---
title: "Apple Keyboard and Mouse — £987K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/apple-keyboard-and-mouse"
last_updated: "2026-07-31T15:06:20.307Z"
locale: en
meta:
description: "Niche score 41/100 · £987K/yr market · 324K searches/yr · £45.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £987K/yr market · 324K searches/yr · £45.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Keyboard and Mouse — £987K/yr Amazon UK Niche (2026) - Flapen"
---
# **apple keyboard and mouse**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 13Conversion 72Competition 6Returns 49Price range 91Avg price 95Brand share 0Review moat 48Quality gap 27
**Avg price**
**Incredible****£45.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.94–£70.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£987K**
£987K/yr · 324K searches
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,748.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple keyboard and mouse is a £987K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple keyboard and mouse market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£687K–£916K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Apple87% - Uiosmuph7% - QYFP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/apple-keyboard-and-mouse/trend)
## **Top apple keyboard and mouse search terms**
- **apple mouse**106K/yr-17.4%5.3% conv. - **magic mouse**59K/yr-29.9%4.3% conv. - **apple magic mouse**48K/yr-21.0%5.3% conv. - **apple keyboard and mouse**42K/yr-27.3%1.9% conv. - **apple mouse wireless**32K/yr-26.1%5.8% conv. - **apple mouse and keyboard**10K/yr-13.2%2.3% conv. - **apple magic mouse 2**7K/yr-8.2%3.4% conv. - **magic mouse 2**8K/yr-53.0%4.1% conv. - **mouse apple**4K/yr-8.8%4.2% conv. - **apple wireless mouse**5K/yr-29.3%6.4% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/apple-keyboard-and-mouse/search-terms)
## **Top apple keyboard and mouse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£148K30%£296K45%£444K60%£592K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)**Apple**£55.63**4.5★3,186 rev](https://www.amazon.co.uk/dp/B0DL6KSW78) [2**Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)**Apple**£70.53**4.5★3,186 rev](https://www.amazon.co.uk/dp/B0DL6ZNJV7) [3**Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)**Uiosmuph**£12.45**4.3★2,537 rev](https://www.amazon.co.uk/dp/B0CBLKQL6F) [4**Apple Magic Keyboard - British English**Apple**£66.35**4.6★1,285 rev](https://www.amazon.co.uk/dp/B0DL6LXVY5) [5**QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver**QYFP**£11.94**4.3★2,035 rev](https://www.amazon.co.uk/dp/B09QSDJ3QD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Magic Mouse 2 Blue (Renewed)**Apple**£53.18**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FNS17ZRT) [**Apple Magic Mouse 2 Green (Renewed)**Apple**£50.41**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FNS3ZGYQ) [**Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)**Apple**£55.63**3,186 rev1y ago](https://www.amazon.co.uk/dp/B0DL6KSW78) [**Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)**Apple**£70.53**3,186 rev1y ago](https://www.amazon.co.uk/dp/B0DL6ZNJV7) [**Apple Magic Keyboard - British English**Apple**£66.35**1,285 rev1y ago](https://www.amazon.co.uk/dp/B0DL6LXVY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Magic Mouse 2 Green (Renewed)**Apple**£50.41**4.9★**▲ 152%**](https://www.amazon.co.uk/dp/B0FNS3ZGYQ) [**Apple Magic Mouse 2 Blue (Renewed)**Apple**£53.18**5.0★**▲ 116%**](https://www.amazon.co.uk/dp/B0FNS17ZRT) [**Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)**Uiosmuph**£12.45**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B0CBLKQL6F) [**Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)**Apple**£70.53**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0DL6ZNJV7) [**QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver**QYFP**£11.94**4.3★**— 5%**](https://www.amazon.co.uk/dp/B09QSDJ3QD)
**~~View all trending →~~**
## **What buyers say about apple keyboard and mouse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“feels good quality and is easy to set up and use”*
**Connectivity-Overall**10%
*“Easy Connection”*
**Value For Money**9%
*“Good product for the price”*
**Compatibility-Overall**9%
*“it pairs instantly”*
**Ease Of Use**8%
*“Fine for ocasional use -”*
**Charging**8%
*“Great to use easy to charge”*
**Assembly/Installation**7%
*“Easy to set up”*
**Battery Life**5%
*“Battery life is amazing”*
**Advertised Vs Actual Product**5%
*“As Described would described”*
**Comfort-Overall**4%
*“Comfortable and solid”*
### **What buyers complain about **
**Compatibility-Overall**9%
*“This Keyboard did not work with my keyboard”*
**Durability**9%
*“Kind or broken after 2 months”*
**Value For Money**8%
*“Expensive,”*
**Connectivity-Overall**8%
*“kept losing bluetooth connection so decided to return”*
**Functionality-Overall**8%
*“Did not work for me”*
**Charging**6%
*“then stopped working even thought fully charged”*
**Ease Of Use**6%
*“Awkward to use”*
**Design-Overall**4%
*“One of the poorest designs for function Apple have made”*
**Touch/Button Controls**4%
*“The right click is so finicky I found I was holding the control key on the keyboard”*
**Size-Overall**3%
*“This is smaller than I expected”*
### **Top return reasons **
**Functionality-Overall**20%
**Compatibility-Overall**20%
**Connectivity-Overall**15%
**Touch/Button Controls**6%
**Charging**4%
**Quality-Overall**4%
**Comfort-Overall**4%
**Defective Material/Parts**3%
**Size-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is apple keyboard and mouse profitable to sell on Amazon United Kingdom?**
- The niche generates £987K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the apple keyboard and mouse niche?**
- 3 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple keyboard and mouse?**
- Top complaints mined from reviews: Compatibility-Overall, Durability, Value For Money. The return rate is 3.1%.
- **When does demand for apple keyboard and mouse peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the apple keyboard and mouse niche?**
- Listings span £11.94–£70.53; the average listing price is £45.78 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.
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