---
title: "Search terms — folding keyboard - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/folding-keyboard/search-terms"
last_updated: "2026-07-31T16:09:29.146Z"
locale: en
meta:
  description: "Niche score 44/100 · £113K/yr market · 250K searches/yr · £26.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £113K/yr market · 250K searches/yr · £26.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — folding keyboard - Flapen"
---

# **folding keyboard**

**Skip it**

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 14Conversion 22Competition 51Returns 41Price range 86Avg price 95Brand share 47Review moat 61Quality gap 76

**Avg price**

**Incredible****£26.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.81–£48.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,043.92**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£113K**

£113K/yr · 250K searches

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch