---
title: "Hp 953xl Ink Cartridges — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-953xl-ink-cartridges"
last_updated: "2026-07-31T06:33:51.710Z"
locale: en
meta:
description: "Niche score 55/100 · £1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hp 953xl Ink Cartridges — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 953xl ink cartridges**
**Worth a look**
Shows searches that convert (21.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 80Growth 15Conversion 100Competition 19Returns 97Price range 95Avg price 95Brand share 0Review moat 48Quality gap 60
**Conversion**
**Incredible****21.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£35.14**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£19.08–£86.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£1.2M**
£1.2M/yr · 153K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,707.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hp 953xl ink cartridges is a £1.2M/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 953xl ink cartridges market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **21.6%**
- **Avg BSR**
- **#287**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- HP78% - Smart Ink17% - KINGJET3% - Gureef2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-953xl-ink-cartridges/trend)
## **Top hp 953xl ink cartridges search terms**
- **hp 953xl ink cartridges**32K/yr-22.6%18.4% conv. - **953xl ink cartridges multipack**14K/yr-13.7%19.8% conv. - **953xl**14K/yr-20.7%29.0% conv. - **hp 953**11K/yr-20.8%18.8% conv. - **hp 953xl ink cartridges multipack**9K/yr-30.2%16.5% conv. - **hp 953xl**9K/yr-13.5%21.1% conv. - **hp officejet pro 7720 ink cartridges**10K/yr-24.4%13.6% conv. - **hp 953 ink cartridges**10K/yr-32.0%19.8% conv. - **hp officejet pro 7740 ink cartridges**6K/yr-16.7%11.0% conv. - **953xl ink cartridges**4K/yr-16.8%11.4% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-953xl-ink-cartridges/search-terms)
## **Top hp 953xl ink cartridges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£116K20%£232K30%£348K40%£463K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 6ZC69AE 953 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack**HP**£86.23**4.4★4,372 rev](https://www.amazon.co.uk/dp/B08GKXLKHV) [2**Smart Ink Compatible Ink Cartridge Replacement for HP 953XL 953 XL 4 Multipack (Black XL & C/M/Y) with Advanced Chip Technology to use with HP Officejet pro 7720 7730 7740 8710 8715 8720 8725 Printer**Smart Ink**£22.87**4.4★3,058 rev](https://www.amazon.co.uk/dp/B07KKHQ6VB) [3**HP L0S70AE 953XL High Yield Original Ink Cartridge Black Single Pack**HP**£40.85**4.4★3,168 rev](https://www.amazon.co.uk/dp/B01FZKS8MQ) [4**HP Inkjet Cartridges Yellow Standard (High Yield)**HP**£30.51**4.5★1,747 rev](https://www.amazon.co.uk/dp/B01E4DFLMA) [5**HP F6U17AE 953XL High Yield Original Ink Cartridge Magenta Single Pack**HP**£29.42**4.4★1,738 rev](https://www.amazon.co.uk/dp/B01E4DFL2U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KINGJET 953XL Ink Cartridges Multipack New Chip Remanufactured for HP 953 XL Ink Cartridges Compatible with OfficeJet Pro 7720 7740 8710 8218 8715 8718 8719 8720 8725 8728 8730 8740 7730 8210 Printer**KINGJET**£19.08**50 rev2y ago](https://www.amazon.co.uk/dp/B0FXXDDLM1) [**Gureef Compatible 953XL Ink Cartridges Multipack for HP 953 953XL Ink Cartridges for HP Officejet Pro 7720 7740 8710 8715 8720 8730 8210 8716 8719 7730 8218 8718 (4-Pack Black Cyan Magenta Yellow)**Gureef**£20.50**364 rev3y ago](https://www.amazon.co.uk/dp/B0C8HGQLP1) [**HP 6ZC69AE 953 Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack**HP**£86.23**4,372 rev5y ago](https://www.amazon.co.uk/dp/B08GKXLKHV) [**Smart Ink Compatible Ink Cartridge Replacement for HP 953XL 953 XL 4 Multipack (Black XL & C/M/Y) with Advanced Chip Technology to use with HP Officejet pro 7720 7730 7740 8710 8715 8720 8725 Printer**Smart Ink**£22.87**3,058 rev7y ago](https://www.amazon.co.uk/dp/B07KKHQ6VB) [**HP X4E14AE 934XL/935XL High Yield Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack**HP**£81.69**1,513 rev9y ago](https://www.amazon.co.uk/dp/B07254MRYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KINGJET 953XL Ink Cartridges Multipack New Chip Remanufactured for HP 953 XL Ink Cartridges Compatible with OfficeJet Pro 7720 7740 8710 8218 8715 8718 8719 8720 8725 8728 8730 8740 7730 8210 Printer**KINGJET**£19.08**4.2★**▲ 54%**](https://www.amazon.co.uk/dp/B0FXXDDLM1) [**HP X4E14AE 934XL/935XL High Yield Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack**HP**£81.69**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B07254MRYW) [**HP F6U16AE 953XL High Yield Original Ink Cartridge Cyan Single Pack**HP**£30.99**4.5★**▲ 17%**](https://www.amazon.co.uk/dp/B01E4DFKJY) [**HP F6U17AE 953XL High Yield Original Ink Cartridge Magenta Single Pack**HP**£29.42**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B01E4DFL2U) [**HP Inkjet Cartridges Magenta Pack of 1**HP**£19.78**4.6★**— 5%**](https://www.amazon.co.uk/dp/B01E4DFIU0)
**~~View all trending →~~**
## **What buyers say about hp 953xl ink cartridges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Worth the money”*
**Quality-Overall**17%
*“High quality product, easy to install, excellent price and print quality is spot on”*
**Compatibility-Overall**13%
*“They are perfectly compatible”*
**Assembly/Installation**6%
*“Easy installation”*
**Color**4%
*“Colour crisp and clear”*
**Cartridge/Ink Quality**4%
*“Nice ink cartridge”*
**Print Quality**3%
*“consistent and good for quality printing”*
**Ease Of Use**3%
*“Ease of use”*
**Durability**2%
*“Good length of life too”*
**Size-Overall**1%
*“fits well works”*
### **What buyers complain about **
**Compatibility-Overall**24%
*“Not compatible with a HP printer and didnt work”*
**Functionality-Overall**16%
*“the printer refuses to use them”*
**Value For Money**14%
*“literally a fraction of the cost. £27”*
**Quality-Overall**6%
*“Cheap and works just as well as genuine cartridges”*
**Durability**4%
*“Only concern I have is about longevity”*
**Software/Application**3%
*“First set had a glitch with my HP software”*
**Ease Of Cleaning**3%
*“Tries for hours cleaning printer heads”*
**Product Condition**2%
*“Cartridge had been used before”*
**Connectivity-Overall**2%
*“I had an issue when installing them into the printer due to the wirewall”*
**Advertised Vs Actual Product**2%
*“Does not do what it says on the tin”*
### **Top return reasons **
**Functionality-Overall**23%
**Compatibility-Overall**22%
**Ink Refill**14%
**Cartridge/Ink Quality**9%
**Size-Overall**8%
**Color**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Print Quality**3%
**Cartridge Capacity**2%
## **Common questions**
- **Is hp 953xl ink cartridges profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 12 tracked products. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hp 953xl ink cartridges niche?**
- 4 brands and 93 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hp 953xl ink cartridges?**
- Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for hp 953xl ink cartridges peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hp 953xl ink cartridges niche?**
- Listings span £19.08–£86.23; the average listing price is £35.14 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.
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