---
title: "Epson 104 Ink Bottle Multipack — £132K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/epson-104-ink-bottle-multipack"
last_updated: "2026-07-31T12:41:20.490Z"
locale: en
meta:
description: "Niche score 40/100 · £132K/yr market · 61K searches/yr · £12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £132K/yr market · 61K searches/yr · £12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Epson 104 Ink Bottle Multipack — £132K/yr Amazon UK Niche (2026) - Flapen"
---
# **epson 104 ink bottle multipack**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 98Competition 16Returns 96Price range 56Avg price 53Brand share 7Review moat 41Quality gap 20
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£5.90–£26.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,431.31**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£132K**
£132K/yr · 61K searches
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, epson 104 ink bottle multipack is a £132K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **epson 104 ink bottle multipack market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£99K–£124K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**70**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Epson81% - LeciRoba5% - JoyPrinting4% - Cartridgeify3% - SubliPlus+3% - SHUOLEI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/epson-104-ink-bottle-multipack/trend)
## **Top epson 104 ink bottle multipack search terms**
- **epson ecotank ink**17K/yr-1.0%8.1% conv. - **epson 102 multipack**7K/yr-5.1%22.1% conv. - **epson 104**6K/yr-10.8%17.8% conv. - **epson 102 ink**6K/yr-2.5%16.6% conv. - **epson 104 ink**5K/yr-6.5%14.7% conv. - **epson ink 104**4K/yr-3.3%19.9% conv. - **epson 102**4K/yr+2.5%22.9% conv. - **ecotank ink**3K/yr+16.5%4.7% conv. - **epson et-2820 ink**3K/yr-3.6%10.5% conv. - **epson ecotank printer ink**4K/yr-21.2%9.6% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/epson-104-ink-bottle-multipack/search-terms)
## **Top epson 104 ink bottle multipack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£40K40%£53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Epson EcoTank 102 Genuine Multipack Ink Bottles**Epson**£26.44**4.8★1,185 rev](https://www.amazon.co.uk/dp/B08BXSR45Z) [2**Epson EcoTank 104 Genuine Multipack Ink Bottles**Epson**£20.43**4.8★7,306 rev](https://www.amazon.co.uk/dp/B08BXT7Z6J) [3**Epson EcoTank 104 Black Genuine Ink Bottle Amazon Dash Replenishment Ready**Epson**£5.90**4.8★11,710 rev](https://www.amazon.co.uk/dp/B07GPHSWN5) [4**Epson EcoTank 102 Black Genuine Ink Bottle**Epson**£8.60**4.8★2,599 rev](https://www.amazon.co.uk/dp/B0754M5777) [5**Cartridgeify 102 Ink Compatible with Epson 102 Ink Cartridges Refills Bottle Multipack for EcoTank ET-2750 ET-2700 ET-2710 ET-2720 ET-2756 ET-285 ET-3700 ET-3750 ET-4700 ET-4750 ET-15000**Cartridgeify**£14.55**4.6★2,721 rev](https://www.amazon.co.uk/dp/B081DWB2LF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**102 Ink Refill Bottles Multipack Replacement Compatible for Epson Eco Tank ET-2750 ET-2850 ET-3750 ET-15000 ET-2700 ET-2751 ET-2756 ET-2851 ET-2856 ET-3700 ET-3850 ET-4750 ET-4850 ET-4856 5-Pack**SubliPlus+**£14.07**38 rev6mo ago](https://www.amazon.co.uk/dp/B0GH3Z9X8D) [**LeciRoba Suitable for EPSON 104/103/102/101 Multipack Use with ET-2710 ET-2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2721 ET-2726 ET-2810 ET-2815 ET-2822 0 ET-2821 ET-2825 ET-2826 ET-4700 (10 Pack)**LeciRoba**£15.13**11 rev1y ago](https://www.amazon.co.uk/dp/B0FDQ36Y5D) [**LeciRoba Suitable for EPSON 104/103/102/101 Multipack Use with ET-2710 ET-2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2721 ET-2726 ET-2810 ET-2815 ET-2822 0 ET-2821 ET-2825 ET-2826 ET-4700 ET-4800 (5PK)**LeciRoba**£11.11**11 rev1y ago](https://www.amazon.co.uk/dp/B0FCLZ8VD7) [**JoyPrinting Ink Compatible with Ink Bottle Multipack for ET-1810 ET-2710 ET2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2726 ET-2810 ET-2811 ET-4700 ET-4800 ET-4810 ET-14100(BK/C/M/Y 4-Pack)**JoyPrinting**£9.53**82 rev1y ago](https://www.amazon.co.uk/dp/B0FC2RFNZJ) [**SHUOLE 102 Ink Compatible with epson E102 Refill Ink Bottle Multipack for ecotank ET-2850 ET-3850 ET-2856 ET-4856 ET-4850 ET-2756 ET-4750 ET-2851 ET-15000 ET-2700 ET-2750 ET-2751 ET-3700(4 pack)**SHUOLEI**£11.29**516 rev3y ago](https://www.amazon.co.uk/dp/B0BXKHKLQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LeciRoba Suitable for EPSON 104/103/102/101 Multipack Use with ET-2710 ET-2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2721 ET-2726 ET-2810 ET-2815 ET-2822 0 ET-2821 ET-2825 ET-2826 ET-4700 (10 Pack)**LeciRoba**£15.13**4.7★**▲ 207%**](https://www.amazon.co.uk/dp/B0FDQ36Y5D) [**LeciRoba Suitable for EPSON 104/103/102/101 Multipack Use with ET-2710 ET-2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2721 ET-2726 ET-2810 ET-2815 ET-2822 0 ET-2821 ET-2825 ET-2826 ET-4700 ET-4800 (5PK)**LeciRoba**£11.11**4.6★**▲ 135%**](https://www.amazon.co.uk/dp/B0FCLZ8VD7) [**Epson EcoTank 102 Magenta Genuine Ink Bottle**Epson**£6.91**4.8★**▲ 116%**](https://www.amazon.co.uk/dp/B0754CL9F5) [**Epson EcoTank 102 Cyan Genuine Ink Bottle**Epson**£6.84**4.8★**▲ 109%**](https://www.amazon.co.uk/dp/B0754KQWLH) [**102 Ink Refill Bottles Multipack Replacement Compatible for Epson Eco Tank ET-2750 ET-2850 ET-3750 ET-15000 ET-2700 ET-2751 ET-2756 ET-2851 ET-2856 ET-3700 ET-3850 ET-4750 ET-4850 ET-4856 5-Pack**SubliPlus+**£14.07**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B0GH3Z9X8D)
**~~View all trending →~~**
## **What buyers say about epson 104 ink bottle multipack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Great value for money”*
**Quality-Overall**16%
*“Great quality”*
**Ink Refill**9%
*“Good original ink, lasts forever”*
**Advertised Vs Actual Product**8%
*“Works as it should do”*
**Color**6%
*“Best colors”*
**Print Quality**5%
*“I get high quality printing for a range of documents from the set up”*
**Ease Of Use**5%
*“Easy to use”*
**Cartridge/Ink Quality**5%
*“Ink quality is good”*
**Compatibility-Overall**5%
*“Designed to be Compatible with Epson Eco Tank Printers”*
**Durability**3%
*“Good and lasts long”*
### **What buyers complain about **
**Compatibility-Overall**21%
*“Can't go wrong with genuine Epson inks at this price it's not really worth using compatible”*
**Quality-Overall**14%
*“Looks very poor quality very disappointing”*
**Ease Of Cleaning**10%
*“Printer head needs cleaning daily as it keeps clogging with this ink”*
**Color**7%
*“black is not very black”*
**Advertised Vs Actual Product**7%
*“They dont look like the ones in the photo. thankfully”*
**Functionality-Overall**6%
*“I had to just poor into my printer cartridge”*
**Ease Of Use**6%
*“I had to just poor into my printer cartridge”*
**Ink Leakage**4%
*“some ink still left in the bottle”*
**Adhesion/Stickiness**4%
*“Have been using it today just needs careful handling because its so sticky”*
**Value For Money**4%
*“The Price is a Bit All Over the Place”*
### **Top return reasons **
**Compatibility-Overall**36%
**Ink Refill**34%
**Functionality-Overall**9%
**Size-Overall**8%
**Cartridge Capacity**3%
**Color**2%
**Advertised Vs Actual Product**1%
**Quality-Overall**1%
**Leak-Proof**1%
**Dry/Empty Ink**1%
## **Common questions**
- **Is epson 104 ink bottle multipack profitable to sell on Amazon United Kingdom?**
- The niche generates £132K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the epson 104 ink bottle multipack niche?**
- 6 brands and 70 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in epson 104 ink bottle multipack?**
- Top complaints mined from reviews: Compatibility-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 0.7%.
- **When does demand for epson 104 ink bottle multipack peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the epson 104 ink bottle multipack niche?**
- Listings span £5.90–£26.44; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.
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