---
title: "Computer — £931K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/computer"
last_updated: "2026-07-31T14:56:47.924Z"
locale: en
meta:
description: "Niche score 43/100 · £931K/yr market · 664K searches/yr · £229.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £931K/yr market · 664K searches/yr · £229.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Computer — £931K/yr Amazon UK Niche (2026) - Flapen"
---
# **computer**
**Skip it**
Prices mostly outside the sweet spot ($63.81–$584.55) — this niche doesn't clear our bar today.
Market size 76Growth 18Conversion 8Competition 22Returns 81Price range 7Avg price 42Brand share 12Review moat 94Quality gap 78
**Review moat**
**Great****121.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£931K**
£931K/yr · 664K searches
**Avg price**
**Okay****£229.93**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£63.81–£584.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, computer is a £931K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **computer market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£690K–£920K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**179**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- Dell77% - SZTPS7% - Generic5% - dahongyun3% - ACEMAGICIAN3% - HYXN3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/computer/trend)
## **Top computer search terms**
- **desktop computer**117K/yr-19.2%0.1% conv. - **computers**73K/yr+13.3%0.1% conv. - **windows 11 pc**71K/yr-22.1%0.2% conv. - **desktop pc windows 11**118K/yr-8.3%0.1% conv. - **refurbished pc**34K/yr-10.9%0.2% conv. - **dell pc**31K/yr-18.6%0.2% conv. - **computer tower**28K/yr-14.1%0.2% conv. - **refurbished desktop pc**27K/yr-23.2%0.1% conv. - **desk top computers new windows 11**14K/yr-16.1%0.1% conv. - **desktop computers**23K/yr-29.3%0.1% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/computer/search-terms)
## **Top computer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£93K20%£186K30%£279K40%£372K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))**Dell**£127.94**4.4★175 rev](https://www.amazon.co.uk/dp/B0F94B5LRW) [2**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£109.29**4.4★80 rev](https://www.amazon.co.uk/dp/B0F24YGY7S) [3**Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)**Dell**£100.75**4.0★57 rev](https://www.amazon.co.uk/dp/B0F24T6H3F) [4**Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)**Generic**£99.88**4.5★32 rev](https://www.amazon.co.uk/dp/B0F8W57HM2) [5**Dell Slim Desktop EC51250 Intel Core i3-14100 Processor Intel UHD 730 Graphics 8GB DDR5 RAM 5600 MHz 512GB SSD Wi-Fi 6 HDMI USB-C Windows 11 Home Wired Keyboard and Mouse Black**Dell**£347.09**4.4★6 rev](https://www.amazon.co.uk/dp/B0F4KSV4LG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive**ASUS**£115.20**158 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2CV8N2) [**Dell Slim EC51250 Desktop PC Intel Core i5-14400 16GB RAM 512GB SSD Intel UHD 730 Graphics HDMI Wi-Fi 6 Bluetooth SD Card Reader Windows 11 Home Compact Case Keyboard & Mouse Black**Dell**£431.53**5 rev1y ago](https://www.amazon.co.uk/dp/B0FFBLKQXW) [**HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)**HYXN**£63.81**85 rev1y ago](https://www.amazon.co.uk/dp/B0FCM65FKM) [**Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))**Dell**£127.94**175 rev1y ago](https://www.amazon.co.uk/dp/B0F94B5LRW) [**Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)**Generic**£99.88**32 rev1y ago](https://www.amazon.co.uk/dp/B0F8W57HM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive**ASUS**£115.20**4.6★**▲ 170%**](https://www.amazon.co.uk/dp/B0FL2CV8N2) [**HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)**HYXN**£63.81**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0FCM65FKM) [**Dell Slim Desktop EC51250 Intel Core i3-14100 Processor Intel UHD 730 Graphics 8GB DDR5 RAM 5600 MHz 512GB SSD Wi-Fi 6 HDMI USB-C Windows 11 Home Wired Keyboard and Mouse Black**Dell**£347.09**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0F4KSV4LG) [**Dell Slim Desktop EC51250 Intel Core Ultra 5-225 Processor 16GB DDR5 5600 MHz 1TB NVMe SSD Intel UHD Graphics Wi-Fi 6 HDMI USB-C SD Card Reader Wired Keyboard & Mouse Black**Dell**£584.55**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B0F4KW3H93) [**ACEMAGICIAN Kron K1 Smallest Mini PC Windows 11 Pro AMD Ryzen R2544 (Beats 10110U/3500U up to 3.7 GHz) 8GB RAM/256GB SSD Mini Office Desktop PC Support 4K@60Hz Display/5G WiFi/BT/USB 3.2**ACEMAGICIAN**£180.99**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0C49GBZ66)
**~~View all trending →~~**
## **What buyers say about computer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Good price”*
**Assembly/Installation**10%
*“set up perfectly”*
**Quality-Overall**9%
*“Excellent product”*
**Advertised Vs Actual Product**8%
*“The item was exactly as advertised”*
**Ease Of Use**5%
*“Very easy to use”*
**Product Condition**5%
*“Looks brand new”*
**Computation Performance**3%
*“fast quite”*
**Size-Overall**3%
*“Compact size, includes SD Card slot”*
**Data Transfer Speed**2%
*“It's a very good computer - very fast”*
**Durability**2%
*“Reliability”*
### **What buyers complain about **
**Functionality-Overall**20%
*“that doesn't work either”*
**Software/Application**12%
*“It is not made clear in the description that the Windows 11 software is only a trial version”*
**Connectivity-Overall**9%
*“Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly”*
**Durability**7%
*“It only workeð for 4 days it wouidnt staerup”*
**Value For Money**6%
*“they wouldnt touch it wate of money”*
**Audio Quality**5%
*“Brought desktop with monitor - the only problem was that I could not get any sound”*
**Security**3%
*“The pc I got could not be set for secure boot which makes it useless oin a matter of months”*
**Product Condition**3%
*“It was old”*
**Adhesion/Stickiness**3%
*“pointless sticker on screen caused marks”*
**Assembly/Installation**3%
*“Can't setup interet”*
### **Top return reasons **
**Functionality-Overall**21%
**Software/Application**14%
**Compatibility-Overall**12%
**Defective Material/Parts**9%
**Connectivity-Overall**8%
**Constant Reboot Or Restart**7%
**Socket/Port/Plug**3%
**Advertised Vs Actual Product**3%
**Computation Performance**2%
**Ease Of Use**2%
## **Common questions**
- **Is computer profitable to sell on Amazon United Kingdom?**
- The niche generates £931K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the computer niche?**
- 7 brands and 179 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in computer?**
- Top complaints mined from reviews: Functionality-Overall, Software/Application, Connectivity-Overall. The return rate is 1.7%.
- **When does demand for computer peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the computer niche?**
- Listings span £63.81–£584.55; the average listing price is £229.93 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.
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