---
title: "Apple Pencil — £3.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/apple-pencil"
last_updated: "2026-07-31T12:35:24.564Z"
locale: en
meta:
description: "Niche score 47/100 · £3.5M/yr market · 1.8M searches/yr · £32.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £3.5M/yr market · 1.8M searches/yr · £32.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Pencil — £3.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **apple pencil**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 9Conversion 67Competition 14Returns 72Price range 86Avg price 95Brand share 4Review moat 19Quality gap 47
**Market size**
**Incredible****£3.5M**
£3.5M/yr · 1.8M searches
**Avg price**
**Incredible****£32.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.49–£86.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,443.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple pencil is a £3.5M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple pencil market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£3.2M–£4.0M**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Apple46% - MYSTILUCK24% - metapen20% - varkda4% - Hastraith4% - KingOne2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/apple-pencil/trend)
## **Top apple pencil search terms**
- **apple pencil**1.1M/yr-34.3%6.4% conv. - **apple pen**335K/yr-29.1%6.7% conv. - **apple pencil pro**178K/yr-22.1%7.4% conv. - **apple pencil 2nd generation**56K/yr-33.4%5.0% conv. - **apple pencil usb c**54K/yr-28.6%7.7% conv. - **apple pencil 2**10K/yr-17.1%2.7% conv. - **apple. pencil**6K/yr+110.5%1.8% conv. - **apple pencil usb-c**6K/yr-14.6%5.5% conv. - **apple pro pencil**5K/yr-34.8%6.8% conv. - **apple pen pro**6K/yr-38.6%8.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/apple-pencil/search-terms)
## **Top apple pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£352K20%£703K30%£1.1M40%£1.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge**MYSTILUCK**£5.96**4.5★4,898 rev](https://www.amazon.co.uk/dp/B0F12VGDZF) [2**Apple Pencil (USB-C)**Apple**£55.35**4.5★7,299 rev](https://www.amazon.co.uk/dp/B0CL7DZXB2) [3**Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.**Apple**£86.24**4.6★5,878 rev](https://www.amazon.co.uk/dp/B0D3J7CKFR) [4**Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision**metapen**£14.42**4.5★58,762 rev](https://www.amazon.co.uk/dp/B09ZTXVNVD) [5**Apple Pencil 2nd Generation White (Renewed)**Apple**£58.50**4.1★79 rev](https://www.amazon.co.uk/dp/B0FGQM18P4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.**KingOne**£7.99**5,834 rev6mo ago](https://www.amazon.co.uk/dp/B0GD5CKW8C) [**Apple Pencil 2nd Generation White (Renewed)**Apple**£58.50**79 rev1y ago](https://www.amazon.co.uk/dp/B0FGQM18P4) [**Apple Pencil (Pro) 2024 (Renewed)**Apple**£85.09**12 rev1y ago](https://www.amazon.co.uk/dp/B0FGQMN264) [**Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge**MYSTILUCK**£5.96**4,898 rev1y ago](https://www.amazon.co.uk/dp/B0F12VGDZF) [**Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White**Hastraith**£6.14**6,741 rev1y ago](https://www.amazon.co.uk/dp/B0F21WN48Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.**KingOne**£7.99**4.5★**▲ 219%**](https://www.amazon.co.uk/dp/B0GD5CKW8C) [**Apple Pencil (Pro) 2024 (Renewed)**Apple**£85.09**4.6★**▲ 180%**](https://www.amazon.co.uk/dp/B0FGQMN264) [**Stylus Pen for iPad Pro/Air/Mini 2018-2026 2X Fast Charge Palm Rejection**varkda**£5.49**4.5★**▲ 107%**](https://www.amazon.co.uk/dp/B0BXX6XHC2) [**Apple Pencil 2nd Generation White (Renewed)**Apple**£58.50**4.1★**▲ 88%**](https://www.amazon.co.uk/dp/B0FGQM18P4) [**Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge**MYSTILUCK**£5.96**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B0F12VGDZF)
**~~View all trending →~~**
## **What buyers say about apple pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Excellent value”*
**Quality-Overall**13%
*“High quality pencil”*
**Compatibility-Overall**12%
*“Fully compatible”*
**Charging**9%
*“stays charged”*
**Ease Of Use**8%
*“comfortable in the hand”*
**Advertised Vs Actual Product**6%
*“Works as expected”*
**Battery Life**6%
*“Decent battery life”*
**Connectivity-Overall**4%
*“Easy to connect”*
**Magnetic Strength/Adsorption**2%
*“the magnetic it is good”*
**Durability**2%
*“Durable and easy to use”*
### **What buyers complain about **
**Durability**19%
*“Broke within days”*
**Functionality-Overall**13%
*“Barely works”*
**Charging**13%
*“doesnt charge”*
**Value For Money**8%
*“It's definitely expensive”*
**Connectivity-Overall**8%
*“Doesnt connect”*
**Compatibility-Overall**7%
*“Was worried that it wouldnt be compatible with my ipad”*
**Magnetic Strength/Adsorption**5%
*“Manky Magnets”*
**Quality-Overall**3%
*“Flaky Quality Control - buy two”*
**Strength**2%
*“doesnt hold too strongly”*
**Ease Of Use**1%
*“Always difficult to persuade it to work”*
### **Top return reasons **
**Compatibility-Overall**55%
**Functionality-Overall**17%
**Connectivity-Overall**10%
**Charging**6%
**Defective Material/Parts**2%
**Magnetic Strength/Adsorption**2%
**Durability**1%
**Quality-Overall**1%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is apple pencil profitable to sell on Amazon United Kingdom?**
- The niche generates £3.5M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the apple pencil niche?**
- 6 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in apple pencil?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 2.1%.
- **When does demand for apple pencil peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the apple pencil niche?**
- Listings span £5.49–£86.24; the average listing price is £32.06 (sweet spot $15–$100). The average incumbent carries 14,444 reviews — the moat a new listing must climb.
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