mined from reviews: Value For Money, Compatibility-Overall, Cartridge Capacity. The return rate is 0.6%.
- **When does demand for hp deskjet 2810e ink cartridges peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the hp deskjet 2810e ink cartridges niche?**
- Listings span £8.71–£24.73; the average listing price is £15.91 (sweet spot $15–$100). The average incumbent carries 40,500 reviews — the moat a new listing must climb.
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