---
title: "Hp 201x — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-201x"
last_updated: "2026-07-31T12:35:03.029Z"
locale: en
meta:
description: "Niche score 29/100 · £27K/yr market · 8K searches/yr · £86.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £27K/yr market · 8K searches/yr · £86.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp 201x — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 201x**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 19Conversion 46Competition 5Returns 74Price range 27Avg price 80Brand share 0Review moat 49Quality gap 45
**Avg price**
**Great****£86.99**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,598.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£39.75–£263.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£27K**
£27K/yr · 8K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, hp 201x is a £27K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 201x market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£43K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#355**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- HP45% - SODFACE19% - GPC Image18% - TRUE IMAGE13% - Meagiis6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -11.4% search growth over the last 90 days.
600400Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-201x/trend)
## **Top hp 201x search terms**
- **hp 201x**3K/yr-14.6%4.7% conv. - **hp m277dw toner cartridges**2K/yr+4.1%2.7% conv. - **hp m277dw toner**2K/yr-9.8%2.3% conv. - **hp 201x toner cartridge multipack**2K/yr-22.4%3.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-201x/search-terms)
## **Top hp 201x products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP CF253XM 201X High Yield Original LaserJet Toner Cartridges Cyan/Magenta/Yellow Multipack package may vary**HP**£263.29**4.5★1,947 rev](https://www.amazon.co.uk/dp/B01MQXPZ5R) [2**HP CF400X 201X High Yield Original LaserJet Toner Cartridge Black Single Pack**HP**£90.11**4.6★2,983 rev](https://www.amazon.co.uk/dp/B00UBMO61G) [3**SODFACE 201X 201A Toner Cartridge Compatible for HP M277dw Toner 201X 201A for Color LaserJet Pro MFP M277dw M252dw M277n M274n M252n CF400X CF401X CF402X CF403X (Black Cyan Yellow Magenta 4-Pack)**SODFACE**£43.64**4.8★68 rev](https://www.amazon.co.uk/dp/B0CNT1SV1N) [4**GPC Image 201X Toner Cartridges Compatible for HP 201X Toner Cartridge Multipack for HP Color LaserJet Pro MFP M277dw M252dw M274n M277c6 M252n M277n CF400X CF401X CF402X CF403X (BK/C/M/Y 4-Pack)**GPC Image**£39.91**4.2★1,586 rev](https://www.amazon.co.uk/dp/B07BGVX2PH) [5**201X 201A M277dw Compatible for HP 201X M252dw Toner Cartridge Multipack**TRUE IMAGE**£39.75**4.2★2,993 rev](https://www.amazon.co.uk/dp/B06XRD1RL9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meagiis 201X 2 800/2 300 Pages High Yield Toner Cartridges Compatible for HP 201X 201A Toner for HP Color LaserJet Pro M252dw M252n MFP M274n M277n M277dw M277c6 CF400X CF401X CF402X CF403X (5 PACK)**Meagiis**£45.23**12 rev9mo ago](https://www.amazon.co.uk/dp/B0FSRPW614) [**SODFACE 201X 201A Toner Cartridge Compatible for HP M277dw Toner 201X 201A for Color LaserJet Pro MFP M277dw M252dw M277n M274n M252n CF400X CF401X CF402X CF403X (Black Cyan Yellow Magenta 4-Pack)**SODFACE**£43.64**68 rev2y ago](https://www.amazon.co.uk/dp/B0CNT1SV1N) [**GPC Image 201X Toner Cartridges Compatible for HP 201X Toner Cartridge Multipack for HP Color LaserJet Pro MFP M277dw M252dw M274n M277c6 M252n M277n CF400X CF401X CF402X CF403X (BK/C/M/Y 4-Pack)**GPC Image**£39.91**1,586 rev7y ago](https://www.amazon.co.uk/dp/B07BGVX2PH) [**HP CF253XM 201X High Yield Original LaserJet Toner Cartridges Cyan/Magenta/Yellow Multipack package may vary**HP**£263.29**1,947 rev9y ago](https://www.amazon.co.uk/dp/B01MQXPZ5R) [**HP CF400X 201X High Yield Original LaserJet Toner Cartridge Black Single Pack**HP**£90.11**2,983 rev11y ago](https://www.amazon.co.uk/dp/B00UBMO61G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meagiis 201X 2 800/2 300 Pages High Yield Toner Cartridges Compatible for HP 201X 201A Toner for HP Color LaserJet Pro M252dw M252n MFP M274n M277n M277dw M277c6 CF400X CF401X CF402X CF403X (5 PACK)**Meagiis**£45.23**4.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0FSRPW614) [**SODFACE 201X 201A Toner Cartridge Compatible for HP M277dw Toner 201X 201A for Color LaserJet Pro MFP M277dw M252dw M277n M274n M252n CF400X CF401X CF402X CF403X (Black Cyan Yellow Magenta 4-Pack)**SODFACE**£43.64**4.8★**▲ 32%**](https://www.amazon.co.uk/dp/B0CNT1SV1N) [**201X 201A M277dw Compatible for HP 201X M252dw Toner Cartridge Multipack**TRUE IMAGE**£39.75**4.2★**▲ 11%**](https://www.amazon.co.uk/dp/B06XRD1RL9) [**GPC Image 201X Toner Cartridges Compatible for HP 201X Toner Cartridge Multipack for HP Color LaserJet Pro MFP M277dw M252dw M274n M277c6 M252n M277n CF400X CF401X CF402X CF403X (BK/C/M/Y 4-Pack)**GPC Image**£39.91**4.2★**— 8%**](https://www.amazon.co.uk/dp/B07BGVX2PH) [**HP CF400X 201X High Yield Original LaserJet Toner Cartridge Black Single Pack**HP**£90.11**4.6★**▼ 13%**](https://www.amazon.co.uk/dp/B00UBMO61G)
**~~View all trending →~~**
## **What buyers say about hp 201x**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Cheap and Best”*
**Quality-Overall**18%
*“For daily business use the quality is indistinguishable from the expensive OEM cartridges”*
**Print Quality**9%
*“Print quality is clear, sharp, and consistent with no smudging or fading”*
**Advertised Vs Actual Product**9%
*“the item was exactly as described”*
**Assembly/Installation**9%
*“Installation was straightforward”*
**Color**4%
*“the extra black is perfect as its what we seem to use the most of”*
**Printing Speed**3%
*“Excellent cost effective printing ink”*
**Durability**2%
*“so far longevity looks good”*
**Compatibility-Overall**2%
*“So far, performance has been excellent, and I would definitely recommend this product to anyone looking for reliable compatible toner cartridges”*
### **What buyers complain about **
**Color**20%
*“now every page comes out completely yellow”*
**Quality-Overall**15%
*“Cheaper than the original product”*
**Value For Money**7%
*“they're just horrifically expensive now”*
**Cartridge/Ink Quality**7%
*“the black cartridge has started dumping toner down one side of every page”*
**Durability**7%
*“the black cartridge has started dumping toner down one side of every page”*
**Shredding Quality**5%
*“just keeps shedding toner”*
**Cartridge Capacity**5%
*“After a few weeks the yellow cartridge shed a lot of toner”*
**Compatibility-Overall**3%
*“I was a bit hesitant at first as these are compatible cartridges”*
### **Top return reasons **
**Compatibility-Overall**57%
**Functionality-Overall**10%
**Advertised Vs Actual Product**10%
**Size-Overall**7%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**3%
**Display Colors**2%
**Cartridge Capacity**2%
**Paper Quality**2%
## **Common questions**
- **Is hp 201x profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the hp 201x niche?**
- 5 brands and 59 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hp 201x?**
- Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 2.0%.
- **When does demand for hp 201x peak?**
- Demand peaks in Jan–Mar–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the hp 201x niche?**
- Listings span £39.75–£263.29; the average listing price is £86.99 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.
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