---
title: "Hp 117a — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hp-117a"
last_updated: "2026-07-31T12:34:08.748Z"
locale: en
meta:
description: "Niche score 46/100 · £60K/yr market · 19K searches/yr · £54.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £60K/yr market · 19K searches/yr · £54.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp 117a — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp 117a**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 19Conversion 66Competition 32Returns 95Price range 80Avg price 92Brand share 42Review moat 66Quality gap 35
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£54.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£32.33–£116.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****852.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£60K**
£60K/yr · 19K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, hp 117a is a £60K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp 117a market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£81K–£108K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**14%**
- HP26% - Amstech16% - Cool Toner16% - OnmiToner15% - WOWTONER7% - NOGIVY7% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
900700Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hp-117a/trend)
## **Top hp 117a search terms**
- **hp colour laser 150nw toner cartridges**5K/yr-4.4%8.4% conv. - **hp 117a toner cartridges**5K/yr-22.5%8.3% conv. - **hp 117a**4K/yr-13.8%7.9% conv. - **hp 150nw toner**3K/yr-5.5%4.5% conv. - **hp laser toner**2K/yr-10.5%0.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hp-117a/search-terms)
## **Top hp 117a products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**117A Toner Cartridge Compatible for HP 117A 117 Color Laser MFP 150nw 179fwg 178nwg 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A Ink 4-Pack (Black Cyan Yellow Magenta)**Amstech**£41.31**4.7★1,528 rev](https://www.amazon.co.uk/dp/B096DPB5K7) [2**Cool Toner 117A Cartridge Compatible with HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (Black Cyan Yellow Magenta Pack of 4)**Cool Toner**£40.39**4.4★2,111 rev](https://www.amazon.co.uk/dp/B08RMNGBG8) [3**117A Toner Cartridge Compatible for HP 117A for Color LaserJet MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A Ink - Black Cyan Yellow Magenta 4-Pack**OnmiToner**£105.69**4.3★20 rev](https://www.amazon.co.uk/dp/B0DQ9L7LVY) [4**HP W2070A 117A Original Laser Toner Cartridge Black Single Pack Standard**HP**£39.47**4.6★3,245 rev](https://www.amazon.co.uk/dp/B07TJTQWR6) [5**117AToner Cartridges Replacement for HP 117A 117 for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (4-Pack Black Cyan Yellow Magenta)**WOWTONER**£112.26**4.4★40 rev](https://www.amazon.co.uk/dp/B0FBG4S8V6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRINKUS 117A Toner Cartridges Replacement for HP 117A W2072A W2070A W2071A W2073A Compatible for Color Laserjet MFP 150nw 179fwg 178nwg 179fnw 178nw 150a 179 178 150 (Black Cyan Yellow Magenta 4-Pack)**PRINKUS**£116.19**17 rev7mo ago](https://www.amazon.co.uk/dp/B0GFD8NP3G) [**117AToner Cartridges Replacement for HP 117A 117 for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (4-Pack Black Cyan Yellow Magenta)**WOWTONER**£112.26**40 rev1y ago](https://www.amazon.co.uk/dp/B0FBG4S8V6) [**colorfly 117A Toner Cartridge for HP 117A Compatible for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A (4 Pack)**colorfly**£32.33**1 rev1y ago](https://www.amazon.co.uk/dp/B0F8H3BRW7) [**117A Toner Cartridge Compatible for HP 117A for Color LaserJet MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A Ink - Black Cyan Yellow Magenta 4-Pack**OnmiToner**£105.69**20 rev1y ago](https://www.amazon.co.uk/dp/B0DQ9L7LVY) [**117A Toner Cartridges Compatible with HP 117A 117 Colour Laser MFP 150nw 150a 179fwg 178nwg 179fnw 178nw 179 178 150 W2070A W2071A W2072A W2073A 4-Pack (Black Cyan Yellow Magenta)**INKCLOUD**£33.92**35 rev2y ago](https://www.amazon.co.uk/dp/B0CW3CF33D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRINKUS 117A Toner Cartridges Replacement for HP 117A W2072A W2070A W2071A W2073A Compatible for Color Laserjet MFP 150nw 179fwg 178nwg 179fnw 178nw 150a 179 178 150 (Black Cyan Yellow Magenta 4-Pack)**PRINKUS**£116.19**4.6★**▲ 378%**](https://www.amazon.co.uk/dp/B0GFD8NP3G) [**colorfly 117A Toner Cartridge for HP 117A Compatible for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A (4 Pack)**colorfly**£32.33**5.0★**▲ 198%**](https://www.amazon.co.uk/dp/B0F8H3BRW7) [**117AToner Cartridges Replacement for HP 117A 117 for HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (4-Pack Black Cyan Yellow Magenta)**WOWTONER**£112.26**4.4★**▲ 195%**](https://www.amazon.co.uk/dp/B0FBG4S8V6) [**117A Toner Cartridges Compatible with HP 117A 117 Colour Laser MFP 150nw 150a 179fwg 178nwg 179fnw 178nw 179 178 150 W2070A W2071A W2072A W2073A 4-Pack (Black Cyan Yellow Magenta)**INKCLOUD**£33.92**4.6★**▲ 164%**](https://www.amazon.co.uk/dp/B0CW3CF33D) [**Cool Toner 117A Cartridge Compatible with HP Color Laser MFP 178nw 179fnw 150nw 150a 178nwg 179fwg 178 179 150 W2070A W2071A W2072A W2073A 117A Ink (Black Cyan Yellow Magenta Pack of 4)**Cool Toner**£40.39**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B08RMNGBG8)
**~~View all trending →~~**
## **What buyers say about hp 117a**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compatibility-Overall**28%
*“it compatible”*
**Value For Money**20%
*“worth the price”*
**Print Quality**20%
*“You quality printing, great company and excellent price with fast delivery”*
**Assembly/Installation**9%
*“Easy to install”*
**Quality-Overall**7%
*“Excellent Quality”*
**Color**4%
*“The contrast is sharp and clear”*
**Durability**3%
*“I always buy the original Tonner lasts well”*
**Printing Speed**2%
*“the printer recognised them without any issues”*
**Ease Of Use**2%
*“printer is easy to use”*
**Cartridge/Ink Quality**1%
*“The 4-pack offers great savings compared to original HP cartridges”*
### **What buyers complain about **
**Quality-Overall**50%
*“I have had to reorder a better quality product”*
**Value For Money**25%
*“Toner cartridges hugely expensive”*
### **Top return reasons **
**Compatibility-Overall**39%
**Size-Overall**15%
**Functionality-Overall**13%
**Ink Refill**11%
**Color**5%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**3%
**Durability**3%
**Product Condition**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is hp 117a profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hp 117a niche?**
- 11 brands and 82 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in hp 117a?**
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for hp 117a peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the hp 117a niche?**
- Listings span £32.33–£116.19; the average listing price is £54.19 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.
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