---
title: "Excel Shortcuts Mouse Mat — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/excel-shortcuts-mouse-mat"
last_updated: "2026-07-31T14:52:03.186Z"
locale: en
meta:
description: "Niche score 42/100 · £71K/yr market · 148K searches/yr · £8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £71K/yr market · 148K searches/yr · £8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Excel Shortcuts Mouse Mat — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **excel shortcuts mouse mat**
**Skip it**
Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 0Conversion 67Competition 45Returns 97Price range 34Avg price 22Brand share 63Review moat 72Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****600.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.78–£20.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£71K**
£71K/yr · 148K searches
**Growth**
**Bad****-58.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, excel shortcuts mouse mat is a £71K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **excel shortcuts mouse mat market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£48K–£64K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **257 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**28%**
- FYNIGO19% - Zoolyx17% - TempFoo16% - Pixiecube10% - AILRINNI6% - Loop Hut5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/excel-shortcuts-mouse-mat/trend)
## **Top excel shortcuts mouse mat search terms**
- **excel cheat sheet desk mat**77K/yr-51.7%4.9% conv. - **excel mouse mat**27K/yr-73.1%4.8% conv. - **excel shortcut desk mat**5K/yr-39.6%3.7% conv. - **excel cheat sheet**5K/yr-37.4%1.6% conv. - **excel desk mat**4K/yr-13.0%4.1% conv. - **exel cheat sheet mouse mat**4K/yr-48.7%4.0% conv. - **excel shortcuts**5K/yr-45.5%0.4% conv. - **excel pad**8K/yr-90.3%1.2% conv. - **excel mat**4K/yr-54.8%3.7% conv. - **excel mouse pad**5K/yr-63.9%2.5% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/excel-shortcuts-mouse-mat/search-terms)
## **Top excel shortcuts mouse mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MATKING Excel Cheat Sheet Desk Mat(2026 Pro) 231+ Shortcuts Large Mouse Mat 800x300x3mm XXL Waterproof Desk Pad with Stitched Edges and Non-Slip Rubber Base for Office Home Office and Gaming**FYNIGO**£8.05**4.7★38 rev](https://www.amazon.co.uk/dp/B0GVFRQ5WR) [2**Excel Cheat Sheet Desk Mat XXL Large Mouse Pad 40x90x0.3cm Excel Shortcuts Mousemat - Gaming Mousepad for Home Ofice Desks Computer Keyboard Laptop Protector Black Decor Accessories Gifts**TempFoo**£9.02**4.3★92 rev](https://www.amazon.co.uk/dp/B0FKLYL5BV) [3**Zoolyx Excel Cheat Sheet Desk Mat 80x30x0.3cm Office Mouse Mat**Zoolyx**£8.17**4.5★122 rev](https://www.amazon.co.uk/dp/B0D14B9C6V) [4**Excel Cheat Sheet Desk Pad | Excel Shortcut Keys Mouse Pad - Extended Large XL Cheat Sheet Gaming Mousepad | PC Office Spreadsheet Keyboard Mat | Non-Slip Stitched Edge**Pixiecube**£17.20**4.6★5,585 rev](https://www.amazon.co.uk/dp/B0CNDF682X) [5**AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming**AILRINNI**£5.90**4.5★27 rev](https://www.amazon.co.uk/dp/B0FNR2W3XM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LXLRHH Excel Cheat Sheet Desk Mat & Mouse Pad Shortcut Keys Mousepad Water-Resistant Mousepad with Non-Slip Rubber Base Speed Gaming Mouse Mat for Home Office Desks Computer Laptop 26 * 21cm**LXLRHH**£4.32**11 rev1mo ago](https://www.amazon.co.uk/dp/B0H5C5FK6P) [**MATKING Excel Cheat Sheet Desk Mat(2026 Pro) 231+ Shortcuts Large Mouse Mat 800x300x3mm XXL Waterproof Desk Pad with Stitched Edges and Non-Slip Rubber Base for Office Home Office and Gaming**FYNIGO**£8.05**38 rev3mo ago](https://www.amazon.co.uk/dp/B0GVFRQ5WR) [**Tel Charme * 80x30cm Large Mouse Mat Excel Cheat Sheet Desk Pad Extended Mouse Mat with Non-Slip Base & Stitched Edge for Home Office Computer Keyboard Laptop Black**Tel Charme ***£5.32**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GR91FM91) [**Zoolyx Excel Cheat Sheet Desk Mat 80x30cm Office Accessory**Zoolyx**£8.30**385 rev5mo ago](https://www.amazon.co.uk/dp/B0GJMNW4CQ) [**Asheyya Excel Cheat Sheet Desk Mat 30 x 25cm Non Slip Excel Mouse Mat with Essential Formulas for Home Office Gaming Laptop**Asheyya**£5.13**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GJSGW69Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MATKING Excel Cheat Sheet Desk Mat(2026 Pro) 231+ Shortcuts Large Mouse Mat 800x300x3mm XXL Waterproof Desk Pad with Stitched Edges and Non-Slip Rubber Base for Office Home Office and Gaming**FYNIGO**£8.05**4.7★**▲ 446%**](https://www.amazon.co.uk/dp/B0GVFRQ5WR) [**LXLRHH Excel Cheat Sheet Desk Mat & Mouse Pad Shortcut Keys Mousepad Water-Resistant Mousepad with Non-Slip Rubber Base Speed Gaming Mouse Mat for Home Office Desks Computer Laptop 26 * 21cm**LXLRHH**£4.32**4.5★**▲ 442%**](https://www.amazon.co.uk/dp/B0H5C5FK6P) [**Tel Charme * 80x30cm Large Mouse Mat Excel Cheat Sheet Desk Pad Extended Mouse Mat with Non-Slip Base & Stitched Edge for Home Office Computer Keyboard Laptop Black**Tel Charme ***£5.32**5.0★**▲ 440%**](https://www.amazon.co.uk/dp/B0GR91FM91) [**Zoolyx Excel Cheat Sheet Desk Mat 80x30cm Office Accessory**Zoolyx**£8.30**4.5★**▲ 374%**](https://www.amazon.co.uk/dp/B0GJMNW4CQ) [**Office Shortcuts Mouse Mat Small Excel Cheat Sheet Desk Mat Portable Mouse Pad with Windows Cheat Sheet Gaming Mouses Pad Functions Waterproof Non-Slip Shortcut Mouses Pads for Office & Travel**Embhlitfe**£5.44**4.2★**▲ 245%**](https://www.amazon.co.uk/dp/B0GHNRC7BF)
**~~View all trending →~~**
## **What buyers say about excel shortcuts mouse mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Value For Money**12%
*“Worth the money”*
**Ease Of Use**12%
*“Very useful”*
**Size-Overall**8%
*“It's certainly big enough”*
**Print Quality**5%
*“Superb quality and useful print”*
**Office Usability**4%
*“Useful if you spend lots of time in Excel”*
**Durability**3%
*“durable”*
**Functionality-Overall**3%
*“it is useful to have all those shortcuts that you've forgotten conveniently to hand without having paper taped to the monitor”*
**Advertised Vs Actual Product**2%
*“exactly as described”*
**Ease Of Cleaning**2%
*“wipe clean fabric”*
### **What buyers complain about **
**Thickness**11%
*“A bit thin to be honest”*
**Quality-Overall**8%
*“the attention to quality was lacking slightly in the grammar”*
**Size-Overall**7%
*“It is rather long. 31”*
**Office Usability**4%
*“more of a novelty once youre familiar with Excel”*
**Advertised Vs Actual Product**3%
*“There are mistakes on every section”*
**Durability**2%
*“Looks good but within 2 weeks the writing has started flaking off and leaving bits all over my desk”*
**Ease Of Use**2%
*“always struggle with it no matter how much I use it”*
**Scratch Resistance**1%
*“which can get damaged more easily”*
**Display Colors**1%
*“The coloured key images are a little less clear”*
**Flatness**1%
*“the mat quickly lies flat”*
### **Top return reasons **
**Size-Overall**65%
**Quality-Overall**12%
**Compatibility-Overall**6%
**Functionality-Overall**6%
**Advertised Vs Actual Product**3%
**Software/Application**3%
**Smell**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is excel shortcuts mouse mat profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 23 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -58.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the excel shortcuts mouse mat niche?**
- 19 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in excel shortcuts mouse mat?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for excel shortcuts mouse mat peak?**
- Demand peaks in Mar–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the excel shortcuts mouse mat niche?**
- Listings span £3.78–£20.72; the average listing price is £8.06 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.
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