---
title: "Hp 304 Xl — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-304-xl"
last_updated: "2026-07-31T14:10:53.482Z"
locale: en
meta:
description: "Niche score 42/100 · £40K/yr market · 9K searches/yr · £22.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £40K/yr market · 9K searches/yr · £22.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp 304 Xl — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 304 xl**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 12Conversion 100Competition 13Returns 96Price range 95Avg price 93Brand share 15Review moat 19Quality gap 53
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£18.84–£27.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£22.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,822.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£40K**
£40K/yr · 9K searches
According to Flapen's Amazon United Kingdom niche tracking, hp 304 xl is a £40K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 304 xl market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£44K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**96**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**2%**
- HP64% - DRPRINTON11% - Washope10% - LIFOR6% - INKYEAH4% - SHEENGO4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -25.2% search growth over the last 90 days.
700500Spike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-304-xl/trend)
## **Top hp 304 xl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 304XL Black High Yield Original Ink Cartridge (N9K08AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£24.35**4.6★23,536 rev](https://www.amazon.co.uk/dp/B01EA0NF8E) [2**HP 304 Tri-colour and Black Original Ink Cartridge 3JB05AE 2 Count (Pack of 1)**HP**£23.23**4.6★95,069 rev](https://www.amazon.co.uk/dp/B07GTWD7Z7) [3**HP 304XL Tri-Colour High Yield Original Ink Cartridge (N9K07AE) Works with: HP AMP DeskJet 2622 2634 2630 3764 3760 2633 2632 3720 3730 3750 3762 HP ENVY 5010 5020 5030 5032**HP**£27.31**4.6★10,914 rev](https://www.amazon.co.uk/dp/B01EA05ZS2) [4**304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series**DRPRINTON**£22.99**4.3★234 rev](https://www.amazon.co.uk/dp/B0FQHV95HB) [5**304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750**Washope**£20.08**4.3★518 rev](https://www.amazon.co.uk/dp/B0DW959QQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEENGO 304XL Ink Cartridges Combo Pack Compatible for HP 304 304XL Ink Cartridges Black and Colour Compatible with HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 (2 Pack)**SHEENGO**£21.33**38 rev2mo ago](https://www.amazon.co.uk/dp/B0GXQV13JX) [**304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack**INFITONER**£21.30**172 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ9PRZT8) [**304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series**DRPRINTON**£22.99**234 rev10mo ago](https://www.amazon.co.uk/dp/B0FQHV95HB) [**304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750**Washope**£20.08**518 rev1y ago](https://www.amazon.co.uk/dp/B0DW959QQY) [**304 XL Ink Cartridges BK/CMY- 750/450+ Pages Replacement for HP 304 Ink Cartridges Black and Colour Original Printer Ink 304 High Yield for Envy 5010 5020 5030 5032 5000 DeskJet 3760 2630 2620 2600**INKYEAH**£18.84**555 rev2y ago](https://www.amazon.co.uk/dp/B0CZP9WBJ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHEENGO 304XL Ink Cartridges Combo Pack Compatible for HP 304 304XL Ink Cartridges Black and Colour Compatible with HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 (2 Pack)**SHEENGO**£21.33**4.4★**▲ 325%**](https://www.amazon.co.uk/dp/B0GXQV13JX) [**304 Ink Cartridges Black and Colour Replacement for HP304 Ink Cartridge Multipack XL 304XL for HP Envy 5020 5010 5032 5000 5030 5020 Deskjet 3760 2630 2600 3700 2810 2810e Printer 2 Pack**INFITONER**£21.30**4.2★**▲ 322%**](https://www.amazon.co.uk/dp/B0GQ9PRZT8) [**304XL Ink Cartridges Combo Pack Compatible for HP 304 Ink Cartridges Black and Colour for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2620 2600 2630 Series**DRPRINTON**£22.99**4.3★**▲ 62%**](https://www.amazon.co.uk/dp/B0FQHV95HB) [**304XL Ink Cartridges Black and Colour Combo Pack Replacement for HP 304 Ink Cartridges Printer Ink 304XL for HP Envy 5010 5020 5032 5030 5000 DeskJet 3760 3762 2600 2620 2630 2633 3720 3750**Washope**£20.08**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0DW959QQY) [**304 XL Ink Cartridges BK/CMY- 750/450+ Pages Replacement for HP 304 Ink Cartridges Black and Colour Original Printer Ink 304 High Yield for Envy 5010 5020 5030 5032 5000 DeskJet 3760 2630 2620 2600**INKYEAH**£18.84**4.5★**— 4%**](https://www.amazon.co.uk/dp/B0CZP9WBJ3)
**~~View all trending →~~**
## **What buyers say about hp 304 xl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“good value”*
**Quality-Overall**19%
*“The build quality seemed solid”*
**Cartridge/Ink Quality**10%
*“Good quality ink”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Assembly/Installation**7%
*“EASY INSTALLATION”*
**Color**6%
*“The colours are good”*
**Compatibility-Overall**5%
*“works really really well with my HP printer”*
**Size-Overall**5%
*“Fits well”*
**Print Quality**3%
*“Good print quality”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Compatibility-Overall**11%
*“My HP printer does not recognise the cartridge”*
**Value For Money**11%
*“Avoid at all cost”*
**Functionality-Overall**10%
*“is still not working properly”*
**Quality-Overall**7%
*“Very poor performance”*
**Cartridge Capacity**7%
*“it's telling me there is no ink”*
**Color**6%
*“not the colour cartridge”*
**Print Quality**6%
*“Before I was having issues with inconsistent print quality”*
**Connectivity-Overall**5%
*“the black showed a communication problem”*
**Dry/Empty Ink**4%
*“then printer starts out of ink again”*
**Cartridge/Ink Quality**4%
*“Absolute rip off didn't pay enough attention no black cartridge in there”*
### **Top return reasons **
**Compatibility-Overall**29%
**Functionality-Overall**19%
**Ink Refill**13%
**Size-Overall**12%
**Cartridge/Ink Quality**4%
**Connectivity-Overall**4%
**Color**3%
**Print Quality**3%
**Defective Material/Parts**2%
**Cartridge Capacity**2%
## **Common questions**
- **Is hp 304 xl profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hp 304 xl niche?**
- 7 brands and 96 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in hp 304 xl?**
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Functionality-Overall. The return rate is 0.8%.
- **When does demand for hp 304 xl peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the hp 304 xl niche?**
- Listings span £18.84–£27.31; the average listing price is £22.23 (sweet spot $15–$100). The average incumbent carries 14,822 reviews — the moat a new listing must climb.
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