---
title: "Hp 963xl Ink Cartridges Multipack — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-963xl-ink-cartridges-multipack"
last_updated: "2026-07-31T15:12:07.989Z"
locale: en
meta:
description: "Niche score 43/100 · £99K/yr market · 8K searches/yr · £50.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £99K/yr market · 8K searches/yr · £50.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp 963xl Ink Cartridges Multipack — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 963xl ink cartridges multipack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 100Competition 6Returns 96Price range 74Avg price 93Brand share 0Review moat 61Quality gap 37
**Conversion**
**Incredible****24.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£50.51**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£25.12–£126.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,071.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£99K**
£99K/yr · 8K searches
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, hp 963xl ink cartridges multipack is a £99K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 963xl ink cartridges multipack market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **£101K–£126K**
- units × avg price
- **Conversion rate**
- **24.4%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- HP100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
1K750Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-963xl-ink-cartridges-multipack/trend)
## **Top hp 963xl ink cartridges multipack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 963 XL 3YP35AE Set of 4 Original Cartridges for Hp OfficeJet Pro 9010 OfficeJet Pro 9012 OfficeJet Pro 9015**HP**£126.02**4.5★318 rev](https://www.amazon.co.uk/dp/B0914RRSY5) [2**HP Tambour Black XL**HP**£33.22**4.4★1,560 rev](https://www.amazon.co.uk/dp/B07QP9D3L7) [3**HP 3JA29AE 963XL High Yield Original Ink Cartridge Yellow Single Pack**HP**£26.01**4.6★624 rev](https://www.amazon.co.uk/dp/B07R7VLZQ2) [4**HP 3JA27AE 963XL High Yield Original Ink Cartridge Cyan Single Pack**HP**£25.40**4.6★611 rev](https://www.amazon.co.uk/dp/B07QRQ4FXB) [5**HP 6ZC70AE 963 Original Ink Cartridge Black/Cyan/Magenta/Yellow Multipack**HP**£67.26**4.5★2,606 rev](https://www.amazon.co.uk/dp/B08GKW8Z1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HP 963 XL 3YP35AE Set of 4 Original Cartridges for Hp OfficeJet Pro 9010 OfficeJet Pro 9012 OfficeJet Pro 9015**HP**£126.02**318 rev4y ago](https://www.amazon.co.uk/dp/B0914RRSY5) [**HP 6ZC70AE 963 Original Ink Cartridge Black/Cyan/Magenta/Yellow Multipack**HP**£67.26**2,606 rev5y ago](https://www.amazon.co.uk/dp/B08GKW8Z1N) [**HP Inkjet Printer Magenta XL**HP**£25.12**708 rev7y ago](https://www.amazon.co.uk/dp/B07RB5P52B) [**HP 3JA29AE 963XL High Yield Original Ink Cartridge Yellow Single Pack**HP**£26.01**624 rev7y ago](https://www.amazon.co.uk/dp/B07R7VLZQ2) [**HP 3JA27AE 963XL High Yield Original Ink Cartridge Cyan Single Pack**HP**£25.40**611 rev7y ago](https://www.amazon.co.uk/dp/B07QRQ4FXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HP 963 XL 3YP35AE Set of 4 Original Cartridges for Hp OfficeJet Pro 9010 OfficeJet Pro 9012 OfficeJet Pro 9015**HP**£126.02**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B0914RRSY5) [**HP 6ZC70AE 963 Original Ink Cartridge Black/Cyan/Magenta/Yellow Multipack**HP**£67.26**4.5★**— 8%**](https://www.amazon.co.uk/dp/B08GKW8Z1N) [**HP Inkjet Printer Magenta XL**HP**£25.12**4.6★**— 1%**](https://www.amazon.co.uk/dp/B07RB5P52B) [**HP 3JA29AE 963XL High Yield Original Ink Cartridge Yellow Single Pack**HP**£26.01**4.6★**— 3%**](https://www.amazon.co.uk/dp/B07R7VLZQ2) [**HP Tambour Black XL**HP**£33.22**4.4★**— 7%**](https://www.amazon.co.uk/dp/B07QP9D3L7)
**~~View all trending →~~**
## **What buyers say about hp 963xl ink cartridges multipack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Quality product delivered with care”*
**Print Quality**16%
*“Printing is excellent as it is a genuine HP cartridge”*
**Value For Money**10%
*“great value for money”*
**Dry/Empty Ink**9%
*“as expected good ink”*
**Cartridge Capacity**9%
*“Multi pack ink”*
**Strength**9%
*“Efficient”*
**Durability**5%
*“Expensive,but lasts well”*
**Size-Overall**3%
*“Suitable for my HP printer”*
**Advertised Vs Actual Product**3%
*“It is as described”*
**Compatibility-Overall**2%
*“compatible with printer”*
### **What buyers complain about **
**Value For Money**33%
*“so not the cheapest”*
**Compatibility-Overall**17%
*“Not recognised by HP printer”*
**Functionality-Overall**17%
*“it doesnt work”*
**Ease Of Cleaning**17%
*“made a huge mess”*
**Ease Of Use**8%
*“therefore completely unusable”*
### **Top return reasons **
**Compatibility-Overall**38%
**Ink Refill**17%
**Functionality-Overall**16%
**Size-Overall**7%
**Cartridge/Ink Quality**5%
**Print Quality**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Product Condition**2%
**Value For Money**2%
## **Common questions**
- **Is hp 963xl ink cartridges multipack profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 6 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hp 963xl ink cartridges multipack niche?**
- 1 brands and 86 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hp 963xl ink cartridges multipack?**
- Top complaints mined from reviews: Value For Money, Compatibility-Overall, Functionality-Overall. The return rate is 0.9%.
- **When does demand for hp 963xl ink cartridges multipack peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the hp 963xl ink cartridges multipack niche?**
- Listings span £25.12–£126.02; the average listing price is £50.51 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
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