---
title: "Search terms — european to uk plug adaptor - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/european-to-uk-plug-adaptor/search-terms"
last_updated: "2026-07-31T07:22:56.873Z"
locale: en
meta:
  description: "Niche score 64/100 · £1.8M/yr market · 1.5M searches/yr · £7.59 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £1.8M/yr market · 1.5M searches/yr · £7.59 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — european to uk plug adaptor - Flapen"
---

# **european to uk plug adaptor**

**Launch it**

A $1.8M/yr market growing +89.4% this quarter with returns at 0.4% — clears our launch bar.

Market size 92Growth 87Conversion 97Competition 35Returns 98Price range 17Avg price 21Brand share 61Review moat 41Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.8M**

£1.8M/yr · 1.5M searches

**Growth**

**Great****+89.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,440**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.59**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.75–£17.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100