---
title: "Hp 207a — £325K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-207a"
last_updated: "2026-07-31T14:57:37.041Z"
locale: en
meta:
description: "Niche score 55/100 · £325K/yr market · 44K searches/yr. Prices mostly outside the sweet spot ($47.07–$377.49) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £325K/yr market · 44K searches/yr. Prices mostly outside the sweet spot ($47.07–$377.49) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hp 207a — £325K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 207a**
**Worth a look**
Shows low returns (0.9%), but prices mostly outside the sweet spot ($47.07–$377.49) keeps it on the watch list.
Market size 52Growth 18Conversion 69Competition 58Returns 96Price range 16Avg price 69Brand share 28Review moat 84Quality gap 78
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****329.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£117.65**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£325K**
£325K/yr · 44K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£47.07–£377.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, hp 207a is a £325K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 207a market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£471K–£588K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#369**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**92**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**7%**
- HP47% - inkalfa19% - WOWTONER12% - PRINKUS6% - Amstech5% - Denvoer4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-207a/trend)
## **Top hp 207a search terms**
- **hp colour laserjet pro mfp m283fdw toner cartridges**8K/yr-10.2%5.4% conv. - **hp 207a**4K/yr-15.8%11.5% conv. - **hp 207x**5K/yr-19.9%12.2% conv. - **hp 207x toner cartridge multipack**4K/yr-17.1%5.3% conv. - **mfp m283fdw toner**4K/yr-13.4%1.9% conv. - **207a toner cartridge**3K/yr-9.0%8.6% conv. - **m255dw toner**3K/yr-5.4%3.4% conv. - **hp 207a toner cartridge multipack**3K/yr-18.2%3.3% conv. - **hp color laserjet pro mfp m283fdw toner**2K/yr-23.7%2.1% conv. - **m283fdw toner**2K/yr-14.9%3.5% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-207a/search-terms)
## **Top hp 207a products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£32K15%£49K20%£65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**207X 207A M283fdw Toner Cartridge With Chip for HP 207X 207A Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw W2210X W2211X W2212X W2213X M283 M255 M282 - Black Cyan Yellow Magenta 4-Pack**inkalfa**£61.06**4.5★348 rev](https://www.amazon.co.uk/dp/B0BW41V5DF) [2**HP W2210X 207X High Yield Original LaserJet Toner Cartridge Black Single Pack**HP**£74.72**4.4★1,321 rev](https://www.amazon.co.uk/dp/B082YKL6H3) [3**HP Colour Laser Printer Black Standard**HP**£47.07**4.5★1,183 rev](https://www.amazon.co.uk/dp/B082YKS9BH) [4**207A 207X Toner Compatible for HP 207A Toner Cartridge Multipack Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw M283 M255 M282 W2210A W2210X With Chip (4-Pack Black Cyan Yellow Magenta)**WOWTONER**£181.81**4.5★23 rev](https://www.amazon.co.uk/dp/B0FHVBQ5X6) [5**207A 207X M283fdw Toner Cartridge With Chip Multipack for HP Color LaserJet Pro MFP M283fdw M255dw M283fdn M282nw M255nw W2210A W2211A W2212A W2213A Ink - Black Cyan Yellow Magenta**Amstech**£67.18**4.4★158 rev](https://www.amazon.co.uk/dp/B0BLYTSTDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**207A 207X MFP M283fdw Toner Cartridges Compatible for HP 207A 207X Colour Laserjet Pro MFP M283FDW M283FDN M255DW M282NW M255NW W2210A W2210X W2211A W2212A W2213A Black Cyan Yellow Magenta 4-Pack**PRINKUS**£209.20**7 rev1mo ago](https://www.amazon.co.uk/dp/B0H3LBR6FN) [**207X 207A M283fdw M255DW Toner Cartridge Multipack W2210X With Chip 4-Pack**PRINKUS**£217.40**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GMH9WD7D) [**207A 207X Toner with Chip Compatible for HP 207A 207X for HP Color Laserjet Pro MFP M283fdw Toner Cartridges M283fdn M283cdw M282nw M255dw M255nw W2210A W2211A W2212A W2213A Black Cyan Yellow Magenta**Denvoer**£51.87**76 rev7mo ago](https://www.amazon.co.uk/dp/B0G56HC3TF) [**207A 207X Toner Compatible for HP 207A Toner Cartridge Multipack Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw M283 M255 M282 W2210A W2210X With Chip (4-Pack Black Cyan Yellow Magenta)**WOWTONER**£181.81**23 rev12mo ago](https://www.amazon.co.uk/dp/B0FHVBQ5X6) [**207X 207A M283fdw Toner Cartridge Multipack W2210X W2210A High Yield**WOWTONER**£214.45**14 rev1y ago](https://www.amazon.co.uk/dp/B0FB98CHSD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**207A 207X MFP M283fdw Toner Cartridges Compatible for HP 207A 207X Colour Laserjet Pro MFP M283FDW M283FDN M255DW M282NW M255NW W2210A W2210X W2211A W2212A W2213A Black Cyan Yellow Magenta 4-Pack**PRINKUS**£209.20**4.8★**▲ 341%**](https://www.amazon.co.uk/dp/B0H3LBR6FN) [**207X 207A M283fdw M255DW Toner Cartridge Multipack W2210X With Chip 4-Pack**PRINKUS**£217.40**3.9★**▲ 282%**](https://www.amazon.co.uk/dp/B0GMH9WD7D) [**OnmiToner 207X 207A Toner B0GR5HF28Z**OnmiToner**£212.01**1.0★**▲ 232%**](https://www.amazon.co.uk/dp/B0GR5HF28Z) [**207X 207A M283fdw Toner Cartridge Multipack W2210X W2210A High Yield**WOWTONER**£214.45**4.7★**▲ 175%**](https://www.amazon.co.uk/dp/B0FB98CHSD) [**207A 207X Toner Compatible for HP 207A Toner Cartridge Multipack Color Laserjet Pro MFP M283fdw M255dw M282nw M283fdn M255nw M283 M255 M282 W2210A W2210X With Chip (4-Pack Black Cyan Yellow Magenta)**WOWTONER**£181.81**4.5★**▲ 149%**](https://www.amazon.co.uk/dp/B0FHVBQ5X6)
**~~View all trending →~~**
## **What buyers say about hp 207a**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Overall: reliable”*
**Value For Money**22%
*“Great value”*
**Compatibility-Overall**12%
*“Total compatibility”*
**Assembly/Installation**12%
*“Easy to install”*
**Color**6%
*“The colours look nice”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Print Quality**2%
*“print quality is top notch”*
**Efficiency**2%
*“working good”*
**Eco Friendliness**2%
*“Arrived quickly and was able to recycle the old toner - so good for the environment too”*
**Functionality-Overall**2%
*“No issues with printer recognising the cartridges or set up”*
### **What buyers complain about **
**Value For Money**14%
*“also VERY expensive”*
**Color**12%
*“No colour”*
**Quality-Overall**12%
*“Poor Quality”*
**Ink Leakage**9%
*“Leaking toner”*
**Leak-Proof**9%
*“Leaking toner”*
**Display Colors**8%
*“The colours aren't quite as sharp as the HP cartridges”*
**Compatibility-Overall**5%
*“Not compatible, not as described”*
**Advertised Vs Actual Product**5%
*“The description on amazon is not correct”*
**Print Quality**3%
*“Poor quality, can't get the prints in good quality”*
**Weight Heavy**2%
*“they feel very heavy”*
### **Top return reasons **
**Compatibility-Overall**43%
**Functionality-Overall**19%
**Color**8%
**Size-Overall**8%
**Value For Money**3%
**Print Quality**3%
**Advertised Vs Actual Product**3%
**Ink Refill**2%
**Ink Leakage**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is hp 207a profitable to sell on Amazon United Kingdom?**
- The niche generates £325K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the hp 207a niche?**
- 10 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hp 207a?**
- Top complaints mined from reviews: Value For Money, Color, Quality-Overall. The return rate is 0.9%.
- **When does demand for hp 207a peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hp 207a niche?**
- Listings span £47.07–£377.49; the average listing price is £117.65 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.
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