---
title: "Epson 604 Ink Cartridge — £876K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/epson-604-ink-cartridge"
last_updated: "2026-07-31T08:51:09.318Z"
locale: en
meta:
description: "Niche score 61/100 · £876K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £876K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Epson 604 Ink Cartridge — £876K/yr Amazon UK Niche (2026) - Flapen"
---
# **epson 604 ink cartridge**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 18Conversion 84Competition 65Returns 97Price range 85Avg price 95Brand share 25Review moat 31Quality gap 65
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£22.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.82–£57.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£876K**
£876K/yr · 412K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,392.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, epson 604 ink cartridge is a £876K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **epson 604 ink cartridge market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£917K–£1.1M**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**8%**
- Epson64% - Gureef12% - Paeolos6% - Inkjello5% - CATJOY3% - Torvon2% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/epson-604-ink-cartridge/trend)
## **Top epson 604 ink cartridge search terms**
- **epson ink cartridges multipack**121K/yr-10.4%6.1% conv. - **epson ink**39K/yr-19.2%3.7% conv. - **epson 604 ink cartridge**35K/yr-8.6%9.6% conv. - **epson printer ink**25K/yr-24.2%3.9% conv. - **epsom printer ink cartridges**25K/yr-13.6%4.2% conv. - **epson xp2200 ink cartridges**21K/yr+1.6%11.2% conv. - **epson ink cartridges**27K/yr-21.3%3.0% conv. - **604xl ink cartridges**21K/yr-17.8%10.3% conv. - **epson printer ink cartridges**14K/yr-10.8%4.3% conv. - **epson xp 4200 ink cartridges**10K/yr-1.9%11.3% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/epson-604-ink-cartridge/search-terms)
## **Top epson 604 ink cartridge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£44K10%£88K15%£131K20%£175K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Epson 604 Pineapple Genuine Multipack 4-colours Ink Cartridges**Epson**£28.82**4.3★5,216 rev](https://www.amazon.co.uk/dp/B0B8X2D5DD) [2**Epson 604 Pineapple Genuine Multipack Eco-Friendly Packaging 4-Colours Ink Cartridges**Epson**£27.59**4.4★1,464 rev](https://www.amazon.co.uk/dp/B0B8X3MTZC) [3**Paeolos Replacement for 604XL Ink Cartridges Compatibles for Epson Multipack Compatible with Expression Home XP-2200 XP-2205 XP-3200 XP-3205 XP-4200 XP-4205 Workforce WF-2910 WF-2930(12 Pack)**Paeolos**£14.36**4.4★217 rev](https://www.amazon.co.uk/dp/B0DW8MTJJ9) [4**Epson 603 Starfish Genuine 4-Colours Multipack Ink Cartridges**Epson**£22.26**4.4★19,318 rev](https://www.amazon.co.uk/dp/B07VVSTH27) [5**Epson 29 Strawberry Genuine Multipack 4-colours Ink Cartridges Claria Home Ink**Epson**£32.37**4.6★13,201 rev](https://www.amazon.co.uk/dp/B013DHM7F2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CATJOY Compatible with 604XL Ink Cartridges Multipack Compatible with Epson XP 2200 Ink XP-3200 XP-4200 XP-2205 XP-4205 Workforce WF-2910 WF-2930(10 Pack)**CATJOY**£14.02**103 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLSGCG9) [**ColorKing Compatible 604XL Ink Cartridges Replacement for Epson 604 Ink Cartridge for Epson XP2200 Ink Cartridges for XP-3200 XP-4200 XP-2205 XP-3205 XP-4205 Workforce WF-2935 WF-2910 WF-2930 WF-2950**ColorKing**£13.55**1,687 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGXNHBH) [**Torvon Ink Cartridges Replacement for Epson 604 604XL Ink cartridge Compatible with Epson XP2200 XP 3200 XP2205 XP-3205 XP-4200 XP-4205 WorkForce WF-2910 WF-2930 WF-2935 WF-2950 (10-Pack)**Torvon**£10.89**55 rev1y ago](https://www.amazon.co.uk/dp/B0FHL15J18) [**Inkjello 604XL Ink Cartridge Replacement for Epson XP-2200 XP-2205 XP-3200 XP-3205 XP-4200 XP-4205 WorkForce WF-2910DWF WF-2930DWF WF-2935DWF WF-2950DWF Black Cyan Magenta Yellow (20 pack)**Inkjello**£19.79**169 rev1y ago](https://www.amazon.co.uk/dp/B0F6JR18G4) [**Paeolos Replacement for 604XL Ink Cartridges Compatibles for Epson Multipack Compatible with Expression Home XP-2200 XP-2205 XP-3200 XP-3205 XP-4200 XP-4205 Workforce WF-2910 WF-2930(12 Pack)**Paeolos**£14.36**217 rev1y ago](https://www.amazon.co.uk/dp/B0DW8MTJJ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JoyPrinting 102 Ink Replacement for Epson 102 Ink Bottle Refills Compatible with Epson EcoTank ET-2750 ET-2700 ET-2756 ET-2850 ET-2856 ET-2851 ET-3700 ET-3750 ET-4750 ET-4850 ET-4856 (BK/C/M/Y 4-PK)**JoyPrinting**£10.43**4.5★**▲ 238%**](https://www.amazon.co.uk/dp/B09HK3PGQH) [**Torvon Ink Cartridges Replacement for Epson 604 604XL Ink cartridge Compatible with Epson XP2200 XP 3200 XP2205 XP-3205 XP-4200 XP-4205 WorkForce WF-2910 WF-2930 WF-2935 WF-2950 (10-Pack)**Torvon**£10.89**4.2★**▲ 89%**](https://www.amazon.co.uk/dp/B0FHL15J18) [**Epson 604 Pineapple Genuine Multipack Eco-Friendly Packaging 4-Colours Ink Cartridges**Epson**£27.59**4.4★**▲ 81%**](https://www.amazon.co.uk/dp/B0B8X3MTZC) [**Inkjello 604XL Ink Cartridge Replacement for Epson XP-2200 XP-2205 XP-3200 XP-3205 XP-4200 XP-4205 WorkForce WF-2910DWF WF-2930DWF WF-2935DWF WF-2950DWF Black Cyan Magenta Yellow (20 pack)**Inkjello**£19.79**4.2★**▲ 70%**](https://www.amazon.co.uk/dp/B0F6JR18G4) [**Greenjob Compatible 604XL Ink Cartridge Replacement for Epson 604 Ink Cartridges Multipack Compatible with Expression Home XP-2200 XP-2205 XP-3200 XP-3205 XP-4200 XP-4205 WF-2910 WF-2930 (12-Pack)**Greenjob**£13.35**4.1★**▲ 58%**](https://www.amazon.co.uk/dp/B0D7BMCD5Z)
**~~View all trending →~~**
## **What buyers say about epson 604 ink cartridge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Value for money”*
**Quality-Overall**12%
*“I found this item was consistent in quality”*
**Advertised Vs Actual Product**10%
*“Item as shown”*
**Cartridge/Ink Quality**8%
*“Ink quality is good”*
**Compatibility-Overall**7%
*“The are compatible”*
**Print Quality**5%
*“printing looks good too”*
**Assembly/Installation**5%
*“Easy to install”*
**Color**2%
*“Colours were very good as well”*
**Ink Refill**2%
*“Best one multicolour colour ink”*
**Size-Overall**2%
*“Cartridges fit my Epson printer”*
### **What buyers complain about **
**Compatibility-Overall**23%
*“NOT COMPATIBLE”*
**Cartridge Capacity**11%
*“Unsatisfactory ink cartridge”*
**Functionality-Overall**11%
*“Ink doesnt work”*
**Value For Money**9%
*“why is it so expensive”*
**Durability**7%
*“don't last”*
**Color**6%
*“Colours dull”*
**Quality-Overall**4%
*“Poor quality”*
**Cartridge/Ink Quality**4%
*“Poor quality ink”*
**Size-Overall**3%
*“Don't fit”*
**Dry/Empty Ink**2%
*“Only one cartridge had ink the rest were empty”*
### **Top return reasons **
**Compatibility-Overall**34%
**Functionality-Overall**17%
**Ink Refill**16%
**Size-Overall**8%
**Cartridge/Ink Quality**4%
**Color**3%
**Cartridge Capacity**3%
**Print Quality**3%
**Advertised Vs Actual Product**2%
**Dry/Empty Ink**2%
## **Common questions**
- **Is epson 604 ink cartridge profitable to sell on Amazon United Kingdom?**
- The niche generates £876K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the epson 604 ink cartridge niche?**
- 12 brands and 133 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in epson 604 ink cartridge?**
- Top complaints mined from reviews: Compatibility-Overall, Cartridge Capacity, Functionality-Overall. The return rate is 0.7%.
- **When does demand for epson 604 ink cartridge peak?**
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the epson 604 ink cartridge niche?**
- Listings span £8.82–£57.16; the average listing price is £22.92 (sweet spot $15–$100). The average incumbent carries 3,392 reviews — the moat a new listing must climb.
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