---
title: "Hp 364 Ink Cartridges — £187K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-364-ink-cartridges"
last_updated: "2026-07-31T18:24:37.810Z"
locale: en
meta:
description: "Niche score 51/100 · £187K/yr market · 66K searches/yr · £18.75 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £187K/yr market · 66K searches/yr · £18.75 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hp 364 Ink Cartridges — £187K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 364 ink cartridges**
**Worth a look**
Shows searches that convert (15.1% search→purchase), but soft demand (-25.3% this quarter) keeps it on the watch list.
Market size 37Growth 12Conversion 97Competition 44Returns 94Price range 84Avg price 84Brand share 20Review moat 25Quality gap 60
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.42–£57.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£187K**
£187K/yr · 66K searches
**Review moat**
**Bad****4,711.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hp 364 ink cartridges is a £187K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 364 ink cartridges market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£150K–£188K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#758**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**6%**
- HP40% - GPC Image32% - LxTek10% - Smart Ink7% - CATJOY4% - Washope2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-364-ink-cartridges/trend)
## **Top hp 364 ink cartridges search terms**
- **hp 364 ink cartridges multipack**12K/yr-31.3%15.2% conv. - **hp photosmart 5520 ink cartridges**7K/yr-12.9%14.4% conv. - **364xl ink cartridges**6K/yr-7.1%12.8% conv. - **hp 364 ink cartridges**10K/yr-30.6%10.7% conv. - **hp 364**5K/yr-26.9%9.7% conv. - **hp364 ink cartridges multipack**5K/yr-35.4%19.9% conv. - **hp deskjet 3520 ink cartridges**4K/yr-26.9%7.7% conv. - **hp 364 ink**3K/yr-15.5%5.6% conv. - **hp 364 cartridges**4K/yr-34.1%7.0% conv. - **hp photosmart 5510 ink cartridges**3K/yr-13.5%6.7% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-364-ink-cartridges/search-terms)
## **Top hp 364 ink cartridges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£19K15%£28K20%£37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GPC Image 364XL Ink Cartridges Compatible for HP 364 Ink Cartridges Multipack for HP PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 DeskJet 3070 3520 OfficeJet 4610 4620 (B/C/M/Y 4-Pack)**GPC Image**£9.81**4.4★5,972 rev](https://www.amazon.co.uk/dp/B073S42J5C) [2**HP 364 CMYK Ink Cartridge Combo 4-Pack Standard Capacity**HP**£37.13**4.5★20,234 rev](https://www.amazon.co.uk/dp/B01AGDX0OI) [3**HP CB316EE 364 Original Ink Cartridge Black Single Pack**HP**£13.12**4.4★10,212 rev](https://www.amazon.co.uk/dp/B0019TWRSO) [4**HP 364 4-Pack Black/Cyan/Magenta/Yellow Original Ink Cartridges Black Cyan Magenta Yellow Multipack 4 pcs**HP**£46.49**4.4★416 rev](https://www.amazon.co.uk/dp/B00Q0ZNZQA) [5**Smart Ink Compatible Ink Cartridge Replacement for HP 364 XL 364XL 10 Multipack (4BK & 2C/M/Y) for HP Photosmart 5520 5510 6520 7510 7520 5524 6510 5515 B210 C6380 DeskJet 3520 3070A OfficeJet 4620**Smart Ink**£15.43**4.6★2,662 rev](https://www.amazon.co.uk/dp/B07FSPXST2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KINGJET 364XL Ink Cartridges 12 Pack Replacement for HP 364 XL Ink Multipack Fits Photosmart 5510 5520 6510 6520 7510 Officejet 4620 Deskjet 3070A 3520 B110a (3 Black 3 Cyan 3 Magenta 3 Yellow)**KINGJET**£16.87**451 rev1mo ago](https://www.amazon.co.uk/dp/B0FFMHFBZD) [**Aurotec 364XL Ink Cartridges Multipack Compatible for HP 364 Ink Cartridges for HP DeskJet 3520 3070 PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 OfficeJet 4620 4610 (4BK/2C/2M/2Y 10-Pack)**Aurotec**£14.09**63 rev8mo ago](https://www.amazon.co.uk/dp/B0FZHYQWVR) [**364XL 364 Multipack Ink Cartridges Replacement for HP 364XL 364 Compatible with 5510 5520 5522 5524 6510 6520 B8550 C5388 7510 7520 4620 3070A 3520 (Black Cyan Magenta Yellow 10-Pack)**Washope**£15.81**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FL1QBYSB) [**CATJOY 364XL Ink Cartridges Replacement for HP 364 XL for Deskjet 3520 3521 3070A Photosmart 5510 5520 b110 5511 5515 5524 6510 6520 6512 7510 7520 Officejet 4610 4620 (B/C/M/Y4-Pack)**CATJOY**£10.55**399 rev3y ago](https://www.amazon.co.uk/dp/B0BVM46SJS) [**GPC Image 364XL Ink Cartridges Compatible for HP 364 Ink Cartridges Multipack for HP PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 DeskJet 3070 3520 OfficeJet 4610 4620 (B/C/M/Y 4-Pack)**GPC Image**£9.81**5,972 rev4y ago](https://www.amazon.co.uk/dp/B073S42J5C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aurotec 364XL Ink Cartridges Multipack Compatible for HP 364 Ink Cartridges for HP DeskJet 3520 3070 PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 OfficeJet 4620 4610 (4BK/2C/2M/2Y 10-Pack)**Aurotec**£14.09**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0FZHYQWVR) [**GPC Image 10-Pack 364XL Ink Cartridges Compatible for HP 364 Ink Cartridges Multipack for HP PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 DeskJet 3070 3520 OfficeJet 4610 4620 (4BK/2C/2M/2Y)**GPC Image**£16.12**4.5★**▲ 57%**](https://www.amazon.co.uk/dp/B07YBWM715) [**Smart Ink Compatible Ink Cartridge Replacement for HP 364 XL 364XL 10 Multipack (4BK & 2C/M/Y) for HP Photosmart 5520 5510 6520 7510 7520 5524 6510 5515 B210 C6380 DeskJet 3520 3070A OfficeJet 4620**Smart Ink**£15.43**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B07FSPXST2) [**GPC Image 364XL Ink Cartridges Compatible for HP 364 Ink Cartridges Multipack for HP PhotoSmart 5510 5520 5522 5524 6510 6520 7510 7520 DeskJet 3070 3520 OfficeJet 4610 4620 (B/C/M/Y 4-Pack)**GPC Image**£9.81**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B073S42J5C) [**HP N9J74AE 364XL High Yield Original Ink Cartridges Black/Cyan/Magenta/Yellow Multipack**HP**£57.75**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B01ARRTHPO)
**~~View all trending →~~**
## **What buyers say about hp 364 ink cartridges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Well worth the money”*
**Quality-Overall**19%
*“Reliable performance”*
**Cartridge/Ink Quality**12%
*“Good quality ink”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Print Quality**8%
*“I'm very happy with the print results so far”*
**Size-Overall**6%
*“The cartridges fit in lovely”*
**Compatibility-Overall**4%
*“Works fine on my HP printer”*
**Assembly/Installation**3%
*“Easy to install”*
**Ease Of Use**1%
*“never had a problem”*
**Leak-Proof**1%
*“Bought from this company before, bought these again as the cartridges seem to be really good quality and dont leak like some others do, fast delivery, print is really clear too, see attached test print”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Not working”*
**Compatibility-Overall**18%
*“Not compatible”*
**Quality-Overall**7%
*“deficient”*
**Value For Money**7%
*“Really not good value”*
**Durability**5%
*“BUT this new box purchased on 10 March 2026, the black had run out”*
**Cartridge Capacity**5%
*“of course had very little ink in it”*
**Size-Overall**5%
*“which were much larger”*
**Ink Leakage**4%
*“the ink will dry up in the machine unfortunately which means a waste of some money”*
**Print Quality**4%
*“Did not print”*
**Cartridge/Ink Quality**4%
*“Very weak ink”*
### **Top return reasons **
**Compatibility-Overall**25%
**Functionality-Overall**23%
**Size-Overall**12%
**Cartridge/Ink Quality**10%
**Ink Refill**9%
**Print Quality**4%
**Advertised Vs Actual Product**3%
**Cartridge Capacity**3%
**Dry/Empty Ink**2%
**Quality-Overall**2%
## **Common questions**
- **Is hp 364 ink cartridges profitable to sell on Amazon United Kingdom?**
- The niche generates £187K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hp 364 ink cartridges niche?**
- 10 brands and 100 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in hp 364 ink cartridges?**
- Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for hp 364 ink cartridges peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hp 364 ink cartridges niche?**
- Listings span £8.42–£57.75; the average listing price is £18.75 (sweet spot $15–$100). The average incumbent carries 4,711 reviews — the moat a new listing must climb.
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