---
title: "Apple Pencil 1st Generation — £257K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/apple-pencil-1st-generation"
last_updated: "2026-07-31T08:42:36.895Z"
locale: en
meta:
description: "Niche score 37/100 · £257K/yr market · 210K searches/yr · £30.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £257K/yr market · 210K searches/yr · £30.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Pencil 1st Generation — £257K/yr Amazon UK Niche (2026) - Flapen"
---
# **apple pencil 1st generation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 5Conversion 50Competition 12Returns 66Price range 88Avg price 95Brand share 0Review moat 21Quality gap 58
**Avg price**
**Incredible****£30.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.64–£75.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£257K**
£257K/yr · 210K searches
**Review moat**
**Bad****10,857.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-39.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple pencil 1st generation is a £257K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple pencil 1st generation market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£382K–£459K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- metapen62% - Apple20% - HATOKU6% - Logitech6% - KIROSA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/apple-pencil-1st-generation/trend)
## **Top apple pencil 1st generation search terms**
- **apple pencil 1st generation**64K/yr-38.8%3.3% conv. - **metapen**41K/yr-26.9%5.5% conv. - **meta pen**15K/yr-29.6%5.8% conv. - **metapen ipad pencil**16K/yr-31.6%8.3% conv. - **logitech crayon**10K/yr-53.0%2.5% conv. - **metapen pencil a8**8K/yr-25.5%9.4% conv. - **logitech crayon for ipad**9K/yr-63.3%4.1% conv. - **apple pencil 1st gen**9K/yr-36.6%1.6% conv. - **meta pen ipad pencil**6K/yr-41.8%8.7% conv. - **metapen a8**4K/yr-9.5%6.8% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/apple-pencil-1st-generation/search-terms)
## **Top apple pencil 1st generation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£51K30%£77K40%£103K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision**metapen**£14.42**4.5★58,762 rev](https://www.amazon.co.uk/dp/B09ZTXVNVD) [2**Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)**metapen**£10.26**4.4★9,652 rev](https://www.amazon.co.uk/dp/B0DDPMQJVH) [3**Apple Pencil (1st Generation) (Renewed)**Apple**£75.06**4.2★57 rev](https://www.amazon.co.uk/dp/B0FGQLCNP8) [4**Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13**HATOKU**£9.64**4.4★2,355 rev](https://www.amazon.co.uk/dp/B0D9K1MVF3) [5**Logitech Crayon Digital Pencil for iPad (iPads with USB-C Ports) Featuring Apple Pencil Technology No Lag Pixel Precision and Dynamic Smart Tip with USB-C Charge - Silver**Logitech**£50.58**4.4★779 rev](https://www.amazon.co.uk/dp/B07W7L3HJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Pencil (1st Generation) (Renewed)**Apple**£75.06**57 rev1y ago](https://www.amazon.co.uk/dp/B0FGQLCNP8) [**Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13**HATOKU**£9.64**2,355 rev1y ago](https://www.amazon.co.uk/dp/B0D9K1MVF3) [**Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)**metapen**£10.26**9,652 rev1y ago](https://www.amazon.co.uk/dp/B0DDPMQJVH) [**Pencil 1st Generation for iPad A16 (2018-2026): with USB-C Fast Charging & Tilt Sensitivity Palm Rejection Magnetic Stylus Pen for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13**KIROSA**£14.93**528 rev2y ago](https://www.amazon.co.uk/dp/B0D262DXFZ) [**Apple Pencil (USB-C)**Apple**£55.35**7,299 rev2y ago](https://www.amazon.co.uk/dp/B0CL7DZXB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pencil 1st Generation for iPad A16 (2018-2026): with USB-C Fast Charging & Tilt Sensitivity Palm Rejection Magnetic Stylus Pen for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13**KIROSA**£14.93**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0D262DXFZ) [**Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)**metapen**£10.26**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B0DDPMQJVH) [**Logitech Crayon Digital Pencil for iPad (iPads with USB-C Ports) Featuring Apple Pencil Technology No Lag Pixel Precision and Dynamic Smart Tip with USB-C Charge - Silver**Logitech**£50.58**4.4★**— 9%**](https://www.amazon.co.uk/dp/B07W7L3HJP) [**Metapen Pencil A11 for iPad 2018-2026 (Quick Button) 0.1mm Pixel Precise 2X Faster Charge Stylus Pen Compatible Apple iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6**metapen**£14.39**4.3★**— 1%**](https://www.amazon.co.uk/dp/B0BCWGC7GJ) [**Pencil 1st Generation for iPad A16 2026-2018 HATOKU Pen for Tablet Accessory Bundles with Tilt Sensitivity & Palm Rejection Pencil for iPad 11/10/9/8/7/6 Air 3~5/M2/M3/M4 Min 5~7 Pro 11/12.9/13**HATOKU**£9.64**4.4★**— 0%**](https://www.amazon.co.uk/dp/B0D9K1MVF3)
**~~View all trending →~~**
## **What buyers say about apple pencil 1st generation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Excellent value”*
**Quality-Overall**13%
*“Excellent product”*
**Compatibility-Overall**11%
*“Good compatibility”*
**Charging**8%
*“stays charged”*
**Ease Of Use**8%
*“Comfortable to use”*
**Advertised Vs Actual Product**6%
*“Works exactly as it should”*
**Battery Life**5%
*“Battery last long”*
**Connectivity-Overall**3%
*“connected super fast”*
**Assembly/Installation**2%
*“Easy to install”*
**Size-Overall**2%
*“Fits perfectly”*
### **What buyers complain about **
**Durability**21%
*“Doesn't last”*
**Charging**13%
*“Stopped charging half the time as well”*
**Functionality-Overall**11%
*“it wont turn on”*
**Value For Money**10%
*“costing considerably more”*
**Compatibility-Overall**7%
*“Falsely advertised it does not pair with any and all iPads”*
**Connectivity-Overall**7%
*“Connectivity is poor”*
**Magnetic Strength/Adsorption**4%
*“I recently purchased a pencil for my iPad, however, when using the pencil I noticed it wouldnt magnetise properly and would stick on my iPad at a tilt, otherwise the pencil was working perfectly fine”*
**Quality-Overall**2%
*“not such a well made product”*
**Strength**2%
*“doesnt hold too strongly”*
**Technical Support**1%
*“Poor product support not acknowledging emails”*
### **Top return reasons **
**Compatibility-Overall**42%
**Functionality-Overall**22%
**Connectivity-Overall**10%
**Charging**7%
**Magnetic Strength/Adsorption**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Durability**2%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is apple pencil 1st generation profitable to sell on Amazon United Kingdom?**
- The niche generates £257K/yr across 8 tracked products. 90-day search growth is -39.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the apple pencil 1st generation niche?**
- 5 brands and 57 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple pencil 1st generation?**
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 2.4%.
- **When does demand for apple pencil 1st generation peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the apple pencil 1st generation niche?**
- Listings span £9.64–£75.06; the average listing price is £30.58 (sweet spot $15–$100). The average incumbent carries 10,858 reviews — the moat a new listing must climb.
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