---
title: "Dell Optiplex — £228K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/dell-optiplex"
last_updated: "2026-07-31T12:31:23.327Z"
locale: en
meta:
description: "Niche score 37/100 · £228K/yr market · 68K searches/yr · £232.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £228K/yr market · 68K searches/yr · £232.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dell Optiplex — £228K/yr Amazon UK Niche (2026) - Flapen"
---
# **dell optiplex**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 16Conversion 18Competition 11Returns 100Price range 0Avg price 41Brand share 0Review moat 94Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****112.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£228K**
£228K/yr · 68K searches
**Avg price**
**Okay****£232.09**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£100.75–£594.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dell optiplex is a £228K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dell optiplex market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£116K–£174K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Dell100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/dell-optiplex/trend)
## **Top dell optiplex search terms**
- **dell optiplex**48K/yr-21.6%0.2% conv. - **optiplex**11K/yr-9.0%0.3% conv. - **dell optiplex 7020**5K/yr-15.6%0.9% conv. - **dell optiplex i7**2K/yr+10.9%0.4% conv. - **dell xps 8950 desktop**2K/yr-41.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/dell-optiplex/search-terms)
## **Top dell optiplex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£34K30%£68K45%£103K60%£137K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))**Dell**£127.94**4.4★175 rev](https://www.amazon.co.uk/dp/B0F94B5LRW) [2**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£109.29**4.4★80 rev](https://www.amazon.co.uk/dp/B0F24YGY7S) [3**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£100.75**4.0★57 rev](https://www.amazon.co.uk/dp/B0F24T6H3F) [4**Dell OptiPlex 7060 MFF Micro Mini Tiny Desktop Computer PC i5 8500T 16GB RAM 256GB M.2 NVMe SSD Windows 11 Pro CV3WX (Renewed)**Dell**£159.31**3.9★22 rev](https://www.amazon.co.uk/dp/B0DDWBYJ9K) [5**DELL OptiPlex 3060 SFF Desktop PC Intel i5 8500 16GB RAM 512GB SSD TPM 2.0 Windows 11 Pro (1D1G7) (Renewed)**Dell**£164.31**4.1★118 rev](https://www.amazon.co.uk/dp/B09JZK3M6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DELL Optiplex 7060 SFF Desktop Computer | Intel 8th Gen i7-8700 (6 cores) | 16GB DDR4 RAM 512GB NVMe M.2 SSD | WiFi and Bluetooth integrated | Windows 11 Pro | Keyboard and Mouse**Dell**£520.41**536 rev8mo ago](https://www.amazon.co.uk/dp/B09XK8JW39) [**Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))**Dell**£127.94**175 rev1y ago](https://www.amazon.co.uk/dp/B0F94B5LRW) [**Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed)**Dell**£135.25**4 rev1y ago](https://www.amazon.co.uk/dp/B0F6YXQS24) [**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£109.29**80 rev1y ago](https://www.amazon.co.uk/dp/B0F24YGY7S) [**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£100.75**57 rev1y ago](https://www.amazon.co.uk/dp/B0F24T6H3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DELL Optiplex 7060 SFF Desktop Computer | Intel 8th Gen i7-8700 (6 cores) | 16GB DDR4 RAM 512GB NVMe M.2 SSD | WiFi and Bluetooth integrated | Windows 11 Pro | Keyboard and Mouse**Dell**£520.41**4.0★**▲ 241%**](https://www.amazon.co.uk/dp/B09XK8JW39) [**Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed)**Dell**£135.25**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0F6YXQS24) [**Dell Optiplex 5070 SFF Intel i5-9500 Ultra Fast Small Form Factor Wireless Wi-Fi Desktop PC Computer Windows 11 (256GB - 16GB) (Renewed)**Dell**£176.91**5.0★**▲ 56%**](https://www.amazon.co.uk/dp/B0BTMLJRXP) [**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£109.29**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B0F24YGY7S) [**Dell OptiPlex 7020 - Micro - Core i5 12500T / 2 GHz - RAM 16 GB - 512 GB SSD - NVMe Class 25 - UHD Graphics 770-1GbE Bluetooth 802.11a/b/g/n/ac/ax (Wi-Fi 6E) - Win 11 Pro - Black**Dell**£594.66**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B0DLP3BZRB)
**~~View all trending →~~**
## **What buyers say about dell optiplex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Good price”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“everything works the way it should do”*
**Product Condition**8%
*“Looks brand new”*
**Assembly/Installation**7%
*“Works really well quick to set up straight forward”*
**Computation Performance**4%
*“fast quite”*
**Durability**4%
*“Reliability”*
**Data Transfer Speed**3%
*“It's a very good computer - very fast”*
**Connectivity-Overall**3%
*“it pairs perfectly with the system”*
**Ease Of Use**3%
*“The best way to get into computing”*
### **What buyers complain about **
**Functionality-Overall**15%
*“that doesn't work either”*
**Connectivity-Overall**15%
*“Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly”*
**Durability**13%
*“This product broke within 18 months”*
**Software/Application**9%
*“Couldn't set up Internet possibly residual program already set up onomputer”*
**Security**5%
*“The pc I got could not be set for secure boot which makes it useless oin a matter of months”*
**Product Condition**5%
*“Might not be refurbished”*
**Assembly/Installation**5%
*“Can't setup interet”*
**Instructions/User Manual/Troubleshooting**5%
*“No basic instructions supplied”*
**Natural Resource Wastage**3%
*“Waste of money”*
**Quality-Overall**2%
*“nothing high end”*
### **Top return reasons **
**Functionality-Overall**27%
**Defective Material/Parts**16%
**Constant Reboot Or Restart**12%
**Connectivity-Overall**10%
**Compatibility-Overall**8%
**Socket/Port/Plug**5%
**Advertised Vs Actual Product**3%
**Durability**3%
**Noise Level**2%
**Computation Performance**2%
## **Common questions**
- **Is dell optiplex profitable to sell on Amazon United Kingdom?**
- The niche generates £228K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the dell optiplex niche?**
- 1 brands and 19 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dell optiplex?**
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 0.0%.
- **When does demand for dell optiplex peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the dell optiplex niche?**
- Listings span £100.75–£594.66; the average listing price is £232.09 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.
## **Related niches in Computers & Accessories**
- 62 [**iphone 16 charger**](https://flapen.com/research/uk/computers-accessories/iphone-16-charger)£1.1M/yr+0.2%**Launch it**- 62 [**monitor**](https://flapen.com/research/uk/computers-accessories/monitor)£9.8M/yr-13.6%**Worth a look**- 62 [**surface pro charger**](https://flapen.com/research/uk/computers-accessories/surface-pro-charger)£400K/yr-14.6%**Worth a look**- 62 [**lenovo thinkpad laptop charger**](https://flapen.com/research/uk/computers-accessories/lenovo-thinkpad-laptop-charger)£149K/yr-15.2%**Worth a look**- 62 [**headset**](https://flapen.com/research/uk/computers-accessories/headset)£4.5M/yr-12.5%**Worth a look**- 63 [**samsung kids tablet**](https://flapen.com/research/uk/computers-accessories/samsung-kids-tablet)£150K/yr+15.9%**Worth a look**[**All Computers & Accessories niches **](https://flapen.com/research/uk/computers-accessories)