---
title: "Trend — apple keyboard and mouse - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/apple-keyboard-and-mouse/trend"
last_updated: "2026-07-31T16:15:18.078Z"
locale: en
meta:
  description: "Niche score 41/100 · £987K/yr market · 324K searches/yr · £45.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £987K/yr market · 324K searches/yr · £45.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — apple keyboard and mouse - Flapen"
---

# **apple keyboard and mouse**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 77Growth 13Conversion 72Competition 6Returns 49Price range 91Avg price 95Brand share 0Review moat 48Quality gap 27

**Avg price**

**Incredible****£45.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.94–£70.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£987K**

£987K/yr · 324K searches

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,748.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand