---
title: "Hdmi Adapter — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/hdmi-adapter"
last_updated: "2026-07-31T15:55:25.977Z"
locale: en
meta:
description: "Niche score 43/100 · £43K/yr market · 95K searches/yr · £6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £43K/yr market · 95K searches/yr · £6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hdmi Adapter — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **hdmi adapter**
**Skip it**
Prices mostly outside the sweet spot ($3.16–$14.86) — this niche doesn't clear our bar today.
Market size 11Growth 15Conversion 73Competition 59Returns 80Price range 0Avg price 19Brand share 69Review moat 21Quality gap 67
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****11,644.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.74**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£43K**
£43K/yr · 95K searches
**Price range**
**Bad****£3.16–£14.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hdmi adapter is a £43K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hdmi adapter market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£54K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**30%**
- Anker18% - BENFEI17% - GANA13% - UGREEN9% - HOPLAZA7% - LEENUE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -20.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/hdmi-adapter/trend)
## **Top hdmi adapter search terms**
- **hdmi adapter**70K/yr-21.6%4.8% conv. - **hdmi adapter for tv**11K/yr-25.0%3.8% conv. - **hdmi adaptor**6K/yr-18.9%4.6% conv. - **benfei**5K/yr+1.4%2.7% conv. - **benfei usb c hub**3K/yr-12.7%6.6% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/hdmi-adapter/search-terms)
## **Top hdmi adapter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anker USB C Hub 5-in-1 USB Hub for Laptops 4K HDMI Multiport Adapter with 90W Max Power Delivery USBC & USBA Data Ports USB C Dongle Compact for MacBook Dell and More (Charger Not Included)**Anker**£7.79**4.6★3,246 rev](https://www.amazon.co.uk/dp/B0DKT8BB4M) [2**HDMI Switch GANA Gold Plated 3-Port HD MI Switcher/HDMI Splitter/Supports Full HD1080p/3D with High Speed Cable**GANA**£6.52**4.3★24,041 rev](https://www.amazon.co.uk/dp/B075R2DFJ1) [3**UGREEN USB C Hub Revodok 5-in-1 USB Hub for Laptops 4K HDMI to USB-C Adapter 100W PD 3 USB-A Data Ports Aluminum Compact Multiport Adapter for MacBook Air/Pro HP Dell iPad Galaxy Dex**UGREEN**£7.24**4.5★29,885 rev](https://www.amazon.co.uk/dp/B0BR3M8XHK) [4**USB C to HDMI Adapter Type c to HDMI 4K Adapter (Thunderbolt 3/4 Compatible) with Video Audio Output for iPhone 15 MacBook Pro 2018/2017/2016 Samsung Note 9/S9/Note 8/S8 Huawei Mate 20 and More**HOPLAZA**£5.96**4.3★19,676 rev](https://www.amazon.co.uk/dp/B07TD515P2) [5**BENFEI USB-C Hub 5-in-1 with 4K HDMI 3 USB-A 3.2 GEN2 10Gbps 100W PD Silicone Woven Cable Aluminum Case Compatible with MacBook iPad iPhone 15/16 Series**BENFEI**£6.90**4.5★20,411 rev](https://www.amazon.co.uk/dp/B0CSYYKB97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BENFEI 4K DisplayPort to HDMI Adapter 2-Pack Unidirectional DP 1.2 Computer to HDMI 1.4 Screen Converter Male to Female - Compatible with Laptop Desktop Monitor HDTV AMD/NVIDIA Graphics**BENFEI**£6.49**334 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ5M8Q71) [**LEENUE HDMI Coupler 8K Female to Female Connector HDMI 2.1 Aluminum Adapter Supports 8K@60Hz/4K@120Hz for HDTV Roku Stick Monitor Projector Gaming Console**LEENUE**£4.16**372 rev1y ago](https://www.amazon.co.uk/dp/B0F4WSCMFB) [**1PC 4K USB C to HDMI Adapter Type-C Male to Female UHD Screen Converter**DAJING**£4.67**75 rev1y ago](https://www.amazon.co.uk/dp/B0FCF6QLF9) [**HDMI to AV 3RCA Adapter Adapter Hdmi for Tv Component Connector 1080P High Definition Video Audio Digital Signal Converter Suitable for Pc Hdtv Dvd Projector**Gruvox**£4.27**41 rev1y ago](https://www.amazon.co.uk/dp/B0CQPBHKBM) [**UANTIN Display Port to HDMI 4K Adapter | Braided DP DisplayPort Male to HDMI Female Uni-Directional Converter for PC Dell HP AMD NVIDIA Laptop HDTV Monitor and Other Passive**UANTIN**£6.11**457 rev1y ago](https://www.amazon.co.uk/dp/B0CYHB956B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BENFEI 4K DisplayPort to HDMI Adapter 2-Pack Unidirectional DP 1.2 Computer to HDMI 1.4 Screen Converter Male to Female - Compatible with Laptop Desktop Monitor HDTV AMD/NVIDIA Graphics**BENFEI**£6.49**4.4★**▲ 288%**](https://www.amazon.co.uk/dp/B0FQ5M8Q71) [**VCE HDMI Extension Cable 4K HDMI Male to Female Extender Cable for TV Stick Roku Stick 1 Pack 14cm**VCE**£3.97**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B08CZT6LZH) [**1PC 4K USB C to HDMI Adapter Type-C Male to Female UHD Screen Converter**DAJING**£4.67**3.9★**▲ 121%**](https://www.amazon.co.uk/dp/B0FCF6QLF9) [**LEENUE HDMI Extension Cable 4K 20cm High Speed Male to Female Cable Short HDMI Extender Supports 4K@60Hz 3D UHD 2160p Compatible with Fire TV Stick HDTV Monitor 1 Pack**LEENUE**£4.20**4.6★**▲ 116%**](https://www.amazon.co.uk/dp/B0CWV483XR) [**LEENUE HDMI Coupler 8K Female to Female Connector HDMI 2.1 Aluminum Adapter Supports 8K@60Hz/4K@120Hz for HDTV Roku Stick Monitor Projector Gaming Console**LEENUE**£4.16**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0F4WSCMFB)
**~~View all trending →~~**
## **What buyers say about hdmi adapter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent build quality”*
**Advertised Vs Actual Product**15%
*“Exactly as advertised”*
**Value For Money**13%
*“Great value”*
**Connectivity-Overall**8%
*“Nice connectivity”*
**Compatibility-Overall**7%
*“Compatibility”*
**Socket/Port/Plug**5%
*“the ports perform exactly as expected”*
**Portability**5%
*“Its very portable”*
**Ease Of Use**5%
*“Super convenient”*
**Design-Overall**3%
*“Design is good”*
**Durability**2%
*“I still use it - it still works”*
### **What buyers complain about **
**Functionality-Overall**19%
*“randomly cuts out for about 5 seconds and then comes back on”*
**Durability**15%
*“Stopped working after about a week of use”*
**Connectivity-Overall**8%
*“causing connected devices to disconnect unexpectedly”*
**Compatibility-Overall**8%
*“Id rather say spend more money to get something solid which doesn't give you compatibility issues”*
**Socket/Port/Plug**7%
*“Issues with usb ports”*
**Quality-Overall**6%
*“looks really cheaply made”*
**Charging**3%
*“then stops charging macbook”*
**Size-Overall**2%
*“are too long”*
**Defective Material/Parts**2%
*“Defective Item”*
**Signal Strength**2%
*“Don't need super deluxe 8k signal”*
### **Top return reasons **
**Compatibility-Overall**32%
**Functionality-Overall**26%
**Connectivity-Overall**14%
**Socket/Port/Plug**7%
**Size-Overall**5%
**Defective Material/Parts**4%
**Charging**3%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
**Length**1%
## **Common questions**
- **Is hdmi adapter profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hdmi adapter niche?**
- 18 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in hdmi adapter?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Connectivity-Overall. The return rate is 1.8%.
- **When does demand for hdmi adapter peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hdmi adapter niche?**
- Listings span £3.16–£14.86; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 11,644 reviews — the moat a new listing must climb.
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