---
title: "Bluetooth Keyboard — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/bluetooth-keyboard"
last_updated: "2026-07-31T10:53:35.525Z"
locale: en
meta:
description: "Niche score 33/100 · £72K/yr market · 111K searches/yr · £18.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £72K/yr market · 111K searches/yr · £18.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluetooth Keyboard — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **bluetooth keyboard**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 10Conversion 45Competition 17Returns 36Price range 59Avg price 83Brand share 9Review moat 64Quality gap 67
**Avg price**
**Great****£18.07**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****936.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.93–£25.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£72K**
£72K/yr · 111K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bluetooth keyboard is a £72K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluetooth keyboard market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£54K–£72K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Logitech67% - Rii13% - PINKCAT7% - Zedo7% - Doohoeek4% - Arteck3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/bluetooth-keyboard/trend)
## **Top bluetooth keyboard search terms**
- **mini bluetooth keyboard**21K/yr-21.1%1.6% conv. - **logitech pebble keyboard**15K/yr-54.1%4.8% conv. - **logitech pebble keys 2 k380s**8K/yr+24.8%8.0% conv. - **bluetooth mini keyboard**10K/yr-15.0%1.0% conv. - **samsung tablet keyboard**12K/yr-25.8%0.1% conv. - **small bluetooth keyboard**9K/yr-26.6%1.6% conv. - **logitech k380**11K/yr-49.1%3.6% conv. - **pebble keyboard**9K/yr-32.8%3.7% conv. - **keyboard for samsung tablet**8K/yr-28.4%0.2% conv. - **android keyboard**4K/yr-28.7%1.0% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/bluetooth-keyboard/search-terms)
## **Top bluetooth keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£21K45%£32K60%£43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£21.98**4.5★1,041 rev](https://www.amazon.co.uk/dp/B07W6H8GY7) [2**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£23.75**4.4★211 rev](https://www.amazon.co.uk/dp/B07W6JNQ8G) [3**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£25.13**4.6★249 rev](https://www.amazon.co.uk/dp/B07W6JMZWC) [4**PINKCAT Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iOS Mac iPad Windows and Android 3.0 and above OS**PINKCAT**£7.93**4.1★1,441 rev](https://www.amazon.co.uk/dp/B0B2ZQ53YZ) [5**Zedo Foldable Bluetooth Keyboard Pocket Size Portable Mini BT Wireless Keyboard with Touchpad for Android Windows PC Tablet with Rechargeable Li-ion Battery**Zedo**£21.78**4.4★744 rev](https://www.amazon.co.uk/dp/B0B57HY3J1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rii Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iPad Tablet Mac OS Windows Android Smart TV Linux OS-Black**Rii**£8.40**32 rev1y ago](https://www.amazon.co.uk/dp/B0FG7DTHDC) [**Rii Mini Bluetooth Keyboard Portable Wireless Rechargeable Keyboard with Backlit for Smart TV/Android TV Box/Smartphone/HTPC/IPTV/VR Portable Design Bluetooth Keyboards UK Layout Black(Upgrade-TypeC**Rii**£18.62**383 rev1y ago](https://www.amazon.co.uk/dp/B0F1MPVZ5M) [**Doohoeek Dual Bluetooth Mini Keyboard for Phone Portable Wireless Keyboard With Stand for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black**Doohoeek**£20.95**238 rev1y ago](https://www.amazon.co.uk/dp/B0DX6PTVTX) [**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£21.98**1,041 rev2y ago](https://www.amazon.co.uk/dp/B07W6H8GY7) [**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£23.75**211 rev2y ago](https://www.amazon.co.uk/dp/B07W6JNQ8G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rii Dual Mode Wireless Keyboard with Touchpad Mouse Bluetooth 4.0 with 2.4G Wireless Mini Keyboard with Backlit LED Built-in Rechargeable Battery Compatible with Windows Linux UK Layout-Black**Rii**£17.21**4.3★**▲ 244%**](https://www.amazon.co.uk/dp/B00SSMD0U4) [**Rii Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iPad Tablet Mac OS Windows Android Smart TV Linux OS-Black**Rii**£8.40**4.2★**▲ 100%**](https://www.amazon.co.uk/dp/B0FG7DTHDC) [**Rii Mini Bluetooth Keyboard Portable Wireless Rechargeable Keyboard with Backlit for Smart TV/Android TV Box/Smartphone/HTPC/IPTV/VR Portable Design Bluetooth Keyboards UK Layout Black(Upgrade-TypeC**Rii**£18.62**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0F1MPVZ5M) [**Doohoeek Dual Bluetooth Mini Keyboard for Phone Portable Wireless Keyboard With Stand for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black**Doohoeek**£20.95**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0DX6PTVTX) [**Logitech Pebble Keys 2 K380s UK QWERTY**Logitech**£23.75**4.4★**▲ 31%**](https://www.amazon.co.uk/dp/B07W6JNQ8G)
**~~View all trending →~~**
## **What buyers say about bluetooth keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good looking and functional”*
**Connectivity-Overall**11%
*“Easy Connection”*
**Ease Of Use**8%
*“Its a really easy to connect and use”*
**Value For Money**8%
*“Worth the purchase”*
**Touch/Button Controls**7%
*“Buttons press really nicely”*
**Compatibility-Overall**7%
*“Pairing was quick”*
**Design-Overall**4%
*“No problems, good design”*
**Battery Life**4%
*“battery lasts a good while on it”*
**Charging**4%
*“It charges up quite quickly, connects quickly and looks very stylish”*
**Advertised Vs Actual Product**4%
*“Exactly as presented”*
### **What buyers complain about **
**Durability**15%
*“It will break within a few months”*
**Touch/Button Controls**12%
*“Dodgy on/off button”*
**Connectivity-Overall**10%
*“It's tiny and keeps disconnecting from my laptop”*
**Size-Overall**7%
*“The keys at the centre of the keyboard are smaller”*
**Quality-Overall**5%
*“now its basically trash”*
**Defective Material/Parts**3%
*“so I assume that this is a faulty item”*
**Compatibility-Overall**3%
*“I find it has difficulty working correctly with an Android tablet”*
**Strength**2%
*“A little bit flimsy”*
**Functionality-Overall**2%
*“waited longer — nothing works”*
**Ease Of Use**2%
*“so there's no way to use it”*
### **Top return reasons **
**Size-Overall**25%
**Connectivity-Overall**16%
**Compatibility-Overall**14%
**Functionality-Overall**13%
**Touch/Button Controls**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Comfort-Overall**2%
**Charging**2%
**Ease Of Use**2%
## **Common questions**
- **Is bluetooth keyboard profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 11 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the bluetooth keyboard niche?**
- 6 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bluetooth keyboard?**
- Top complaints mined from reviews: Durability, Touch/Button Controls, Connectivity-Overall. The return rate is 4.1%.
- **When does demand for bluetooth keyboard peak?**
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the bluetooth keyboard niche?**
- Listings span £7.93–£25.13; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.
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