---
title: "Search terms — apple pencil 1st generation - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/apple-pencil-1st-generation/search-terms"
last_updated: "2026-07-31T09:42:13.084Z"
locale: en
meta:
  description: "Niche score 37/100 · £257K/yr market · 210K searches/yr · £30.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £257K/yr market · 210K searches/yr · £30.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — apple pencil 1st generation - Flapen"
---

# **apple pencil 1st generation**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 47Growth 5Conversion 50Competition 12Returns 66Price range 88Avg price 95Brand share 0Review moat 21Quality gap 58

**Avg price**

**Incredible****£30.58**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.64–£75.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£257K**

£257K/yr · 210K searches

**Review moat**

**Bad****10,857.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-39.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand