---
title: "Dongle — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/dongle"
last_updated: "2026-07-31T10:52:37.961Z"
locale: en
meta:
description: "Niche score 42/100 · £49K/yr market · 104K searches/yr · £16.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £49K/yr market · 104K searches/yr · £16.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dongle — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **dongle**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 21Conversion 35Competition 56Returns 85Price range 76Avg price 79Brand share 25Review moat 19Quality gap 57
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.89–£46.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,706.31**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£49K**
£49K/yr · 104K searches
According to Flapen's Amazon United Kingdom niche tracking, dongle is a £49K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dongle market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£84K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**8%**
- Anker66% - TP-Link14% - UGREEN5% - UANTIN3% - MOKiN2% - ZTE2% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -7.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/dongle/trend)
## **Top dongle search terms**
- **dongle**59K/yr+0.0%2.2% conv. - **anker usb hub**35K/yr-20.2%4.3% conv. - **usb hub anker**8K/yr-14.3%4.8% conv. - **dongles**2K/yr+22.7%1.4% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/dongle/search-terms)
## **Top dongle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anker USB C Hub 5-in-1 USB Hub for Laptops 4K HDMI Multiport Adapter with 90W Max Power Delivery USBC & USBA Data Ports USB C Dongle Compact for MacBook Dell and More (Charger Not Included)**Anker**£7.79**4.6★3,246 rev](https://www.amazon.co.uk/dp/B0DKT8BB4M) [2**Anker USB C Hub 7-in-1 Multi-Port USB Adapter for Laptops 4K@60Hz USB C to HDMI Splitter 85W Max Power Delivery 2xUSBA & C 3.0 Data Ports SD/TF Card for Type C Devices (Charger Not Included)**Anker**£14.86**4.5★4,337 rev](https://www.amazon.co.uk/dp/B0DXJQT19B) [3**TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design**TP-Link**£29.91**4.3★2,905 rev](https://www.amazon.co.uk/dp/B0FYGX63RW) [4![Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 2 ft/0.6m Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD](https://m.media-amazon.com/images/I/41rsnBx1KLL.jpg)**Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 2 ft/0.6m Extended Cable \[Charging Not Supported\] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD**Anker**£6.82**4.6★124,652 rev](https://www.amazon.co.uk/dp/B07L32B9C2) [5![Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 0.7 ft Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD](https://m.media-amazon.com/images/I/31JSMlxe6jL.jpg)**Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 0.7 ft Extended Cable \[Charging Not Supported\] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD**Anker**£6.65**4.6★124,652 rev](https://www.amazon.co.uk/dp/B00Y25XFGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anker Nano 8-in-1 USB C Docking Station Dual Monitor Laptop Dock with 4K@60 Hz HDMI 10 Gbps 1 USB-C 2 USB-A 3.0 85W PD SD/TF for Dell Lenovo HP and Windows Laptops (Charger Not Included)**Anker**£25.02**111 rev1mo ago](https://www.amazon.co.uk/dp/B0GWH4ZZ7T) [**PLERY AXE5400 WiFi 6E USB WiFi Dongle for PC USB 3.0 WiFi Adapter with 2 Antennas Tri-Band 6/5/2.4G MU-MIMO OFDMA Fast Speed Wireless Network for Windows 11/10 Gaming Streaming Easy Setup**PLERY**£34.34**27 rev5mo ago](https://www.amazon.co.uk/dp/B0GL7ZTS3J) [**TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design**TP-Link**£29.91**2,905 rev8mo ago](https://www.amazon.co.uk/dp/B0FYGX63RW) [**Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible**Amazon Basics**£6.14**681 rev9mo ago](https://www.amazon.co.uk/dp/B0DYNMWHBG) [**Amztour 4g Dongle Portable Mobile Wifi with SIM Card Slot USB Plug Modem Hotspot Pocket Router With 150Mbps Secure Wireless Internet Extender for Connecting to Internet Pay as You Go**Amztour**£9.16**25 rev10mo ago](https://www.amazon.co.uk/dp/B0FQN15LSW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anker Nano 8-in-1 USB C Docking Station Dual Monitor Laptop Dock with 4K@60 Hz HDMI 10 Gbps 1 USB-C 2 USB-A 3.0 85W PD SD/TF for Dell Lenovo HP and Windows Laptops (Charger Not Included)**Anker**£25.02**4.6★**▲ 329%**](https://www.amazon.co.uk/dp/B0GWH4ZZ7T) [**Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible**Amazon Basics**£6.14**4.4★**▲ 286%**](https://www.amazon.co.uk/dp/B0DYNMWHBG) [**Amztour 4g Dongle Portable Mobile Wifi with SIM Card Slot USB Plug Modem Hotspot Pocket Router With 150Mbps Secure Wireless Internet Extender for Connecting to Internet Pay as You Go**Amztour**£9.16**3.5★**▲ 222%**](https://www.amazon.co.uk/dp/B0FQN15LSW) [**PLERY AXE5400 WiFi 6E USB WiFi Dongle for PC USB 3.0 WiFi Adapter with 2 Antennas Tri-Band 6/5/2.4G MU-MIMO OFDMA Fast Speed Wireless Network for Windows 11/10 Gaming Streaming Easy Setup**PLERY**£34.34**4.9★**▲ 220%**](https://www.amazon.co.uk/dp/B0GL7ZTS3J) [**TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design**TP-Link**£29.91**4.3★**▲ 144%**](https://www.amazon.co.uk/dp/B0FYGX63RW)
**~~View all trending →~~**
## **What buyers say about dongle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“solid build quality”*
**Advertised Vs Actual Product**10%
*“Exactly as advertised”*
**Value For Money**9%
*“Excellent value”*
**Connectivity-Overall**9%
*“Easy connection”*
**Charging**8%
*“holds a charge for months also”*
**Socket/Port/Plug**6%
*“Really good Usb port”*
**Compatibility-Overall**4%
*“Compatibility”*
**Portability**4%
*“Its easy to carry around”*
**Ease Of Use**4%
*“Simple to use”*
**Design-Overall**2%
*“Slim design”*
### **What buyers complain about **
**Connectivity-Overall**15%
*“Difficult to connect”*
**Durability**12%
*“Broke in 2 weeks”*
**Functionality-Overall**10%
*“I couldnt get it functioning as intended”*
**Socket/Port/Plug**9%
*“Horrid hdmi port”*
**Quality-Overall**6%
*“Obviously poorly produced with poor quality control :/”*
**Charging**5%
*“then stops charging macbook”*
**Compatibility-Overall**5%
*“So would not recommend based on lack of compatibility”*
**Value For Money**3%
*“Overpriced for What it Can Do”*
**Portability**2%
*“not happy that port placement matters even for low power stuff”*
**Size-Overall**2%
*“Tiny”*
### **Top return reasons **
**Compatibility-Overall**27%
**Functionality-Overall**18%
**Connectivity-Overall**17%
**Socket/Port/Plug**8%
**Charging**6%
**Defective Material/Parts**4%
**Size-Overall**3%
**Length**3%
**Advertised Vs Actual Product**2%
**Signal Strength**1%
## **Common questions**
- **Is dongle profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dongle niche?**
- 12 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in dongle?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 1.5%.
- **When does demand for dongle peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the dongle niche?**
- Listings span £4.89–£46.91; the average listing price is £16.77 (sweet spot $15–$100). The average incumbent carries 15,706 reviews — the moat a new listing must climb.
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