---
title: "Reviews — excel shortcuts mouse mat - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/excel-shortcuts-mouse-mat/reviews"
last_updated: "2026-07-31T16:19:23.386Z"
locale: en
meta:
  description: "Niche score 42/100 · £71K/yr market · 148K searches/yr · £8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £71K/yr market · 148K searches/yr · £8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — excel shortcuts mouse mat - Flapen"
---

# **excel shortcuts mouse mat**

**Skip it**

Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 0Conversion 67Competition 45Returns 97Price range 34Avg price 22Brand share 63Review moat 72Quality gap 37

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****600.61**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.78–£20.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.06**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£71K**

£71K/yr · 148K searches

**Growth**

**Bad****-58.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")