---
title: "External Blu Ray Drive — £126K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/external-blu-ray-drive"
last_updated: "2026-07-31T14:59:01.324Z"
locale: en
meta:
description: "Niche score 40/100 · £126K/yr market · 179K searches/yr · £59.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £126K/yr market · 179K searches/yr · £59.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "External Blu Ray Drive — £126K/yr Amazon UK Niche (2026) - Flapen"
---
# **external blu ray drive**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 29Growth 22Conversion 15Competition 28Returns 32Price range 75Avg price 90Brand share 31Review moat 48Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£59.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£19.67–£126.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,651.24**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£126K**
£126K/yr · 179K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, external blu ray drive is a £126K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **external blu ray drive market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£149K–£179K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **71%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**9%**
- Verbatim37% - Wbacon17% - ASUS14% - BUNUD11% - Vutlace6% - TYYWGD4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/external-blu-ray-drive/trend)
## **Top external blu ray drive search terms**
- **external blu-ray drives**34K/yr-6.6%0.6% conv. - **external blu ray drive**26K/yr-8.0%1.3% conv. - **blu ray drive**18K/yr+2.8%0.7% conv. - **external blu ray drive for pc**15K/yr-24.1%1.2% conv. - **verbatim 43888**9K/yr+15.9%4.4% conv. - **blu ray writer**9K/yr-6.6%0.8% conv. - **bluray drive external**8K/yr-11.1%0.9% conv. - **external blu ray player**7K/yr+2.5%0.7% conv. - **blu ray burner**7K/yr+18.2%1.4% conv. - **bluray drive**5K/yr-18.9%0.5% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/external-blu-ray-drive/search-terms)
## **Top external blu ray drive products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Verbatim Blu-Ray DVD-Drive 43888 - External - Black**Verbatim**£85.78**4.3★3,483 rev](https://www.amazon.co.uk/dp/B07MTP9VKX) [2**External Blu Ray Drive USB 3.0 and Type-C Blu Ray Drive with Extension Data Cable Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop**Wbacon**£37.12**3.8★669 rev](https://www.amazon.co.uk/dp/B0FPC2VKPX) [3**External Blu Ray DVD Drive USB 3.0 & Type-C Blu-Ray Burner Writer with SD/TF & USB Ports Slim Optical 3D BD Bluray Drive for Laptop Mac MacBook Pro Air iMac PC Apple Windows 11/10**BUNUD**£63.43**4.2★2,241 rev](https://www.amazon.co.uk/dp/B0B7WNGMRS) [4**ASUS SBW-06D5H-U external 6X Blu-ray writer USB 3.1 Gen 1 USB Type C + Type A cable Mac Compatible M-DISC support Disc Encryption NERO Backitup E-Media**ASUS**£89.46**4.4★627 rev](https://www.amazon.co.uk/dp/B07P617CT9) [5**ASUS BW-16D1X-U external 16X Blu-ray writer USB 3.0 Mac Compatible M-DISC support Disc Encryption Unlimited Webstorage(12 months) NERO Backitup E-Media**ASUS**£126.52**4.3★280 rev](https://www.amazon.co.uk/dp/B08VW52GNX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lefunpets External Blu-ray Drive with USB 3.0 Type-C Portable Blu Ray Drive Portable 3D CD DVD Burner Optical Bluray Drive for Laptop PC Desktop Windows 11 10 Mac OS**Lefunpets**£44.41**4 rev2mo ago](https://www.amazon.co.uk/dp/B0H1C6CSGT) [**Lefunpets External Blu Ray Drive USB 3.0 & Type-C Blu Ray Drive Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop**Lefunpets**£40.39**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXJLYYN3) [**Vutlace 7 in 1External Blu Ray Drive USB 3.0 Type-C Support 100G BD DVD CD External Blu ray Player Ultra-Slim Bluray Drive with TF/SD Port Compatible with Windows XP/7/8/10/11 Mac Laptop Desktop**Vutlace**£43.07**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GVDSF9JQ) [**Vutlace External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light Portable Ultra-Slim Bluray Drive with SD Port Compatible with Windows/Mac/Linux Laptop Desktop**Vutlace**£51.20**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GTQKRGV1) [**TYYWGD External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light 100G Disc R/W USB 3.0/Type-C Hub for Windows/Mac/Linux**TYYWGD**£49.77**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G5PQM9F3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lefunpets External Blu Ray Drive USB 3.0 & Type-C Blu Ray Drive Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop**Lefunpets**£40.39**5.0★**▲ 244%**](https://www.amazon.co.uk/dp/B0GXJLYYN3) [**Vutlace 7 in 1External Blu Ray Drive USB 3.0 Type-C Support 100G BD DVD CD External Blu ray Player Ultra-Slim Bluray Drive with TF/SD Port Compatible with Windows XP/7/8/10/11 Mac Laptop Desktop**Vutlace**£43.07**2.4★**▲ 243%**](https://www.amazon.co.uk/dp/B0GVDSF9JQ) [**Lefunpets External Blu-ray Drive with USB 3.0 Type-C Portable Blu Ray Drive Portable 3D CD DVD Burner Optical Bluray Drive for Laptop PC Desktop Windows 11 10 Mac OS**Lefunpets**£44.41**1.9★**▲ 241%**](https://www.amazon.co.uk/dp/B0H1C6CSGT) [**Vutlace External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light Portable Ultra-Slim Bluray Drive with SD Port Compatible with Windows/Mac/Linux Laptop Desktop**Vutlace**£51.20**5.0★**▲ 240%**](https://www.amazon.co.uk/dp/B0GTQKRGV1) [**Verbatim 43889 Slimline External Blu-Ray Writer USB 3.1 GEN 1 with USB-C Connection**Verbatim**£92.67**4.3★**▲ 124%**](https://www.amazon.co.uk/dp/B07MCXKDNM)
**~~View all trending →~~**
## **What buyers say about external blu ray drive**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Great price too”*
**Quality-Overall**13%
*“Very reliable it does what it says”*
**Compatibility-Overall**9%
*“Perfect for Windows 11 and Ubuntu Linux”*
**Advertised Vs Actual Product**8%
*“Works exactly as it should”*
**Ease Of Use**7%
*“Easy to use”*
**Software/Application**5%
*“It works with all common software straight away, and its slim design makes it super easy to carry and store”*
**Data Transfer Speed**5%
*“Worked straight out of the box, quick too”*
**Functionality-Overall**4%
*“Works well and very compact”*
**Portability**4%
*“The unit is compact”*
**Connectivity-Overall**4%
*“connects very fast the durability is unmatchable high recommended”*
### **What buyers complain about **
**Functionality-Overall**29%
*“Poor Performance”*
**Durability**10%
*“Broke after 6 months”*
**Quality-Overall**9%
*“Garbage product”*
**Compatibility-Overall**8%
*“Will not work with a Chromebook”*
**Connectivity-Overall**5%
*“wouldnt connect to the laptop at all”*
**Value For Money**5%
*“A waste of money”*
**Software/Application**5%
*“the software was quite expensive”*
**Advertised Vs Actual Product**3%
*“Doesn't work as advertised”*
**Noise Level**3%
*“very loud”*
**Socket/Port/Plug**2%
*“Doesn't work pc can't pick it up ive tried different sockets to no avail so wont be buying from that seller again”*
### **Top return reasons **
**Functionality-Overall**40%
**Compatibility-Overall**28%
**Connectivity-Overall**7%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**2%
**Noise Level**2%
**Software/Application**2%
**Quality-Overall**1%
**Durability**1%
**Socket/Port/Plug**1%
## **Common questions**
- **Is external blu ray drive profitable to sell on Amazon United Kingdom?**
- The niche generates £126K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the external blu ray drive niche?**
- 9 brands and 82 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in external blu ray drive?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 4.4%.
- **When does demand for external blu ray drive peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the external blu ray drive niche?**
- Listings span £19.67–£126.52; the average listing price is £59.69 (sweet spot $15–$100). The average incumbent carries 1,651 reviews — the moat a new listing must climb.
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